Law Seminars International Presents

An Advanced Two-Day Conference Exploring

New Developments in Internet Marketing & Selling

Succeeding in today's Internet marketplace

November 13 & 14, 2006
Crowne Plaza Union Square in San Francisco, CA
Register      Download PDF Brochure

Who Should Attend

All attorneys and business executives involved in online business and advertising

Why Attend

To be competitive in today's marketplace, a company needs to effectively market and sell its products online. But to do this, a full understanding of the laws, technologies and trends impacting Internet business is vital. "New Developments in Internet Marketing & Selling" brings together leading corporate, government, and legal authorities from the U.S. and EU in addressing the major issues that impact online business. From an in-depth look at the legal structure that regulates Internet business to the security and privacy issues threatening companies and consumers, this comprehensive two-day conference provides the essential tools to not only survive, but to succeed. ~Program Co-Chairs: Françoise Gilbert, Esq. and Rudy Guyon, Esq.

What You Will Learn

~ The role of state and federal agencies ~ Jurisdiction issues to consider ~ Best corporate practices for privacy and security ~ The latest in internet technologies ~ Due diligence ~ Risk management considerations ~ Legal checklists for Internet marketing and selling


Monday, November 13, 2006

8:00 am Registration & Continental Breakfast
8:30 am Introduction & Overview
  Françoise Gilbert, Esq., Program Co-Chair
IT Law Group / Palo Alto, CA
  Rudy Guyon, Esq., Program Co-Chair
Fujitsu America, Inc. / Sunnyvale, CA
8:45 am Legal and Regulatory Structure for Marketing and Selling on the Internet
  E-Commerce laws and regulation: laws and cases relating to e-contracting and e-signing; adhesion contracts; click-wrap agreements; use of EULAs for dispute resolution; advice for ensuring enforceability
  Holly K. Towle, Esq.
Preston Gates & Ellis LLP / Seattle, WA
  Advertising laws and regulations including unfair and deceptive practices: Section 5 of FTC Act; state baby FTC acts; CAN SPAM; FTC guidelines and other legal requirements for advertising on-line
  Rick Kurnit, Esq.
Frankfurt Kurnit Klein & Selz, P.C. / New York, NY
10:15 am Break
10:30 am Federal and State Regulatory Priorities
  Federal enforcement: FTC policy priorities and enforcement actions; Choice Point, Jumpstart Technology, and recent actions
  Lisa Rosenthal, Esq., Legal Advisor
Federal Trade Commission / San Francisco, CA
  State enforcement: actions under baby FTC acts, anti-spam, spyware and other recent actions
  Paula Selis, Esq., Senior Counsel
Washington State Attorney General's Office, Consumer Protection Division / Seattle, WA
11:15 am Suing and Getting Sued: Jurisdictional Issues Arising from the Inherent Global Nature of the Internet
  Marketing, advertising and selling online exposes a company to suits out-of-state, in foreign countries and under foreign law; how to cope with divergent rules; recent decisions and current trends
  Denis T. Rice, Esq.
Howard Rice Nemerovski Canady Falk & Rabkin, PC / San Francisco, CA
12:00 pm Lunch (on your own)
1:15 pm Legal Checklist for New Marketing Campaigns: What You Need to Know Before Implementing a Marketing Strategy
  Avoiding infringement of IP rights in Internet marketing: lessons from recent cases on trademarks and copyrights
  Ian C. Ballon, Esq.
Greenberg Traurig LLP / Santa Monica, CA
  Special issues for sweepstakes and other contests: the unique requirements of sweepstakes, lotteries, contests, games, and other promotions
  Linda A. Goldstein, Esq.
Manatt, Phelps & Phillips, LLP / New York, NY
2:45 pm Break
3:00 pm Information Privacy and Security: Lessons Learned from Recent Enforcement Actions
  Recent enforcement actions and litigation pertaining to privacy and security: how to address increasingly complex issues of data protection, privacy compliance, and information security in compliance policies and corporate and commercial agreements
  Francoise Gilbert, Esq., Program Co-Chair
IT Law Group / Palo Alto, CA
3:30 pm
  Experts speak on best policies and procedures: how to incorporate privacy in the company's operations; policies and procedures to ensure compliance with privacy policy; how to deal with a breach of security
  Maureen A. Young, Esq., Moderator
Bingham McCutchen LLP / San Francisco, CA
  Cathy Bump, Esq., Sr. Privacy Compliance Counsel
Expedia, Inc. / Bellevue, WA
  Kasey Chappelle, Esq., Privacy Director
eBay Inc. / San Jose, CA
  Jonathan Fox, Esq., Sr. Mgr. Data Privacy Governance
Sun Microsystems, Inc. / Santa Clara, CA
5:00 pm Reception Sponsored by Bingham McCutchen LLP, Heller Ehrman LLP, and Howard Rice Nemerovski Canady Falk & Rabkin, PC

Tuesday, November 14, 2006

8:00 am Registration & Continental Breakfast
8:30 am Introduction and Overview
  Françoise Gilbert, Esq., Program Co-Chair
IT Law Group / Palo Alto, CA
  Rudy Guyon, Esq., Program Co-Chair
Fujitsu America, Inc. / Sunnyvale, CA
8:45 am Keeping on Top of Technological Trends and Creative New Uses of Existing Technology
  New devices and new services: What's coming down the pike for new technologies and what are the implications for Internet marketing?
  Daniel L. Appelman, Esq.
Heller Ehrman LLP / Menlo Park, CA
  Corporate use of blogs: What is special about blog technology? How do companies and their employees use blogs? Which employment, confidentiality, copyright, trade secret and other laws affect company and employee blogging?
  Rudy Guyon, Esq., Program Co-Chair
Fujitsu America, Inc. / Sunnyvale, CA
10:15 am Break
10:30 am Evolving Threats: Fighting Online Fraudulent Activity
  Phishing, spoofing, pharming, spyware, malware, and identity theft have become prevalent: What are the new trends? How is the law following or anticipating criminal behaviors online?
  William J. Cook, Esq.
Wildman Harrold / Chicago, IL
12:00 pm Lunch (on your own)
1:15 pm Corporate and Commercial Transactions
  Transferring customer data to third parties: due diligence issues; representation and warranties in services agreements and M&A transactions
  Holly K. Towle, Esq.
Preston Gates & Ellis LLP / Seattle, WA
2:00 pm Selling to the Foreign Customer
  The impact of European E-Commerce and privacy laws on internet selling in the European Union - including directives on distance selling and eCommerce; consumer protection, privacy and anti-spam legislation, and the new European Data Retention Directive
  Mark Webber, Esq.
Osborne Clarke / Thames Valley, UK
2:45 pm Break
3:00 pm Risk Management: Understanding the Scope of Your Coverage
  Available products and tips for ensuring that you have the coverage you expect
  Martin H. Myers, Esq.
Heller Ehrman LLP / San Francisco, CA
3:30 pm Wrap Up: Corporate Leaders Roundtable
  What major issues are affecting Internet businesses and what are their marketing and compliance strategies? An interactive panel discusses the concerns and daily problems of Internet based marketing.
  Rudy Guyon, Esq., Program Co-Chair, Moderator
Fujitsu America, Inc. / Sunnyvale, CA
  Chris Kelly, Esq., Chief Privacy Officer
Facebook, Inc. / Palo Alto, CA
  David Schellhase, Esq., Senior Vice President & General Counsel, Inc. / San Francisco, CA
  Sue Krenek, Esq., Dir. of Business & Legal Affairs
PC World Communications, Inc. / San Francisco, CA
5:00 pm Evaluations & Adjourn


Regular tuition for this program is $995 with a group rate of $895 each for two or more registrants from the same firm. For government employees, we offer a special rate of $795. For students and people in their job for less than a year, our rate is $497.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.

Cancellation & Substitution

You may substitute another person at any time. We will refund tuition, less a $50 cancellation fee, if we receive your cancellation by 5:00 p.m. on Tuesday, November 7, 2006. After that time, we will credit your tuition toward attendance at another program or the purchase of a homestudy. There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders.

Continuing Education Credits

Law Seminars International is a State Bar of California approved MCLE provider. This program qualifies for 13 California MCLE credits. Upon request, we will apply for CLE credits in other states and other types of credits.


The conference will be held at the Crowne Plaza Union Square at 480 Sutter Street in San Francisco, CA 94108. Call the hotel directly at (415) 398-8900 for reservations at the special negotiated rate of $169 and mention that you are attending a Law Seminars International conference. Rooms are on a first come, first served basis.
More about the Location
Map & Directions

If You Cannot Attend

Our complete Homestudy Course, consisting of a VHS or DVD recording and the written course materials, is available for $1005. The written course materials alone are available for $100. We will ship your homestudy order via UPS ground within two weeks after the seminar or the date we receive payment (whichever is later).
Order Homestudy

Faculty Bios

Françoise Gilbert, Program Co-Chair, Managing Director of the IT Law Group, assists national and global businesses with their privacy and information security compliance requirements, with an expertise in privacy, information security, commercial transactions, outsourcing/off shoring, cyber crime, and IT business risk management. Ms. Gilbert speaks and is published nationally and internationally on information privacy and security, E-Commerce, and online services.

Rudy Guyon, Program Co-Chair, Senior Corporate Counsel of Fujitsu America, Inc., advises affiliates on privacy, domestic and international transactions, corporate governance, and intellectual property. Mr. Guyon is a Member of the Executive Committee of the of the State Bar of California's International Section and past Co-Vice Chair of the Business Section's Cyberspace Law Standing Committee.

Daniel L. Appelman, partner at Heller Ehrman LLP, is a member of the firm's IP Transactions Practice and Corporate/VLG Practice Groups. Mr. Appleman's practice focuses on complex technology-related transactions and strategic alliances. He was previously the chair of the California State Bar's Cyberspace Law Committee.

Ian C. Ballon, shareholder at Greenberg Traurig LLP, focuses on complex copyright, intellectual property and Internet-related litigation and strategic counseling for technology, media and entertainment industry clients. Mr. Ballon wrote "E-Commerce and Internet Law: Treatise with Forms," is the Executive Director of Stanford University's Center for E-Commerce, and is listed in the "Best Lawyers in America."

Cathy Bump, Senior Privacy Compliance Counsel, Expedia, Inc., oversees compliance with privacy and data security-related laws, privacy policies, and guides shaping of internal and external positions on privacy issues and legislation. Ms. Bump previously held the position of Vice President of Policy & Legal for TRUSTe.

Kasey Chappelle is the director of privacy for eBay Inc.'s Marketplaces division. Ms. Chappelle previously worked in the privacy/legislative and regulatory affairs office of Claria Corporation and at Willkie Farr & Gallagher LLP.

William J. Cook, partner at Wildman Harrold, is chairman of its business continuity & security practice. Mr. Cook is an adjunct professor, Internet and Web Law, University of Illinois Law School.

Jonathan Fox, Sr. Mgr. Data Privacy Governance at Sun Microsystems, has been involved in privacy and data protection since the creation of its Privacy Policy. Mr. Fox is a co-author of Sun's Information Technologies Policies for Privacy Compliance, Sun's Data Stewardship Guidelines for Privacy, and the Privacy Impact Assessment used to vet systems and processes for compliance. He is also a regional co-chair of the IAPP KnowledgeNet and was the Editor-in-Chief of

Linda A. Goldstein, partner at Manatt, Phelps & Philips, LLP, one of the leading advertising lawyers in the country, counsels marketers on structuring sweepstakes, games and contests and is a frequent media commentator on the subject of promotion marketing.

Chris Kelly, Chief Privacy Officer for Facebook, Inc., contributes internet safety, information privacy, public policy, and legal experience to its management team. Mr. Kelly served as an advisor to the Clinton Administration's White House Domestic Policy Council and the U.S. Department of Education.

Sue Krenek is Director of Business and Legal Affairs for PC World Communications, Inc., whose practice encompasses transaction and counseling on issues faced by internet and media companies.

Rick Kurnit, partner at Frankfurt Kurnit Klein & Selz, P.C., represents advertisers, advertising agencies, public relations, promotion, and publishing companies. Mr. Kurnit, a member of the Entertainment, Media & Technology Dean's Advisory Board at NYU's Stern School of Business, published "Restricting Speech on the Internet," and "Liability Online", and was named one of America's foremost Media and Entertainment lawyers in Chambers USA Guide.

Martin H. Myers, shareholder at Heller Ehrman LLP, handles complex business litigation and is a member of the Insurance Recovery Practice Group. He is nationally recognized for experience in insurance coverage for technology and intellectual property-related claims and losses.

Denis T. Rice, a founding director of Howard Rice Nemerovski Canady Falk & Rabkin, P.C., is head of the firm's Internet and E-Commerce Practice Group. Mr. Rice was the founding chair of the California State Bar Committee on Cyberspace Law, and has lectured around the world on internet, E-Commerce, securities and IP issues.

Lisa Rosenthal, legal advisor at the Federal Trade Commission, works in the Western Region-San Francisco office. Ms. Rosenthal focuses on both consumer protection and antitrust enforcement in the high-tech sector.

David Schellhase is Senior Vice President and General Counsel for, Inc. Mr. Schellhase wrote the Corporate Law Department Handbook.

Paula Selis heads the High Tech Unit Consumer Protection Division for the Washington State Attorney General's Office. Ms. Selis has co-authored articles on Internet Auction Fraud and Privacy Policy Best Practices with the Shidler Center for Law, Commerce and Technology at the University of Washington Law School.

Holly K. Towle, partner at Preston Gates & Ellis LLP, is a member of its Technology and Intellectual Property Department and chairs the firm's Electronics in Commerce group. Ms. Towle is included in the "Guide to the World's Leading Technology, Media & Telecommunications Lawyers, An International Who's Who Of E-Commerce Lawyers" and in "The Best Lawyers in America."

Holly K. Towle, partner at Preston Gates & Ellis LLP, is a member of its Technology and Intellectual Property Department and chairs the firm's Electronics in Commerce group. Ms. Towle is included in the "Guide to the World's Leading Technology, Media & Telecommunications Lawyers, An International Who's Who Of E-Commerce Lawyers" and in "The Best Lawyers in America."

Mark Webber, Osborne Clarke, focuses on scenarios where intellectual property or technology needs to be leveraged for business success. Mr. Webber spent three years as head of IT & Telecoms in the firm's Silicon Valley office, prior to relocating to the U.K.

Maureen A. Young, partner at Bingham McCutchen LLP, Co-Chair’s the firm's Privacy and Security subpractice and is a member of its Financial Institutions and Commercial Technology groups. Ms. Young advises on data protection, privacy and security, and E-Commerce issues.