ADVANCED
IP LICENSING TRANSACTIONS
| Friday • June 25, 2004 (Click here for a detailed schedule) |
|
| 8:00 | Registration and Continental Breakfast |
| 8:30 | Introduction and Overview |
| 8:45 | Negotiating and Drafting Licensing Agreements |
| 10:15 | Break |
| 10:30 | IP Management Strategies |
| 11:30 | International Transactions |
| 12:15 | Lunch (on your own) |
| 1:30 | Content Licensing |
| 2:15 | Trademarks and Branding |
| 3:30 | Break |
| 3:45 | Licensing Economics |
| 4:15 | Maximizing the Bottom Line and Receiving Full Value |
| 5:30 | Adjourn |
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