DOING BUSINESS ONLINE:
ELECTRONIC MARKETING
| Thursday • October 16, 2003 (Click here for a detailed schedule) |
Friday • October 17, 2003 (Click here for a detailed schedule) |
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| 8:30 | Introduction and Overview |
8:30 | The Pervasive Need to Integrate Internet Privacy Considerations into Business and Marketing Plans |
| 8:45 | Application of Traditional Advertising and Consumer Protection Laws to Electronic Marketing |
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| 9:15 | Identity Theft |
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| 9:30 | The Technical Side of Email Direct Marketing (aka SPAM) and Email Filtering |
9:45 | Recordkeeping in an Electronic Age |
| 10:30 | Break |
10:30 | Break |
| 10:45 | First Amendment Issues Meet SPAM; Vigilantism on the Net; Private Sector Regulation of Email Traffic |
10:45 | Being on the Right Web Page at the Right Time |
| 12:00 | Lunch (on your own) |
12:00 | Lunch (on your own) |
| 1:15 | Government Regulation of Email Traffic and Privacy: A Growing Web of State, Federal, and International Laws |
1:15 | Information Security |
| 3:15 | Break |
2:45 | Break |
| 3:30 | Direct Email Campaigns that Stay Within the Law; Emerging Issues |
3:00 | Lessons from Recent Litigation |
| 4:15 | Targeting Users of Wireless Devices |
4:00 | Ethics in the Digital Age |
| 5:00 | Reception for Faculty and Attendees |
5:00 | Adjourn |
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