Law Seminars International Presents

A New, Comprehensive Conference on

Blog Law

Legal issues, liabilities, and new opportunities

November 16 & 17, 2006
New York Marriott Marquis Times Square Hotel in New York, NY
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Who Should Attend

All attorneys and business executives who need to know about recent developments in blogging for their business and for their clients' businesses

Why Attend

Blogs (short for "Web logs") are fomenting a wide variety of legal issues. Legal blogging, also known as "blawging," has become fully mainstream. No longer just for a few hip IP lawyers or a forum for law firm gossip, blogs are quickly replacing conventional Web sites as the key marketing tool for large and small firms alike to increase their visibility via the Internet. At the same time, a growing number of attorneys are being engaged to represent clients with problems arising from blogs. From employment issues to disputes over who owns the content, the legal consequences of blogging are expanding proportionately with the number of blogs -- which by one estimate are increasing at a rate of 70,000 per day. As one of the first comprehensive CLE conferences to look at blogging both as a marketing tool for attorneys and as a legal gray area, this program offers attendees an extraordinary opportunity to get tips from the nation's top experts on starting a legal blog for their firms and making their existing blogs more effective, to hear the current status of case law directly from those who are involved, and to gain the insights of pioneers in the evolving world of blogging. ~ Program Co-Chairs: Catherine S. Kirkman, Esq. and Jeffrey D. Neuburger, Esq.

What You Will Learn

* Who is blogging about what and why should the rest of us care? * Setting up a blog correctly from a legal perspective * Liability issues arising from blogs as a publishing medium * Employment law issues in corporate blogs * Privacy and security issues for personal and corporate blogs * Strategies for dealing with unfriendly blogs or those who are unfriendly to blogs * Publishing and journalism: legal issues, including the growing popularity of author or reporter blogs * Ethical issues for lawyers involved with blogs or publishing blawgs

What Attendees Have Said About Similar Programs

~ Variety/distribution of content was good. ~ This was very interesting program and appreciated the opportunity to learn something relevant to today's electronic world. ~ This is EXACTLY what I needed!

Agenda

Thursday, November 16, 2006

8:00 am Registration and Continental Breakfast
8:30 am Introduction & Overview
  Catherine S. Kirkman, Esq., Program Co-Chair
Wilson Sonsini Goodrich & Rosati / Palo Alto, CA
  Jeffrey D. Neuburger, Esq., Program Co-Chair
Brown Raysman Millstein Felder & Steiner LLP / New York, NY
8:45 am Who is Blogging About What and Why Should The Rest of Us Care?
  Driving factors in the explosive growth of blogging: blogging as a business innovation; blogging as a way to eliminate the editorial and distribution middlemen in publishing; bloggers as opinion leaders
  Jeff Jarvis, Associate Professor and Director of the Interactive Journalism Program
City University of New York Graduate School of Journalism / New York, NY
9:30 am Social Networking as a Hot New Marketing Strategy
  A discussion of the legal implications of the widespread popularity of blogging as a means of social networking
  Jeffrey D. Neuburger, Esq., Program Co-Chair
Brown Raysman Millstein Felder & Steiner LLP / New York, NY
10:15 am Break
10:30 am The Nuts and Bolts of Setting up a Blog Correctly from a Legal Perspective: (As with Most Things, Establishing a Blog Correctly in the Beginning Can Save a Lot of Trouble and Expense Later)
  Best practices; what could be considered inappropriate; examples of problems lawyers have experienced; do's and don'ts in communicating ideas
  Martin Schwimmer, Esq.
Schwimmer Mitchell Law Firm / ^Location, NY
  Introduction to and overview of the major legal issues: copyright issues; trademark issues; domain name issues; terms of use provisions; defamation issues; obscenity issues; linking issues
  Lawrence E. Savell, Esq.
Chadbourne & Parke LLP / New York, NY
12:00 pm Lunch (on your own)
1:15 pm Liability Issues Arising from Blogs as a Publishing Medium
  How does traditional IP law apply in the world of blogging? Have the safe harbor provisions in the Digital Millennium Copyright Act been invoked in the context of blogging? Does it matter whether the blogger or the user generates the content?
  William F. Patry, Esq.
Thelen Reid & Priest LLP / New York, NY
  Practical tips for setting up and managing blogs
  Evan D. Brown, Esq.
Hinshaw & Culbertson LLP / Chicago, IL
2:45 pm Break
3:00 pm Employment Law Issues in Corporate Blogs
  Establishing a corporate blogging policy; setting up and keeping tabs on authorized employee blogs; what to do about unauthorized employee blogs or employees talking about work in personal blogs; unionizing; exiting employee issues
  Jean L. Schmidt, Esq.
Brown Raysman Millstein Felder & Steiner LLP / New York, NY
3:45 pm Privacy & Security Issues for Personal and Corporate Blogs
  Managing the risks of accidental disclosure of confidential information; technical, business/operational and legal solutions to common problems
  Gregory P. Silberman, Esq.
Kaye Scholer LLP / New York, NY
4:30 pm Reception for Attendees and Faculty Sponsored by Brown Raysman Millstein Felder & Steiner LLP and Wilson Sonsini Goodrich & Rosati

Friday, November 17, 2006

8:00 am Registration and Continental Breakfast
8:30 am Introduction & Overview
  Catherine S. Kirkman, Esq., Program Co-Chair
Wilson Sonsini Goodrich & Rosati / Palo Alto, CA
  Jeffrey D. Neuburger, Esq., Program Co-Chair
Brown Raysman Millstein Felder & Steiner LLP / New York, NY
8:45 am Tips for Figuring Blogs Out (Soon to be a Business Prerequisite)
  Dealing with competitors and detractors by tracking what blogs are saying about you, pinpointing influential bloggers, and figuring out how to buttonhole them, privately and publicly
  Steve Rubel, Senior Vice President
Edelman / New York, NY
  Cultural clashes and finding ways to get along: strategies for dealing with unfriendly blogs or those who are unfriendly to blogs
  Howard J. Bashman, Esq.
Law Offices of Howard J. Bashman / Willow Grove, PA
10:00 am Break
10:15 am Publishing and Journalism: Legal Issues Associated with Blogging, Including the Growing Popularity of Author or Reporter Blogs
  A discussion from the perspective of in-house publishing lawyers from the newspaper, broadcast, book and magazine publishing industries on the growing role of blogging and managing the legal risks; update on debate over bloggers as journalists
  Steven Weissman, Moderator, Associate General Counsel
Time Inc. / New York, NY
  Barbara Gratch Cohen, Esq., General Counsel
Oxford University Press, Inc. / New York, NY
  Jeremy Pomeroy, Esq., Vice President & Associate General Counsel
Reed Business Information / New York, NY
  Madeleine Schachter, Esq., Vice President and Deputy General Counsel
Hachette Book Group USA, Inc. / New York, NY
12:00 pm Lunch (on your own)
1:15 pm Case Study of the Issues Facing Entertainment, Media and Advertising Industries in Setting up Promotional Blogs
  A practical application of conversational marketing
  Barry M. Benjamin, Esq.
Pitney Hardin LLP / New York, NY
2:00 pm Ethical Issues for Lawyers Involved with Blogs or Publishing Blawgs
  Resolving the conflict between the blogging ethos of people speaking the plain truth with lawyer's obligation to avoid harm to client; the legal blog (blawg) as advertising for the law firm; professional conduct and ethical issues
  Joshua Kraus, Esq., Vice President of Legal Affairs
Bertelsmann, Inc. / New York, NY
3:15 pm Real-World Report from Leading Blawgers
  Getting started; lessons learned; how it's helping the firm; how to measure results; integrating blogs into existing IT systems; critical content issues
  Catherine S. Kirkman, Esq., Program Co-Chair, Moderator
Wilson Sonsini Goodrich & Rosati / Palo Alto, CA
  Dennis Crouch, Esq., Visiting Assistant Professor
Boston University Law School / Boston, MA
  Thomas L. Mighell, Esq.
Cowles & Thompson, P.C. / Dallas, TX
4:30 pm Evaluations & Adjourn

Tuition

Regular tuition for this program is $995 with a group rate of $895 each for two or more registrants from the same firm. For government employees, we offer a special rate of $795. For students and people in their job for less than a year, our rate is $497.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International. Financial aid is available to those who qualify. Contact our office for more information.

Cancellation & Substitution

You may substitute another person at any time. We will refund tuition, less a $50 cancellation fee, if we receive your cancellation by 5:00 p.m. on Friday, November 10, 2006. After that time, we will credit your tuition toward attendance at another program or the purchase of a homestudy. There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders.

Continuing Education Credits

NY CLE credits are pending; PA CLE 12 credits including 1 ethics. Upon request, we will apply for CLE credits in other states and other types of credits.

Location

The conference will be held at the New York Marriott Marquis Times Square Hotel at 1535 Broadway in New York, NY 10036. Call the hotel directly at (800) 843-4898 for reservations. Rooms are on a first come, first served basis.
More about the Location
Map & Directions

If You Cannot Attend

Our complete Homestudy Course, consisting of a VHS or DVD recording and the written course materials, is available for $1005. The written course materials alone are available for $100. We will ship your homestudy order via UPS ground within two weeks after the seminar or the date we receive payment (whichever is later).
Order Homestudy

Faculty Bios

Catherine S. Kirkman, Program Co-Chair, is a partner at Wilson Sonsini Goodrich & Rosati, focusing on intellectual property, licensing, and commercial transactions, with specialized expertise in media law, content licensing, and e-commerce. She chairs the ABA Committee on Government Relations to Copyright and is a member of the Planning Committee of the Stanford E-Commerce Best Practices Conference and the USC Intellectual Property Law Institute.

Jeffrey D. Neuburger, Program Co-Chair, is a partner and Chair of the Technology, Media and Communications Department at Brown Raysman Millstein Felder & Steiner LLP. He has been recognized in International Who's Who of E-Commerce Lawyers, Wired Magazine, Crain's New York Business, Silicon Alley Reporter and Alley Cat News.

Howard J. Bashman, of the Law Offices of Howard J. Bashman, is an appellate lawyer who appears regularly before the U.S. Court of Appeals for the Third Circuit and Pennsylvania’s state appellate courts. In 2003, American Lawyer Media named him one of Pennsylvania’s top 40 lawyers under age 40 on the strength of his appellate litigation practice. He is contributing editor for American Lawyer Media’s Law.com, which hosts his popular appellate-related Web log, How Appealing.

Barry M. Benjamin, a partner at Pitney Hardin LLP, counsels clients on the development of their advertising and promotion marketing strategies. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in and talent agreements, to web site content license agreements.

Evan D. Brown focuses his litigation practice on commercial and intellectual property litigation and is experienced in trademark and copyright law at Hinshaw Culbertson LLP. He is the author of InternetCases.com, a blog that tracks current developments in Internet and technology law.

Barbara Gratch Cohen recently joined Oxford University Press, Inc. as General Counsel. Previously she was Assistant General Counsel at Holtzbrinck Publishers and prior to that she was General Counsel of Village Voice Media, Inc.

Dennis Crouch is Visiting Assistant Professor at Boston University Law School and a patent attorney at McDonnell Boehnen Hulbert & Berghoff LLP. He is author of the popular award-winning patent law blog, "Patently-O," which provides patent law news and practice tips each week. He co-authors bi-annual updates to the book "Patent Application Practice."

Jeff Jarvis is Associate Professor and Director of the Interactive Journalism Program at the City University of New York Graduate School of Journalism. He blogs at BuzzMachine.com. Previously he was a TV critic for TV Guide and People, the creator of Entertainment Weekly, Sunday editor and associate publisher of the NY Daily News, a columnist on the San Francisco Examiner, and President & Creative Director of Advance.net.

Joshua Kraus is Vice President of Legal Affairs at Bertelsmann, Inc., where he had previously been Senior Corporate Counsel. He is a member of the Association of the Bar of the City of New York Committee on Professional and Judicial Ethics. His practice includes technology law and global outsourcing.

Thomas L. Mighell is a Senior Counsel in the Tort Litigation Section of Cowles & Thompson, P.C. and Litigation Technology Support Coordinator. He assists attorneys with their litigation technology needs, including training and software evaluation. He is the author of the Internet Legal Research Weekly.

William F. Patry, partner at Thelen Reid & Priest LLP, is one of the foremost copyright experts in the nation. He litigates across a broad spectrum of copyright law, representing companies in the entertainment, media, and computer industries. He is a prolific writer and also the author of the Patry Copyright Blog.

Jeremy Pomeroy is Vice President & Associate General Counsel at Reed Business Information, a division of Reed Elsevier Inc., publishers of Variety, Publishers Weekly, Interior Design, and other magazines. Previously he was General Counsel at Dash.com.

Steve Rubel is a senior marketing strategist and one of the most influential bloggers in the world, according to Technorati. He serves as Senior Vice President in Edelman's Me2Revolution practice. He is the author of Micro Persuasion weblog and a weekly column for AdAge Digital. He has been named to several prestigious lists, including: Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

Lawrence E. Savell, Counsel at Chadbourne & Parke LLP, concentrates his practice on media law litigation and counseling. He recently advised a national daily trade journal on potential libel issues, performed pre-publication review, and dealt with the subjects' counsel during a series of groundbreaking investigative reports, which were awarded the Jesse H. Neal National Business Journalism Award for Excellence in News Coverage.

Madeleine Schachter is Vice President and Deputy General Counsel of Hachette Book Group USA, Inc. (formerly known as Time Warner Book Group, Inc.), where she had been Associate General Counsel and then Deputy General Counsel. Previously, she was in-house counsel at Capital Cities/ABC and CBS, Inc. She is an Adjunct Professor at the Fordham University School of Law.

Jean L. Schmidt, partner at Brown Raysman Millstein Felder & Steiner LLP, concentrates her practice in employment law. She has litigated cases on behalf of companies involving claims of employment discrimination, sexual harassment, disability discrimination, wrongful discharge, employee benefits, breach of employment, confidentiality and non-competition agreements, wage and hour violations, defamation and invasion of privacy.

Martin Schwimmer of the Schwimmer Mitchell Law Firm, represents owners of some of the most famous trademarks in the world and focuses on trademark and domain name counseling, prosecution and litigation. Previously he was General Counsel to an ICANN-accredited domain name registrar and continues to represent domain name companies. Managing Intellectual Property Magazine selected him as one of the best trademark lawyers in the U.S.

Gregory P. Silberman is a patent and technology lawyer and a partner in the Technology, Intellectual Property & Outsourcing Group at Kaye Scholer LLP. His practice emphasizes the representation of domestic and foreign clients in the legal and business issues related to the development and deployment of Internet-based business and Internet services for Fortune 500 and other companies.

Steven Weissman is Associate General Counsel of Time Inc. Previously he was Executive Director, Legal and Business Affairs at iPublish.com and Assistant General Counsel at Random House, Inc. He is a member of the Section 108 Study Panel, commissioned by the Library of Congress to examine Section 108 of the U.S. Copyright Act in light of new technologies, and is an Adjunct Professor at The John Marshall Law School.