DEVELOPING, PROTECTING & EXPLOITING
SOFTWARE


Conference in Detail
Friday • August 6, 2004

(Click here to see Day 1)

8:30	Planning and Setting Up Distribution
	• Distribution expertise: Identifying what kind of help you need and finding a partner to help get your product ready for market; key elements of a Distribution Agreement	Dana W. Hayter, Esq. Howard Rice Nemerovski Canady Falk & Rabkin, LLP San Francisco, CA
	• Key elements for your contract with your customers; common provisions for warranties, indemnifications, and other “boilerplate” terms	Stephen D. Gillespie, Esq. Fenwick & West LLP San Francisco, CA
10:00	Break
10:15	Getting the Economics to Work Pros and cons of various licensing models (subscription vs. perpetual license vs. managed services); identifying and responding to customer preferences and expectations	Andrew R. Basile, Esq. Moderator Cooley Godward LLP Palo Alto, CA Dorena J. Chan, Esq. Managing Counsel Oracle Corporation Redwood Shores, CA Joe Chernesky Managing Director IPotential, LLC San Mateo, CA Steve Crown, Esq. Associate General Counsel Microsoft Corporation Redmond, WA
12:15	Lunch (on your own)
1:30	When and How to Pursue a Patent Protection Strategy
	• Overview of patent law and cases as they relate to software	Robert Krebs, Esq. Thelen Reid & Priest, LLP San Jose, CA
	• How patents can protect software; practical tips for compiling a software patent portfolio	Stephen C. Durant, Esq. Morrison & Foerster LLP San Francisco, CA
2:30	Defending Against Patent Infringement Claims Patent infringement claims: Legal and business perspectives on what to do when the infringement letter arrives; negotiating points for dealing with valid claims; strategies for dealing with junk patents, sham patents, and extortion demands	Yar R. Chaikovsky, Esq. Weil Gotshal & Manges LLP Redwood Shores, CA Rajiv Patel, Esq. Fenwick & West LLP Mountain View, CA
3:30	Adjourn

(Click here to see Day 1)

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