Law Seminars International Presents: The Sixth Annual Seminar on

Wine and Liquor Law in British Columbia
New regulations, licensing structures and opportunities - In Conjunction with the Vancouver International Wine Festival

February 23, 2015
Metropolitan Hotel Vancouver in Vancouver, BC

Who Should Order This Homestudy

Attorneys and all professionals in the wine and liquor industry

Why You Should Order

This annual gathering of wine and liquor industry professionals continues with topical and vital content for 2015. We will provide an update on the ongoing changes to BC's liquor laws including detailed discussion of upcoming reforms to BC's retail environment, wholesale pricing structure and distribution system, all of which are planned for this Spring. We'll also discuss developments in the branding and marketing sector as well as issues related to succession planning for wineries. New for this year, we have also included a panel on issues related to raising capital.

The program will bring together experts from a variety of perspectives and disciplines to share their experiences, challenges and stories regarding regulatory reform. Don't miss this annual gathering of the region's leading wine and liquor law professionals. Join us for valuable discussions about the industry, as well as the wine tasting reception moderated by Sid Cross, Honorary President of The International Wine & Food Society, London, UK, and Michelle Bouffard and Michaela Morris, Co-Owners of House Wine following the seminar.

~ Program Co-Chairs: Mark Hicken, Esq. of Vintage Law Group and Christopher S. Wilson, Esq. of Bull, Housser & Tupper LLP

What You Will Learn


Monday, February 23, 2015

8:00 am

Registration Opens

8:30 am

Introduction & Overview

Mark Hicken, Esq., Program Co-Chair
Vintage Law Group / Vancouver, BC

Christopher S. Wilson, Esq., Program Co-Chair
Bull, Housser & Tupper LLP / Vancouver, BC Canada

8:35 am

What to Expect for the Next Round of Liquor Policy Changes: A Detailed Review of the What and When for Phase-In

Mark Hicken, Esq., Program Co-Chair
Vintage Law Group / Vancouver, BC

Bert Hick, President
Rising Tide Consultants Ltd. / Vancouver, BC Canada

Barry Bieller, Director of Policy, Planning and Communications
BC Liquor Control and Licensing Branch / Victoria, BC Canada

9:45 am

Getting Set Up for Marketing Through Farmers' Markets: What Do You Need to Do?

Jon Bell, President
BC Association of Farmers' Markets / Vancouver, BC Canada

10:15 am


10:30 am

Strategies for Adapting to the Changes to Retail, Wholesale Pricing and Distribution

Preparing the new regime: Winery owner, importer, private retailer, and restaurant/bar perspectives

Michael F. Welsh, Esq., Moderator
Mott Welsh & Associates / Penticton, BC Canada

Michael MacQuisten, Co-Founder, CEO
Fresh Taps Logistics, Inc. / Vancouver, BC Canada

Jack H. Segal, Managing Director
Seacove Group Inc. / Vancouver, BC Canada

Randy Wilson, Co-Founder and Partner
Liquor Plus / Victoria, BC Canada

Mark von Schellwitz, Vice President Western Canada
Restaurants Canada / Vancouver, BC Canada

12:00 pm

Lunch (on your own)

1:15 pm

Marketing: Developing Your Brand and Maintaining Your Place in the Market

Issues arising in the British Columbia wine industry as it matures

Christopher S. Wilson, Esq., Program Co-Chair
Bull, Housser & Tupper LLP / Vancouver, BC Canada

How core values from the 1860s still drive trademark/brand protection today

David S. Gooder, Esq., Managing Director
Jack Daniel's Properties. Inc. / San Rafael, CA

Designing bottles and labels to fit shelf space and attract customer eyes

Leeann Froese, Owner
Town Hall Brands / Vancouver, BC Canada

2:45 pm

Raising Capital: Tips from South of the Border for Startups Through Mature Operations

Quinton Jay, Managing Director
Bacchus Capital Management / San Francisco, CA

Mario Zepponi, Principal
Zepponi & Company / Santa Rosa, CA

3:30 pm


3:45 pm

Long Term Planning: Succession Issues for Wineries

Estate and tax issues

Kate S. Marples, Esq., Attorney
Legacy Tax & Trust Lawyers / Vancouver, BC Canada

Insurance perspective

Russell Lane
Lane Group Strategic Wealth Planning / Vanvouver, BC Canada

4:45 pm

How to Make Money with Wine

New approaches that seem to be working in BC

Albert J. Hudec, Esq., Moderator
Farris, Vaughan, Wills & Murphy LLP / Vancouver, BC Canada

Tony Holler, Proprietor / President
Poplar Grove Winery / Penticton, BC Canada

David Enns, Proprietor / Winemaker
Laughing Stock Vineyards / Penticton, BC Canada

5:30 pm

Wine Tasting Reception for Faculty and Attendees

Sponsored by Bull, Housser & Tupper LLP and Vintage Law Group

Sid Cross, Honorary President
The Int'l Wine & Food Society, London, UK / Vancouver, BC Canada

Michelle Bouffard, Co-Owner
House Wine / Vancouver, BC Canada

Michaela Morris, Co-Owner
House Wine / Vancouver, BC Canada



Regular tuition for in person or webcast attendance for this program is USD645 with a group rate of USD485 each for two or more registrants from the same firm. For government employees, we offer a special rate of USD430. For students, people in their job for less than a year, and public interest NGO's, our rate is USD322.50. Wine and liquor industry professionals receive a rate of USD300. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.

Financial aid is available to those who qualify. Contact our office for more information.

Continuing Education Credits

Live credits: This program qualifies for BC 7 CLE | WA 7 CLE. Upon request, we will apply for, or help you apply for, CLE credits in other states and other types of credits.


There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Faculty Bios

Mark Hicken, Program Co-Chair, partner, Vintage Law Group, focuses on the wine and liquor industry. He advises on shipping compliance, operations risk/liability, LCLB licensing issues, LDB regulation, enforcement defence, license transfers, purchase/sale, import/export advice and export compliance/clearance for alcoholic beverage products.

Christopher S. Wilson, Program Co-Chair, partner, Bull, Housser & Tupper LLP, practices intellectual property law, including advising domestic and foreign wineries on branding, labeling and geographical indications of origin. His practice encompasses trade-mark litigation. He is a recognized leading lawyer in IP by Best Lawyers in Canada.

Albert J. Hudec, partner, Farris, Vaughan, Wills & Murphy LLP, focuses on wine law and corporate finance. He is recognized in the Canadian Legal Lexpert Dictionary.

Michael Welsh, Moderator, partner, Mott Welsh & Associates, focuses on alternative dispute resolution in the grape and wine industry. Previously, he was a commercial grape grower. He served as President, BC Grapegrowers Assoc., was a director of the BC Grape Marketing Board, and various committees of the BC Wine Institute committees. He is a BC VQA wine assessor, and writes for the Advocate magazine.

Jon Bell, President, BC Association of Farmers' Markets ("BCAFM"), is experienced with municipal to international government. BCAFM is involved throughout the consultation and implementation phases in making alcohol marketing a reality at Farmers' Markets.

Barry Bieller, Director, of Policy, Planning and Communications at the LCLB, oversees amendments to the Liquor Control and Licensing Act, Regulations and LCLB policies.

Michelle Bouffard is Co-Owner of House Wine, a wine consulting company based in Vancouver, British Columbia.

Sid Cross, Honorary President of The International Wine & Food Society, London, UK, is a retired lawyer and now an active wine and food media person. He was the Director of and Wine Advisor to ICCBC (Italian Chamber of Commerce in BC). He is the only Canadian to be inducted as a Membre d'Honeur of L'Academie du Vin de Bourdeaux.

David Enns, is the Co-Proprietor and Winemaker at Laughing Stock Vineyards, a small production winery in the Okanagan Valley.

Leeann Froese, Owner, Town Hall Brands, works with Canada's wineries to market their distinction, strategizing and communicating on branding/designing labels and presentation, and generates publicity for her clients.

David Gooder, Managing Director and Chief Trademark Counsel, Jack Daniel's Properties, and Brown-Forman Corporation. He directs the company's global intellectual property work, rights clearance, brand protection, including anti-counterfeiting, licensing and entertainment deals for the brands.

Bert Hick, President and Founder, Rising Tide Consultants Ltd., provides liquor licensing consulting services to the hospitality industry, primarily in BC, and throughout Canada. He served with the BC Government as the Intergovernmental Relations Secretariat, Executive Director of the Cabinet Secretariat, Secretary to Cabinet and General Manager of the BC Liquor Control and Licensing Branch.

Tony Holler, Proprietor/President, Poplar Grove Winery, has years of experience in the BC wine industry, and has won many awards.

Quinton Jay, Managing Director of Bacchus Capital, is experienced in running both boutique artisanal and wineries, primarily the sales, operations and marketing teams of the Fund's Wine by Joe / Dobbes Family Estate, Panther Creek and Madrigal wineries. He also plays a significant role in Bacchus' marketing and business development.

Russell Lane, Principal, Lane Group Strategic Wealth Planning. He specializes primarily in the areas of executive compensation, business continuation and succession planning for the corporate owner.

Michael MacQuisten, Co-Founder and CEO of Fresh Tap Logistics, Inc., Canada's first custom wine keg packaging operation, which allows wineries access to the emerging wine-on-tap market. MacQuisten has recently expanded another arm of the business, called Direct Tap, to handle direct distribution of not only kegs, but also cased goods for BC liquor manufacturers throughout the province.

Kate S. Marples, attorney, Legacy Tax & Trust Lawyers, focuses on personal and corporate tax planning, corporate reorganizations and estate planning.

Michaela Morris is Co-Owner of House Wine, a wine consulting company based in Vancouver, British Columbia.

Jack H. Segal, Managing Director, The Seacove Group Inc. is a premium wine and spirit import, sales and marketing company in Canada.

Mark von Schellwitz is Vice President for Western Canada of Restaurants Canada.

Randy Wilson is Co-Founder and Partner of Liquor Plus. He is also the Board Chair of BC Private Liquor Association, and has spoken to various media outlets on the issue of liquor retail. He is the former host of CFAX 1070 Radio "Wine Talk".

Mario Zepponi, Principal, Zepponi & Company, is experienced in performing valuations and negotiating and structuring purchase, sale and lease transactions.