ADVANCED
IP LICENSING TRANSACTIONS

Conference in Detail
Friday • June 25, 2004

8:00	Registration and Continental Breakfast
8:30	Introduction and Overview	Michael L. Bishop, Esq. Program Co-Chair BellSouth Intellectual Property Corporation Atlanta, GA James Steinberg, Esq. Program Co-Chair Kilpatrick Stockton LLP Atlanta, GA
8:45	Negotiating and Drafting Licensing Agreements
	• Trends in transactional models and current thinking on key terms such as required consents, indemnifications	David S. Teske, Esq. Alston & Bird LLP Atlanta, GA
	• Antitrust and misuse issues in complex licensing	Gordon T. Arnold, Esq. Arnold & Ferrera, L.L.P. Houston, TX
10:15	Break
10:30	IP Management Strategies A conversation about the best internal processes and procedures for both licensor’s and licensee’s	Michael L. Bishop, Esq. Program Co-Chair James Steinberg, Esq., Program Co-Chair
11:30	International Transactions Special issues for multinational transactions involving the export or import of technology	Raymond Van Dyke, Esq. Nixon Peabody LLP Washington, DC
12:15	Lunch (on your own)
1:30	Content Licensing Issues and strategies related to obtaining rights to media and other content	Joseph W. Looney, Esq. Adams and Reese LLP New Orleans, LA
2:15	Trademarks and Branding A conversation about strategies for maximizing the value of trademarks and terms to include and avoid in trademark licensing agreements	Elizabeth A. “Betty” Morgan, Esq. Moderator Hunton & Williams LLP Atlanta, GA Joan L. Dillon, Esq. Joan Dillon Law, LLC Atlanta, GA James Reed, Esq. Managing Director of Trademark Licensing BellSouth Intellectual Property Marketing Corporation Atlanta, GA
3:30	Break
3:45	Licensing Economics Valuing intellectual property; alternative royalty structures	David A. Kennedy, CPA Intellectual Property Asset Corporation Atlanta, GA
4:15	Maximizing the Bottom Line and Receiving Full Value
	• Tax issues: Tax planning for offshore intellectual property transfers and other sophisticated tax strategies	Joseph B. Darby, III, Esq. Greenberg Traurig LLP Boston, MA
	• Avoiding problems arising from licensing with troubled companies: Issues related to the uncomfortable interface between intellectual property law and insolvency law	Gary K. Saidman, Esq. Kilpatrick Stockton LLP Atlanta, GA
5:30	Adjourn

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