DOING BUSINESS ONLINE:
ELECTRONIC MARKETING


Conference in Detail
Friday • October 17, 2003

(Click here to see Day 1)

8:30	The Pervasive Need to Integrate Internet Privacy Considerations into Business and Marketing Plans Corporate counsel’s guide to identifying problematic components; meshing commercial and consumer privacy issues into real life business activities and plans	Derek A. Newman, Esq. Newman & Newman LLP Seattle, WA
9:15	Identity Theft What is it and what laws govern it?	Holly K. Towle, Esq. Program Co-Chair
9:45	Recordkeeping in an Electronic Age Ways to improve what happened and who you are dealing with (or not) electronically; evidentiary issues	Ian C. Ballon, Esq. Manatt Phelps & Phillips LLP Los Angeles, CA
10:30	Break
10:45	Being on the Right Web Page at the Right Time
	• How search engines work; techniques for increasing your site’s visibility	Brad Feuer Co-Founder, Partner and Director of Business Development MEA Digital San Diego, CA
	• Overly aggressive approaches: Issues arising from purchasing keywords on search engines when it involves a competitor’s trademark, company name, or brand; other misuse of trademarks to drive traffic to competitor’s sites; paying for higher search engine placement without identifying it as a paid spot; web sites that otherwise infringe on copyrights or trademarks	Jeff C. Dodd, Esq. Andrews & Kurth, LLP Houston, TX
12:00	Lunch (on your own)
1:15	Information Security
	• New legal standards for online security and database protection; special issues involving shared databases	Raymond T. Nimmer, Esq. Director, Intellectual Property & Information Law Institute Leonard Childs Professor of Law University of Houston Law Center Houston, TX
	• Developing best corporate practices for information security	Theodore “Ted” F. Claypoole, Esq. Womble Carlyle Sandridge & Rice, PLLC Charlotte, NC
2:45	Break
3:00	Lessons from Recent Litigation
	• Enforcement actions from the government and private perspectives	Todd M. Hinnen, Esq. U.S. Department of Justice Washington, DC
	• Civil cases: Dealing with defamation; false advertising; questions of identity (including anonymity — anonymous acts of unfair competition); the Verizon case; class action risks	David A. Bateman, Esq. Preston Gates Ellis LLP Seattle, WA
4:00	Ethics in the Digital Age Email blunders, Internet (in)security, Instant Messaging, (in)secure wireless devices and other ways to commit malpractice, violate ethical rules and alienate your clients	Hillery L. Nye, Esq. Preston Gates Ellis LLP Seattle, WA
5:00	Adjourn

(Click here to see Day 1)

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