CALCULATING & PROVING
PATENT DAMAGES

Conference in Detail
Friday • July 16, 2004



8:00 Registration and Continental Breakfast
8:30 The Need for More Rigorous Economic Analysis in Proving Damages: An Interplay between Law and Economics
Developments in case law, including Daubert, Kumho Tire, Grain Processing, Integra and other recent cases
Robert A. Freitas, Esq.
Program Co-Chair
Orrick Herrington & Sutcliffe LLP
Menlo Park, CA
The basic economics of damages calculation in patent matters in light of recent cases: Reasonable royalties, price erosion, and lost profits; modeling the hypothetical negotiation mandated by Georgia-Pacific; estimating a patent-owner’s market share, prices and profits but for infringement
Kenneth Serwin, Ph.D.
Senior Consultant
Program Co-Chair
NERA Economic Consulting
San Francisco, CA
10:00 Break
10:15 Getting the Data for a Defensible Damages Study Through Discovery and 30(b)(6) Depositions
What does a damages expert find useful, and what is its relevance to preparing supportable IP damages calculations?
Gary Bender
Senior Manager
Ernst & Young LLP
San Francisco, CA
Taking and defending depositions
David Steuer, Esq.
Wilson Sonsini Goodrich & Rosati
Palo Alto, CA
Other discovery strategies, methods and tools
Frederick Brown, Esq.
Gibson Dunn & Crutcher, LLP
San Francisco, CA
12:00 Lunch (on your own)
1:15 Document Management Tips
Drafts, e-mail and notes: What needs to be kept; what needs to be discarded; what record keeping approaches work best
Bonnie J. Goldsmith,
Managing Director
InteCap, Inc.
Mountain View, CA
2:00 Calculating the Value of Patents: The Impact of Alternatives, Price Erosion, and Convoyed Sales
Key legal issues
Andrew B. Serwin, Esq.
Foley & Lardner LLP
San Diego, CA
Economics of price erosion and lost convoyed sales using available data
Matthew R. Lynde, Ph.D.
Vice President
Cornerstone Research
San Francisco, CA
3:15 Break
4:00 Hot Topics: Issues in the Interface of Intellectual Property and Antitrust
Network effects, first mover advantage, and merger simulation in damages estimation
Gregory K. Leonard, Ph.D.
Vice President
NERA Economic Consulting
San Francisco, CA
Determining “Reasonable and Non-Discriminating” royalties for patents incorporated into standards
Barbara Caulfield, Esq.
Executive Vice President and General Counsel
Affymetrix, Inc.
Santa Clara, CA
Special issues for cases involving patent pooling
Evangelina Almirantearena, Esq.
Howrey Simon Arnold & White LLP
Menlo Park, CA
5:00 Wrap-up: Taking a Holistic Approach to Patent Damages Analysis
Ryan M. Sullivan, Ph.D.
Principal
Bates White, LLC
San Diego, CA
5:30 Adjourn


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