Seattle - WA
Law Seminars International Presents:

Fifth Seattle Comprehensive Two-Day Conference on

Game Technology Law

Adapting business strategies to recent legal and market developments

October 13 & 14, 2016

Seattle, WA
(or anyplace you may be via webcast!)

Intro

Who Should Order

Attorneys, business executives, and anyone else involved in the interactive entertainment industry

Why You Should Order

The game world continues to evolve rapidly. Platform and PC games were joined by mobile games and social games and now come virtual reality and augmented reality as well as eSports.The Game Technology Law Conference will update you on current legal, regulatory and business developments in all of these areas.

You will hear updates on the latest rights of publicity cases, the risks associated with virtual reality and augmented reality games, and the legal risks associated with eSports, fantasy sports, and gambling. Game CEOs and regulators will both tell you about what is keeping them up at night about the current gaming environment. Finally, you'll also hear the latest information on FTC compliance, privacy and data issues, payments, patents, and the search for money to finance game companies.

Whether you are an attorney representing game technology industry clients or a member of the industry itself, you will not want to miss this year's program.

~ Kraig Baker, Esq. and S. Gregory Boyd, Esq., Program Co-Chairs

What You Will Learn

  • FTC regulatory update
  • The current state of the industry for business models and financing sources
  • New developments in the IP underpinnings for video games
  • Tips for building a game as a brand
  • Analysis of rights of publicity cases and clearance process tips
  • Virtual/augmented reality opportunities and issues for the game industry
  • Special privacy and data security issues for the game industry
  • eSports and fantasy sports: the line between games of skill and gambling
  • Virtual currency systems and related tax issues
  • Tips for assembling a package that will be attractive to investors

What Attendees Said

  • I do these seminars a lot and this one was of considerably higher quality. I learned a lot of new information.
  • I haven't had this much practical depth on privacy.
  • This conference was great, got a lot out of it.
  • Very informative.

Agenda Day 1

Thursday, October 13, 2016

8:00 am

Registration Opens

8:30 am

Introduction & Overview

Kraig Baker, Esq. , Program Co-Chair
Davis Wright Tremaine LLP / Seattle, WA

S. Gregory Boyd, Esq. , Program Co-Chair
Frankfurt Kurnit Klein & Selz PC / New York, NY

8:45 am

Special Opening Address: Regulatory Update

Lessons from recent FTC consumer protection enforcement actions regarding native, influencer, false advertising and deceptive business practices in the video game industry

Richard McKewen, Esq. , Attorney, Northwest Regional Office
Federal Trade Commission / Seattle, WA

9:30 am

Cash Flows: The Current State of the Industry for Business Models and Financing Sources

The environment for start-ups and growth into new markets

Frederick U. Fierst, Esq.
Fierst Kane & Bloomberg LLP / Northampton, MA

10:15 am

Break

10:30 am

New Developments in the IP Underpinnings for Video Games: Copyright, Trade Secret, Trade Dress, and Patents

Patents: Update on recent cases from the video game and software industries including subject matter eligibility and tips for avoiding Alice rejections for software patents

Mark S. Raskin, Esq.
Mishcon de Reya New York LLP / New York, NY

Trade secrets: Impact of the Defend Trade Secrets Act on the decision whether to disclose and pursue patent protection

Jonathan Olson, Esq.
AEON Law / Seattle, WA

Lessons on how to Level-Up from recent copyright, trademark, and trade dress cases

Eric J. Ball, Esq.
Fenwick & West LLP / Mountain View, CA

12:15 pm

Lunch (on your own)

1:30 pm

Building a Game as a Brand

IP portfolio management tips

Catherine M. Farrelly, Esq.
Frankfurt Kurnit Klein & Selz / New York, NY

2:00 pm

Placing People in Video Games and the Necessary Clearances: Analysis of Rights of Publicity Cases

Recent cases that highlight the value, importance, and complexity around rights of publicity and clearance in the game industry: How is it different than in film and television? Does the game subject or genre matter?

Jennifer Lloyd Kelly, Esq.
Fenwick & West LLP / San Francisco, CA

Tips for effectively and efficiently navigating clearance processes; trends, compensation structures and compensation levels

Kelli L. Sager, Esq.
Davis Wright Tremaine LLP / Los Angeles, CA

3:15 pm

Break

3:30 pm

At the Cutting Edge: Virtual/Augmented Reality Opportunities and Issues for the Game Industry

Virtual/augmented reality business trends: Who is bringing what into the market? What IP issues arise from layering a virtual world over the real world?

Neal D.L. Black, Esq.
Adkins Black LLP / Seattle, WA

Liability avoidance: New issues when the player is physically involved with a virtual or augmented world

James G. Gatto, Esq.
Sheppard Mullin Richter & Hampton LLP / Washington, DC

Pokemon Go: Cease your hunt for a moment and join us in considering issues to think about for this type of game including privacy, contract law, liability for personal injury, and so on

Holly K. Towle, Esq.
K&L Gates LLP / Seattle, WA

5:00 pm

Continue the Exchange of Ideas: Reception for Faculty and Attendees

Sponsored by Davis Wright Tremaine LLP and Frankfurt Kurnit Klein & Selz PC

Agenda Day 2

Friday, October 14, 2016

8:30 am

The Big Elephants in the Room: Privacy and Data Security

Overview

S. Gregory Boyd, Esq. , Program Co-Chair
Frankfurt Kurnit Klein & Selz PC / New York, NY

Global game deployment: Key differences from the United States in market practices, consumer protection, regulation and privacy

Edwin Moore-Gillon
Osborne Clarke / London, UK

Lessons from recent FTC investigations and data breach cases; the EU's General Data Protection Regulation and what it means for your game company

Amelia M. Gerlicher, Esq. , Counsel
Perkins Coie LLP / Seattle, WA

Special children's privacy issues

Dona J. Fraser, Esq. , Vice President, Privacy Certified
Entertainment Software Rating Board / New York, NY

10:15 am

Break

10:30 am

eSports and Fantasy Sports: The Line Between Games of Skill and Gambling

Recent cases involving allegations of illegal gambling in an interactive entertainment context

Andrew H. Grant , Counsel
Perkins Coie LLP / Seattle, WA

The proliferation of Fantasy Sports business models: How they compare with casino-style business models

Ron Segev, Esq.
Segev LLP / Vancouver, BC Canada

eSports business models and potential legal issues

Bryce Blum, Esq.
IME Law / Seattle, WA

12:15 pm

Lunch (on your own)

1:30 pm

Payments: Virtual Currency Systems and Related Tax Issues

Determining whether your virtual currency will be a "currency" for tax purposes; practical considerations for designing game currencies and transactional platforms

Afshin Beyzaee, Esq.
Liner LLP / Los Angeles, CA

2:15 pm

Executive Roundtable What is Keeping You Up at Night

Checklist for assembling a package that will be attractive to investors

Kraig Baker, Esq. , Program Co-Chair
Davis Wright Tremaine LLP / Seattle, WA

Randall L. Price, Esq. , Senior Vice President
ArenaNet, LLC / Bellevue, WA

Janet Kim Lin, Esq. , General Counsel
NCSOFT / Bellevue, WA

3:30 pm

Evaluations and Adjourn

Faculty Bios

Kraig Baker Kraig Baker , Program Co-Chair is a partner at Davis Wright Tremaine LLP. He chairs the Technology, Advertising, Trademark, and Entertainment practice group and Co-chairs the Games practice group.

S. Gregory Boyd S. Gregory Boyd is a partner at, Frankfurt Kurnit Klein & Selz PC. He chairs the firm's Privacy & Data Security Group and co-chairs the Interactive Entertainment Group.

Eric J. Ball is a litigation partner at Fenwick & West LLP. He focuses his practice on trademark litigation and Trademark Trial and Appeal Board disputes. He also has substantial experience in trade secret and copyright litigation.

Afshin Beyzaee is a partner at Liner LLP. He is the head of the Tax practice group where his work for technology clients has included tax issues associated with virtual currencies in games and other contexts.

Neal D.L. Black is a partner at Adkins Black LLP. He focuses on advising clients in the software and interactive media industries, including creators of embedded software solutions, hosted software solutions, software applications, middleware, video games, online games, mobile games, mobile applications, casual and social games, virtual worlds, social networks, and other creative and innovative works.

Bryce Blum is the founding partner for IME Law. He serves as general counsel for the premiere Western esports organizations. His clients are woven into the fabric of the competitive ecosystem, publishing esports titles, generating content, hosting competitions, and creating products that target gamers worldwide.

Catherine M. Farrelly chairs the Trademark & Brand Management Group at Frankfurt Kurnit Klein & Selz. She also is a member of the Litigation Group. She helps clients establish, maintain, and grow domestic and international trademark portfolios.

Frederick U. Fierst the founding partner of Fierst Kane & Bloomberg LLP. He focuses on licensing and merchandising arrangements for the video game, film, and television industries plus web-based, toy, book, music, comic books and other types of entertainment.

Dona J. Fraser is Vice President, Privacy Certified, of the Entertainment Software Rating Board. She works with the FTC, Department of Commerce, state and federal legislators, and Attorneys General in resolving top-level privacy issues for consumers.

James G. Gatto is a partner in the IP Practice Group at Sheppard Mullin. He serves as Co-Team Leader of the firm's Digital Media Industry and Social Media and Games Industry Teams. He also is the Team Leader for the firm's Open Source Team.
Full bio and contact info for James G. Gatto at Sheppard Mullin Richter & Hampton LLP

Amelia M. Gerlicher is Counsel at Perkins Coie LLP. She focuses her practice in the areas of privacy and data security, as well as assisting clients with consumer protection, intellectual property and contract issues arising from a wide variety of online activities.
Full bio and contact info for Amelia M. Gerlicher at Perkins Coie LLP

Jennifer Lloyd Kelly is the industry lead for Gaming and Digital Media at Fenwick & West LLP. She is one of the foremost authorities on intellectual property issues pertinent to video games/mobile apps.

Janet Kim Lin , is General Counsel for NCSOFT's NC West division where she manages all legal affairs for the United States and Europe. NCSOFT is a Korea-based, global video game developer and publisher with successful franchises such as Lineage, Aion, Guild Wars, WildStar, and Blade and Soul.

Richard McKewen is an attorney in the Federal Trade Commission's Northwest Regional Office. He previously served in the FTC's Office of International Affairs (OIA) where he counseled staff in the Bureau of Consumer Protection on cross-border issues arising in FTC enforcement actions and investigations.

Edwin Moore-Gillon is a Senior Associate in Osborne Clarke's Commercial team, based in California. He advises on a wide range of commercial, technology, media, IP, privacy, telecoms and outsourcing issues.

Jonathan Olson focuses his practice at AEON Law on patent portfolio management and related IP matters. Before joining AEON Law, he served in many IP-related roles for Intellectual Ventures, Seagate Technology, and Honeywell.

Randall L. Price is Senior Vice President, Global Business at ArenaNet, LLC. He is the executive leader of the business, publishing and operations of ArenaNet and Guild Wars 2, including business development, marketing, monetization, community, globalization, licensing, quality assurance, customer support, IT, finance, HR and legal.

Mark S. Raskin is a partner at Mishcon de Reya New York LLP. He started the Patent Litigation Group of Mishcon NY in 2012, building one of the fastest growing patent litigation groups in the U.S.

Kelli L. Sager is a partner at Davis Wright Tremaine LLP where her practice encompasses all areas of media and entertainment litigation including Rights of Publicity and privacy cases.

Ron Segev is a founding partner of Segev LLP. He is a specialized igaming lawyer and assists online gaming, social gaming, skill games, sports books, daily fantasy sorts, esports, v-sports, live-dealer, and other gaming and betting clients worldwide with their commercial, IP, transactional, licensing, regulatory and compliance needs.

Holly K. Towle is a partner with K&L Gates LLP. Her practice focuses on data, privacy and data security, and electronic business issues. She is the author of a treatise on Data Privacy, Protection, and Security Law (LexisNexis).

Firm Links

Credits

Continuing Education Credits

Live credits: This program qualifies for 12 WA CLE credits. Upon request, we will apply for, or help you apply for, CLE credits in other states and other types of credits.

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