DOING BUSINESS ONLINE:
ELECTRONIC MARKETING
Conference in Detail
Thursday • October 16, 2003
(Click here to see Day 2)
| 8:30 | Introduction and Overview |
Steve Tapia, Esq. Program Co-Chair Microsoft Corporation Redmond, WA Holly K. Towle, Esq. Program Co-Chair Preston Gates Ellis LLP Seattle, WA |
| 8:45 | Application of Traditional Advertising and Consumer Protection Laws to Electronic Marketing False advertising; sweepstakes and promotions |
Linda A. Goldstein, Esq. Hall Dickler Kent Goldstein & Wood New York, NY |
| 9:30 | The Technical Side of Email Direct Marketing (aka SPAM) and Email Filtering The mechanics of email and instant messaging, the effectiveness of existing SPAM filters, and the prospects for smarter technical solutions: To what extent can technology solve the problems? |
Joshua I. Halpern Vice President ICG, Inc. Princeton, NJ |
| 10:30 | Break |
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| 10:45 | First Amendment Issues Meet SPAM; Vigilantism on the Net; Private Sector Regulation of Email Traffic |
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| • Who is doing what? What is legal? What are the public policy implications? What are the potential liabilities and remedies for interference with legal email traffic or wrongful blacklisting? |
Joel Rothstein Wolfson, Esq. Blank Rome LLP Washington, DC |
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| •
Tips for business people |
Steve Tapia, Esq. Program Co-Chair |
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| 12:00 | Lunch (on your own) |
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| 1:15 | Government Regulation of Email Traffic and Privacy: A Growing Web of State, Federal, and International Laws |
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| • Overview of state laws: What’s been enacted already and what might be coming federally? |
Christopher M. Kelly, Esq. Baker & McKenzie Palo Alto, CA |
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| • Trends in international regulation: Will there be a global common ground? EU e-marketing |
Douglas W. Kenyon, Esq. Hunton & Williams LLP Raleigh, NC |
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| •
Tips for business people |
William Ashworth, Esq. Microsoft Corporation Redmond, WA |
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| 3:15 | Break |
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| 3:30 | Direct Email Campaigns that Stay Within the Law; Emerging Issues Best practices and nuanced issues surrounding notice to, and consent of, a consumer to receive email |
Bennie Smith Chief Privacy Officer DoubleClick New York, NY |
| 4:15 | Targeting Users of Wireless Devices Special issues arising from mobility; SMS (short message service) SPAM |
Daniel M. Waggoner, Esq. Davis Wright Tremaine LLP Seattle, WA |
| 5:00 | Reception for Faculty and Attendees |
(Click here to see Day 2)
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