Law Seminars International Presents

An Important Two-Day Conference On

Effective Corporate IP Programs

December 2 & 3, 2004
Sheraton Atlanta Hotel in Atlanta, GA
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Who Should Order Homestudy

Attorneys and business executives involved with protecting and generating revenues from Intellectual Property

Why Order

"The success of an enterprise in today’s market depends in no small part on the protection of intellectual property. In an intellectual capital-based economy, it is essential that a corporation establish an IP program that protects the corporation's future. More than ever in corporate history, establishing an effective IP program has become one of the most important business objectives for any organization attempting to achieve industry leadership. In this two-day seminar, recognized intellectual property experts address key issues on how to assist a corporation in establishing an effective IP program. The program will address the following topics, among others: identifying those people in the corporation who should be involved in the program; identifying and protecting IP rights for maximum value and exploitation, including special considerations relating to patent, trade secret, trademark, and copyright strategies; implementing an effective IP licensing program; valuing a corporation's IP; IP issues relating to mergers, acquisitions and joint ventures; and how a corporation can optimally protect, enforce and exploit its IP rights and avoid infringing the rights of others." - Michael Bishop, Esq. and Martin Elgison, Esq.

What You Will Learn

- Essential Elements of a Corporate IP Program - Successfully Integrating the IP Program into the Organization - Evaluating the Commercial Potential of Core IP Assets - Maximizing the Value of IP as a Primarily Legal Asset in Different Business Contexts - Using IP to Position Your Company for the Future - Implementing an Effective IP Licensing Program - Enforcing and Defending IP Rights - Trademark Branding and Licensing - International Corporate IP Needs - How to Protect Against Infringement

Agenda

Thursday, December 02, 2004
8:30 am Introduction & Overview
  Michael L. Bishop, Esq., Vice President and General Counsel, Program Co-Chair
 BellSouth Intellectual Property Corporation / Atlanta, GA
  Martin J. Elgison, Esq., Program Co-Chair
 Alston & Bird LLP / Atlanta, GA
8:45 am Essential Elements of a Corporate IP Program
  Advantages of a comprehensive program across the enterprise: Conducting IP audits and tracking intellectual property within the enterprise; developing branding, copyright and trade secret protection strategies; developing an information security policy;
  Martin J. Elgison, Esq., Program Co-Chair
 Alston & Bird LLP / Atlanta, GA
9:30 am Successfully Integrating the IP Program into the Organization
  Creating a corporate IP department that integrates intellectual property strategies with business objectives; integrating IP into your business plan and turning it into a P & L center; assembling an effective IP management team.
  Michael L. Bishop, Esq., Vice President and General Counsel
 BellSouth Intellectual Property Management Corp. / Atlanta, GA
10:15 am Break
10:30 am Maximizing the Value of IP as a Primarily Legal Asset in Different Business Contexts
  Integrating law and economics for media, technology and copyright assets
  Michael A. Einhorn, Ph.D., Advisor
 CONSOR Intellectual Asset Management / New York, NY
  Weston Anson, Chairman
 CONSOR Intellectual Asset Management / La Jolla, CA
11:30 am Evaluating the Commercial Potential of Core IP Assets
  Joseph G. Hadzima, Jr., Esq., Managing Director
 Main Street Partners LLP / Cambridge, MA
12:15 pm Lunch (on your own)
1:30 pm Using IP to Position Your Company for the Future
  Setting up an IP acquisition program to open new opportunities or block competitors; using IP to become a more attractive target for future merger or acquisition
  Edwin A Getz, Esq., Partner
 Gardner Carton & Douglas / Chicago, IL
2:15 pm Implementing an Effective IP Licensing Program
  Establishing objectives; strategies for maximizing revenues; cross-licensing; identifying licensees and strategic partners; forming strategic alliances; effective approaches for post-transaction auditing and enforcement
  Christopher Ricci, Esq., Chief Licensing Counsel
 NCR Corportation / Dayton, OH
3:15 pm Break
3:30 pm Enforcing and Defending IP Rights
  Enforcement strategies; stick licensing program for enforcement through litigation; preparing the threat letter: what to do before drafting, what to include and what to leave out; due diligence
  Patrick J. Flinn, Esq.
 Alston & Bird LLP / Atlanta, GA
  Responding to the letter: Developing your initial strategy; approaches for obtaining opinion of counsel letter and avoiding treble damages; drafting the response
  Stephen M. Dorvee, Esq.
 Arnall Golden Gregory LLP / Atlanta, GA
5:00 pm End of Day

Friday, December 03, 2004
8:30 am Trademark Branding and Licensing
  Legal perspective on building a powerful global brand through trademark registration; policing and piracy enforcement strategies
  Stephen M. Schaetzel, Esq.
 Kilpatrick Stockton LLP / Atlanta, GA
  Business perspective
  Daniel H. Solomon, Esq.
 Kenyon & Kenyon / New York, NY
9:45 am International Corporate IP Needs
  Identifying and addressing global IP issues; developing strategies and systems; international and cross-border transactions
  Raymond Van Dyke, Esq.
 Nixon Peabody LLP / Washington, DC
10:30 am Break
10:45 am How To Protect Against Infringement
  Seeking opinions: where to go and who to ask; advertising copy review; use of trade journals as a violation
  Michael D. Hobbs, Jr., Esq.
 Troutman Sanders LLP / Atlanta, GA
11:30 am Industry Panel: IP Managers Draw on Their Experience to Describe What Has Worked and What Has Not
  Telecommunications
  Chris Arena, Esq, Chief IP Counsel
 Cingular Wireless LLC / Atlanta, GA
  Media
  Ricky D. McMurtry, Senior Counsel
 Turner Broadcasting System, Inc. / Atlanta, GA
  Consumer Products
  Kevin Cranman, Esq.
 Panasonic Mobile Communications Development Corporation of U.S.A. / Suwanee, GA
  Transportation & Logistics
  James T. Harris, Esq.
 United Parcel Service / Atlanta, GA
1:30 pm Adjourn

Cancellation

There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

Law Seminars International automatically obtains CLE credit approval for the state in which a seminar is held. On request, we will apply for CLE credits in other states and other types of credits. Current credits status: GA CLE 11.3 inc 3 trial | CA MCLE 11.5 | FL CLE 13.5 (#8001 4) | MN CLE pending | SC CLE 11.25 (#243545) | WA CLE 11.25 (#128325) | WI CLE 13.5

Cost

Our complete Homestudy Course, consisting of a VHS or DVD recording and the written course materials, is available for $905. The course materials alone are available for $100. We will ship your homestudy order via UPS ground within two weeks after the seminar or the date we receive payment (which ever is later).
Order Homestudy

Faculty Bios

Michael Bishop, Program Co-Chair, is a Vice President and General Counsel to the BellSouth Intellectual Property Corporation, practices in the areas of intellectual property, licensing, commercial transactions, and related matters.

Martin J. Elgison, Program Co-Chair, is the founder of the Intellectual Property Practice at Alston & Bird LLP, which currently comprises more than 130 lawyers in five offices. He has a broad range of experience in intellectual property matters that includes litigation, transactional and counseling. He has served successfully as lead counsel in patent, trademark, copyright, trade dress, trade secret and false advertising litigation, as well as disputed matters involving computer software and other technology, and argued cases before the Fifth, Eighth, Ninth and Eleventh Circuit Courts of Appeal.

Weston Anson is Chairman of CONSOR Intellectual Asset Management, a consulting firm specializing in trademark, patent, and copyright licensing. Today his focus is on developing effective leverage and licensing strategies for major companies; and establishing specific market value for trademarks, patents, brands, and other intangible assets. He is also an expert in establishing licensing strategies for brands, as well as developing and managing licensing programs for a number of clients.

Chris Arena, Chief IP Counsel for Cingular Wireless LLC, is responsible for all aspects of intellectual property within his company. He has expertise in all patent matters, especially asset acquisition and management, licensing, and litigation.

Michael Bishop, Program Co-Chair, is a Vice President and General Counsel to the BellSouth Intellectual Property Corporation, practices in the areas of intellectual property, licensing, commercial transactions, and related matters.

Kevin A. Cranman, in-house counsel for Panasonic Mobile Communications Development Corporation of USA, practices in the areas of licensing, intellectual property, information and telecommunications technology, commercial transactions, and litigation management. Previously, he held positions with Georgia Tech, BellSouth Intellectual Property, and Glenayre Technologies.

Stephen M. Dorvee is a partner and Chair of the Intellectual Property and Technology Practice Group at Arnall Golden Gregory LLP. He has extensive experience in computer and Internet related litigation.

Michael A. Einhorn is an economic expert active in the areas of media, technology, and antitrust. He is an Advisor to CONSOR Intellectual Asset Management and the author of The Media, Technology, and Copyright: Integrating Law and Economics. He has testified, counseled, published articles, or lectured in matters related broadly to intellectual property, valuation and strategies.

Martin J. Elgison, Program Co-Chair, is the founder of the Intellectual Property Practice at Alston & Bird LLP, which currently comprises more than 130 lawyers in five offices. He has a broad range of experience in intellectual property matters that includes litigation, transactional and counseling. He has served successfully as lead counsel in patent, trademark, copyright, trade dress, trade secret and false advertising litigation, as well as disputed matters involving computer software and other technology, and argued cases before the Fifth, Eighth, Ninth and Eleventh Circuit Courts of Appeal.

Patrick J. Flinn is a partner with Alston & Bird LLP in the Intellectual Property - Litigation Group. He focuses his practice on the resolution of technology-based disputes, particularly patent, trade secret and copyright litigation. He has led trial teams in disputes raising a variety of technical disciplines, including electronics, cryptography, fluid mechanics, medical devices, optics, computer software, and telecommunications.

Edwin A. Getz is a partner in the Chicago office of Gardner Carton & Douglas and is Vice Chairman of the Firm’s Intellectual Property Department and Vice Chairman of its Tech Ventures Group. He regularly counsels clients in the area of intellectual property and information technology law and has substantial experience representing clients in acquiring, developing and licensing computer systems, software and databases and in the distribution and sourcing of products and services via the Internet.

Joseph G. Hadzima is a Managing Director of Main Street Partners LLC, a venture development and technology commercialization firm located in Cambridge. He was a partner in Sullivan & Worcester LLP and is now of counsel to the firm and a member of the High Technology/New Ventures Group in the Boston office.

James T. Harris is Intellectual Property Counsel for United Parcel Service (UPS). In this position, he manages the legal aspects UPS’s worldwide patent, trademark and copyright portfolios. He also is responsible for overseeing the legal aspects of UPS’s advertising and sponsorships, including NASCAR.

Michael D. Hobbs, Jr. specializes in intellectual property and technology matters at Troutman Sanders LLP. He is involved in all types of intellectual property registration, licensing, and litigation processes throughout the United States and internationally.

Rick McMurtry is Senior Counsel with Turner Broadcasting System, Inc., headquartered in Atlanta, Georgia. He is responsible for managing Turner’s trademark and domain name portfolio for its television, sports, and entertainment properties worldwide. He is also responsible for advertising and commercial clearance legal issues for all Turner properties.

Christopher Ricci is currently Chief Licensing Counsel for NCR Corporation where he is charged with generating revenue from NCR’s intellectual property portfolio along with associate P&L responsibilities. Prior to joining NCR, he was General Counsel, Vice President of Finance and Human Resources, and Secretary for Clearway Technologies, LLC.

Stephen M. Schaetzel is a partner in the Intellectual Property group of Kilpatrick Stockton LLP. He has extensive experience in litigating intellectual property matters. He has conducted trials before administrative, state and federal courts. He has served as lead trial counsel and as a special patent or trademark counsel, assisting other litigation counsel at trial. He has served as an expert witness in patent matters.

Daniel H. Solomon of Kenyon & Kenyon practices primarily in the areas of trademark and copyright law, including prosecution, litigation and client counseling. In addition, he has assisted clients in the licensing of patents, technology and know-how.

Raymond Van Dyke, a partner in the Washington, D.C. office of Nixon Peabody LLP, focuses his practice in technology and intellectual property counseling, procurement, licensing, and litigation in federal courts and the U.S. International Trade Commission. He represents companies and universities in the biotechnology, pharmaceutical, medical, chemical, software, financial services, telecommunications, Internet, and digital industries, both domestic and international, and in emerging and converging areas, such as bioinformatics, nanotechnology, proteomics, and computational analysis.