Law Seminars International Presents

An Advanced One-Day Workshop on

Trademark Portfolio Acquisition & Protection

November 3, 2004
Sheraton Buckhead Hotel in Atlanta, GA
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Who Should Order Homestudy

Attorneys, business leaders, marketing executives

Why Order

"In many ways, trademarks fuel our economy. Strong marks sell products and must be protected. They provide assurances of consistent quality, and sometimes prestige. Consumers seek out products and services with known names. But for the same reasons they provide a competitive edge, trademarks also present opportunities for pirates. Infringers thrive by selling knock-offs of famous brands for a fraction of the price, or try to take a free ride on the goodwill of well-known marks. And even in good faith, disputes can arise over the extent of a trademark holder’s rights, or whether another party’s mark comes too close. In this one-day, intensive workshop, some of our nation’s experts on trademark portfolio practice address the state-of-the-art in trademark acquisition, protection and exploitation." ~ Program Co-Chairs: Theodore H. Davis, Esq. and Michael D. Hobbs, Esq.

Agenda

Wednesday, November 03, 2004
8:30 am Introduction and Overview
  Theodore H. Davis, Jr., Esq., Program Co-chair
 Kilpatrick Stockton LLP / Atlanta, GA
  Michael D. Hobbs, Jr., Esq., Program Co-chair
 Troutman Sanders LLP / Atlanta, GA
8:45 am Essential Elements of a Corporate IP Portfolio Program
  Basic strategies for setting up an acquisition and protection program
  Joan L. Dillon, Esq.
 Joan Dillon Law, LLC / Atlanta, GA
  Practical tips for implementing the program
  Christine M. Cason, Esq.
 Georgia-Pacific Corporation / Atlanta, GA
9:45 am Break
10:00 am Choosing Outside IP Counsel
  When to turn to outside; how to select the right firm; determining who should do what; the critical issue of money
  Suzanne Wall Alcocer, Esq.
 Mohawk Industries, Inc. / Calhoun, GA
  Patricia R. Britton, Esq., General Counsel
 Porsche Cars North America, Inc. / Atlanta, GA
11:00 am Monitoring Infringement and Making the Most Effective Use of Litigation
  Internal processes for monitoring infringement; steps to investigate before going to outside counsel; whether and when to commence litigation; strategy before choice of forum
  Theodore H. Davis, Jr., Esq., Program Co-Chair, Moderator
 Kilpatrick Stockton LLP / Atlanta, GA
  Robert A. Currie, Esq., Corporate Counsel
 Georgia-Pacific Corporation / Atlanta, GA
  Holland C. Kirbo, Esq., Associate Counsel
 Flowers Foods, Inc. / Thomasville, GA
  Bruce B. Siegel, Esq., Senior Vice President and General Counsel
 The Collegiate Licensing Company / Atlanta, GA
12:15 pm Lunch (on your own)
1:30 pm Domestic Registration and Common Law Trademark Update
  Recent developments and trends in the USPTO; trademark searching and domestic registration practice; changes in PTO rules and practice
  David J. Stewart, Esq.
 Alston & Bird LLP / Atlanta, GA
2:15 pm The Madrid Protocol
  A review of the new proposed rules of the United States Patent and Trademark Office implementing the Madrid Protocol; tips for outside counsel
  Paul F. Kilmer, Esq.
 Holland & Knight LLP / Washington, DC
  Implementing effective corporate strategies for international registration
  Monica Valencia Franklin, Esq., Assistant General Counsel
 Turner Broadcasting System, Inc. / Atlanta, GA
3:15 pm Break
3:30 pm Trademark Clearance and Registration in the U. S.
  Look before you leap: what to do before adopting a brandname; useful strategies
  James H. Johnson, Esq.
 Sutherland Asbill & Brennan LLP / Atlanta, GA
4:00 pm Creative Thinking on Evidence to Support Damages Claims
  Damages: Cost-benefit analysis; calculating and proving damages; choosing the best forum
  Elizabeth A. Dean, CPA, CMA
 Navigant Consulting, Inc. / San Francisco, CA
4:30 pm Recent Developments and Trends in Infringement and Dilution Litigation
  Trends in trademark infringement & dilution cases; priority disputes, adoption and use in commerce, and other issues
  Michael D. Hobbs, Jr., Esq., Program Co-chair
 Troutman Sanders LLP / Atlanta, GA
  Trends in trademark infringement and dilution cases; priority disputes, adoption and use in commerce, and other issues
  Michael B. Landau, Esq., Professor of Law
 Georgia State University College of Law / Atlanta, GA
5:30 pm Adjourn

Cancellation

There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

Law Seminars International automatically obtains CLE credit approval for the state in which a seminar is held. On request, we will apply for CLE credits in other states and other types of credits. Current credits status: GA CLE 7 | CA MCLE 7.25 | FL CLE 8.5(#8016 4) | NY CLE 8 (0 ethics, nontransitional) PA CLE 7 | WA CLE 7 (#126604)

Cost

Our complete Homestudy Course, consisting of a VHS or DVD recording and the written course materials, is available for $605. The course materials alone are available for $100. We will ship your homestudy order via UPS ground within two weeks after the seminar or the date we receive payment (which ever is later).
Order Homestudy

Faculty Bios

Theodore H. Davis, Jr., Program Co-chair, is a partner in the Intellectual Property Practice Group at Kilpatrick Stockton LLP and is a member of the Georgia and District of Columbia Bars. Mr. Davis divides his practice between client counseling and litigation in the fields of trademark, copyright, false advertising, and unfair com-petition law.

Michael D. Hobbs, Jr. specializes in intellectual property and technology matters at Troutman Sanders LLP. He is involved in all types of intellectual property registration, licensing, and litigation processes throughout the United States and internationally

Suzanne Wall Alcocer is an Attorney, Vice-President and Corporate Secretary for Mohawk Industries, Inc. Ms. Alcocer counsels her client in a variety of areas including labor and employment, intellectual property, contracts, and litigation. She is an active member of the American Corporate Counsel Association and the International Trademark Association, currently serving on the Industry Advisory Committee.

Patricia R. Britton is General Coun-sel at Porsche Cars North America, Inc. Ms. Britton is responsible for legal issues including franchise issues, technical and regulatory compliance, labor and employment issues, supplier issues, intellectual property and both state and federal lobbying and governmental relations.

Christine M. Cason is a Division Counsel in the Consumer Products Division of Georgia-Pacific Corporation. Christine works with the Dixie Business, and counsels her clients on a variety of issues related to intellectual property, marketing, advertising, licensing, antitrust, commercial transactions, and other legal issues facing the Dixie retail and foodservice businesses.

Robert A. Currie is Corporate Counsel for Intellectual Property at Georgia-Pacific Corporation. He has served in several capacities with Sections of the State Bar of Georgia, including Chair of the Technology Law Section and Chair of the Licensing Committee for the Intellectual Property Law Section. He is an active member of the American Intellectual Property Law Association, the International Trademark Association, and the Association of Corporate Counsel, and serves on the Board of Directors for Georgia Lawyers for the Arts.

Elizabeth A. Dean is a Director with Navigant Consulting, focusing on advising clients in the evaluation and quantification of economic damages arising from intellectual property and other commercial litigation matters. Ms. Dean is a licensed CPA and Certified Management Accountant. She has performed litigation and business consulting in a variety of industries, has testified as an expert on damages, in deposition and at trial, on both intellectual property and funds tracing cases, and has also presented in mediations on business valuation issues.

Joan L. Dillon has substantial experience in the fields of trademark, copyright, and rights of publicity and privacy. She has served as in house trademark counsel to three Fortune 500 companies, and has practiced and been a partner in several pres-tigious firms before starting Joan Dillon Law, LLC. As counsel to King & Spalding, she guided the Atlanta Committee for the Olympic Games in the protection of its Olympic symbols world-wide.

Monica Valencia Franklin is Assistant General Counsel at Turner Broadcasting System, Inc. Ms. Franklin oversees the brand management group in the Turner Legal Department, which handles the substantive legal areas of advertising, marketing and promotion, and trademark and domain names.

James H. Johnson, Jr. is a partner at Sutherland Asbill & Brennan LLP where he focuses his practice on trademarks and service marks and has expertise in unfair competition and domain name disputes. Mr. Johnson's experience includes preparing, filing and prosecuting trademark applications through the opposition and appeal processes; negotiating and drafting settlement agreements; handling infringements and oppositions; and handling clearance opinion memos and strategies.

Paul F. Kilmer is a partner at Holland & Knight LLP where he practices in the area of trademark, copyright and unfair competition law. Mr. Kilmer is experienced in trademark and copyright registration and protection, negotiating intellectual property licenses and assignment agreements, litigation, import issues, and counseling in the fields of the right of publicity, labeling and false advertising law.

Holland C. Kirbo is Associate Counsel for Flowers Foods, Inc. Ms. Kirbo's primary areas of responsibility are: labor and employment law, intellectual property law, food safety law, and contracts

Michael B. Landau is Professor of Law and Head of the Intellectual Property, Technology, and Media Studies Group at Georgia State University College of Law, where he teaches courses in copyrights, trademarks, unfair competition, entertainment law, computer law, and antitrust.

Bruce B. Siegal is Senior Vice President and General Counsel at The Collegiate Licensing Company; Licensing Partners International. Mr. Siegal manages all legal and enforcement activities for The Collegiate Licensing Company, which administers the trademark licensing programs for over 180 colleges, universities, conferences, bowl games and the NCAA, as well as for Licensing Partners International which handles licensing for properties including the PGA Tour and the Canadian Football League.

David J. Stewart is a Partner at Alston & Bird LLP. He concentrates on trademark, trade dress, copyright, anti-piracy, rights of publicity, and advertising litigation and counseling. He has authored numerous professional articles, including "The First Amendment and Rights of Publicity: Is Parody a Legitimate Defense to Rights of Publicity Claims?" Southeastern Intellectual Property Newsletter of Law and Policy (November 1997). He also is the Vice President of Jonesheirs, Inc. (which owns the exclusive right to the commercial use of the name, image, and likeness of the famous golfer Robert Tyre ("Bobby") Jones, Jr.