Law Seminars International Presents

An Important Two-Day Conference on

Advanced Trademark & Advertising Law

Strategies to meet cutting edge challenges

September 20 & 21, 2007
Renaissance Seattle Hotel in Seattle, WA
Register      Download PDF Brochure

Who Should Attend

Lawyers, business and marketing executives and others involved with obtaining, managing, and enforcing trademarks

Why Attend

Trademarks and advertising law are taking center stage in the context of the Internet. Domestically, attorneys whose practice encompasses trademark and advertising law must remain current with rulings from the courts, the FTC and the Trademark Trial and Appeal Board. International strategies for trademark registration and enforcement present a constant challenge, with divergent laws and cultures to be considered. Providing strategic advice on trademark registration, use of keywords in advertising, and other Internet IP issues requires vigilance in keeping up with new and developing case law, as well as a sense for the progression of the law, before any case law is established for guidance. This comprehensive conference provides the experienced IP practitioner the opportunity to hear from in-house and outside counsel who are regularly involved with these issues. Experts in the field, including the FTC, IP consultants and a federal court judge, as well as counsel from Canada, will provide unique and insightful perspectives on current and cutting edge issues. ~Program Co-Chairs: Heidi L. Sachs, Esq., and Jerald E. Nagae, Esq.

What You Will Learn

~Case law trends and judicial perspective ~Valuing, leveraging and defending brands ~Best practices in trademark prosecution ~International expansion, enforcements and remedies ~Building and protecting trademark portfolios worldwide ~Trademark use in advertising and on commercial websites ~Future policy and enforcement directions at the FTC ~Trademark surveys


Thursday, September 20, 2007

8:00 am Registration and Continental Breakfast
8:30 am Introduction and Overview
  Heidi L. Sachs, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA
  Jerald E. Nagae, Esq., Program Co-Chair
Christensen O'Connor Johnson Kindness PLLC / Seattle, WA
8:45 am Case Law Trends and Their Implications for Trademark Portfolios
  What recent results say about what you can expect from the Ninth Circuit; trends in the other circuits
  Dan Laster, Esq., Assistant Professor of Law
University of Washington / Seattle, WA
9:30 am Valuing, Leveraging and Defending Brands
  An expert's business perspective on brand management and trademark issues
  Weston Anson, Chairman
CONSOR Intellectual Asset Management / La Jolla, CA
10:15 am Break
10:30 am Best Practices in Trademark Prosecution
  Domestic prosecution: Developments at the Trademark Trial and Appeal Board (TTAB)
  Lynne E. Graybeal, Esq.
Perkins Coie LLP / Seattle, WA
  International prosecution: Oddities under the Madrid Protocol; pitfalls to avoid; tips for lining up associates; special registration issues in China; time crunches in other cultures; where it's a mess and where not to file
  Daiva Tautvydas, Esq.
Christensen O'Connor Johnson Kindness PLLC / Seattle, WA
12:15 pm Lunch (on your own)
1:30 pm International Expansion
  Adapting your trademark strategy to local laws and customs
  Jennifer Scully, Esq., In-house Counsel
Microsoft Corporation / Redmond, WA
2:15 pm International Enforcements and Remedies
  Review and compare/contrast enforcement strategies for trademark owners in Canada, China and the European Union
  Neil Melliship, Esq.
Clark Wilson LLP / Vancouver, BC Canada
3:00 pm Break
3:15 pm War Stories with Meaningful Lessons: Views from the Trenches on Building and Protecting Trademark Portfolios Worldwide
  Heidi Sachs, Esq., Program Co-Chair, Moderator
Perkins Coie LLP / Seattle, WA
  Jerald E. Nagae, Esq., Program Co-Chair, Moderator
Christensen O'Connor Johnson Kindness PLLC / Seattle, WA
  Lynne E. Graybeal, Esq.
Perkins Coie LLP / Seattle, WA
  Dan Laster, Esq., Assistant Professor of Law
University of Washington / Seattle, WA
  Neil Melliship, Esq.
Clark Wilson LLP / Vancouver, BC Canada
  Batur Oktay, Esq., Director and Corporate Counsel
Starbucks Coffee Company / Seattle, WA
  Jennifer Scully, Esq., In-house Counsel
Microsoft Corporation / Redmond, WA
5:00 pm Reception Sponsored by Christensen O'Connor Johnson Kindness PLLC and Perkins Coie LLP

Friday, September 21, 2007

8:00 am Registration and Continental Breakfast
8:30 am Introduction and Overview
  Heidi L. Sachs, Esq.
Perkins Coie LLP / Seattle, WA
  Jerald E. Nagae, Esq.
Christensen O'Connor Johnson Kindness PLLC / Seattle, WA
8:45 am Trademarks: Their Use in Advertising and on Commercial Websites
  Update on recent cases involving use of trademarks in advertising and in user-generated content on commercial websites
  David S. Fleming, Esq.
Brinks Hofer Gilson & Lione / Chicago, IL
9:30 am Primary Concerns and Resulting Future Policy and Enforcement Directions at the FTC
  Charles A. Harwood, Esq., Director, Northwest Region
Federal Trade Commission / Seattle, WA
10:15 am Break
10:30 am Practical Tips for Use of Trademarks on the Internet
  Use of keywords and domain names; registration issues
  David J. Ervin, Esq.
Kelley Drye & Warren LLP / Washington, DC
  Product placement; IP and free speech
  Brent Sanders, Esq., Associate General Counsel
Microsoft Corporation / Redmond, WA
11:45 am Lunch (on your own)
1:00 pm Special Address: A View from the Bench
  Juxtaposition of trademark appeals in the digital world with traditional trademark challenges and a judicial perspective on framing briefs and oral argument
  The Hon. Michael Daly Hawkins
U.S. Court of Appeals, Ninth Circuit / San Francisco, CA
1:45 pm Enforcement and Remedies
  Domestic injunctive relief; state of the law and practicalities of proving damages
  Stuart R. Dunwoody, Esq.
Davis Wright Tremaine LLP / Seattle, WA
2:15 pm Trademark Surveys: When and How to Use Them
  Trademark surveys for secondary meaning, likelihood of confusion or dilution
  Kent D. Van Liere, Ph.D., Vice President
National Economic Research Associates, Inc. / San Francisco, CA
3:00 pm Evaluations and Adjourn


Regular tuition for this program is $995 with a group rate of $895 each for two or more registrants from the same firm. For government employees, we offer a special rate of $795. For students and people in their job for less than a year, our rate is $497.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.

Cancellation & Substitution

You may substitute another person at any time. We will refund tuition, less a $50 cancellation fee, if we receive your cancellation by 5:00 p.m. on Friday, September 14, 2007. After that time, we will credit your tuition toward attendance at another program or the purchase of a homestudy. There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders.

Continuing Education Credits

This program qualifies for 11.25 WA CLE credits. Upon request, we will apply for CLE credits in other states and other types of credits.


The conference will be held at the Renaissance Seattle Hotel, 515 Madison St. in Seattle, WA 98104. A special negotiated rate of $159 is available for online reservations only, on a first come first served basis. Go to to reserve. Use Corporate Code L64. If you have additional questions for the hotel, please contact them directly at 206-583-0300.
More about the Location
Map & Directions

If You Cannot Attend

Our complete Homestudy Course, consisting of a VHS or DVD recording and the written course materials, is available for $1005. The written course materials alone are available for $100. We will ship your homestudy order via UPS ground within two weeks after the seminar or the date we receive payment (whichever is later).
Order Homestudy

Faculty Bios

Jerald E. Nagae, Program Co-Chair and member of Christensen O'Connor Johnson Kindness PLLC, practices IP law, providing counsel on patent, trademark and copyright procurement, licensing and disputes. He supports clients in various fields including video and computer game hardware and software, microchips, exercise equipment, consumer goods and food processing .

Heidi L. Sachs, Program Co-Chair, is partner and Co-Chair of the Trademark and Copyright Group at Perkins Coie LLP. She specializes in counseling, registration and enforcement of trademarks, copyrights, trade secrets, rights of publicity and domain names. She works with businesses from start-ups to Fortune 100 companies and in industries as varied as aerospace, software, internet services, food and beverages, clothing and manufacturing, to develop and implement intellectual property registration and enforcement strategies throughout the world.

Judge Michael Daly Hawkins was nominated to the Ninth Circuit Court of Appeals by President Clinton. He was a Special Courts Martial Military Judge, a United States Attorney for the District of Arizona and special prosecutor for The Navajo Nation. Previously, he served as Judge ProTempore for the Arizona Court of Appeals, Division One.

Weston Anson, Chairman of CONSOR Intellectual Asset Management, a consulting firm specializing in trademark, patent and copyright licensing, focuses on developing effective leverage and licensing strategies and establishing specific market value for trademarks, patents, brands and other intangible assets. He wrote "Intellectual Property Valuation" and "The Intangible Assets Handbook".

Stuart R. Dunwoody, partner with Davis Wright Tremaine LLP, focuses on trademark, patent, copyright and trade secrets litigation and counseling. He has been named one of the "Top 40 Intellectual Property Super Lawyers" by "Washington Law & Politics".

David J. Ervin, partner with Kelley Drye & Warren LLP's IP and Advertising and Marketing Law Groups, focuses on the interplay between IP and advertising. His experience includes structuring high-profile promotions in conjunction with the release of major motion pictures, sponsorship of professional sports teams and entertainment industry events.

David S. Fleming, partner at Brinks Hofer Gilson & Lione, concentrates his practice in trademark law, focusing on litigation. He is an "Illinois Super Lawyer" for IP Litigation and and a "Leading IP Lawyer" in "Leading Lawyers Network".

Lynne E. Graybeal, partner at Perkins Coie LLP, focuses on trademark law, including U.S. and international trademark searching, selection and prosecution, international filing strategies, trademark usage policies, trademark and domain names disputes, trademark licensing and merchandising. She is listed in "The International Who's Who of Trademarks Lawyers", "Washington Law & Politics" and "Washington's Super Lawyers".

Charles A. Harwood is Director of the Federal Trade Commission's Northwest Region. Previously he was counsel to the U.S. Senate's Committee on Commerce, Science and Transportation.

Dan Laster, Assistant Professor of Law at the University of Washington School of Law, specializes in intellectual property law. Previously, he was Associate General Counsel for Microsoft Corporation managing copyright, trademark, trade secrets, standards and research practices.

Neil Melliship, partner with Clark Wilson LLP and Chair of its Technology and Intellectual Property Group, focuses on technology and intellectual property matters. He is a Registered Trademark Agent for Canada and and advises clients on protection and enforcement of trademark rights in Canada and abroad.

Batur Oktay, Director and Corporate Counsel at Starbucks Coffee Company, manages worldwide patent and trademark portfolios. He works on intellectual property litigation and in the areas of copyright and trade secrets. Previously, he was Senior Corporate Counsel at Adobe Systems, managing its anti-piracy program, copyright litigation and trademark portfolio.

Brent Sanders, Associate General Counsel at Microsoft Corporation, leads the advertising legal group and is primary business counsel to Microsoft's Corporate Marketing Group. His team is responsible for advertising review and compliance. Previously, he was a partner at Perkins Coie LLP.

Jennifer Scully, In-house Counsel at Microsoft Corporation, supports their global business brands. Previously, she was with Seed IP Law Group as trademark counsel to international companies. She is a member of the International Trademark Association Committee on Fair Use and Other Boundaries.

Daiva Tautvydas, a member of Christensen O'Connor Johnson Kindness PLLC, focuses on domestic and international trademark practice, including selection, clearance, prosecution, enforcement and defense. She practices on dispute and transactional work, particularly where intellectual property law intersects with advertising and entertainment law.

Kent D. Van Liere, Ph.D., Vice President of National Economic Research Associates, Inc., has expertise in statistics, sampling and survey research. He directs engagements involving the application of statistical methods and survey research to product liability, mass torts, intellectual property and securities litigation.