INTELLECTUAL PROPERTY RIGHTS
& MARKETING ONLINE
| Thursday, July 20, 2000 (Click here for a detailed schedule) |
Friday, July 21, 2000 (Click here for a detailed schedule) |
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| 8:30 | Introduction and Overview:New Advertising and Related IP Issues Arising on the Internet |
8:30 | Introduction and Overview:Other Legal Issues Arising from Online Marketing |
| 8:45 | Kickoff Gregory M.Duncan “The Economics of Online Marketing: The Importance of Getting on the Net and Getting there First” |
8:45 | Developing Strategic Partnerships for Owning a Piece of Turf on the Web |
| 9:30 | Fair Use and Protection of Copyrighted Material |
9:30 | Harnessing Intellectual Property to Create Corporate Value |
| 10:15 | Break |
10:15 | Break |
| 10:30 | Taxes on the Internet |
10:30 | Privacy Current and proposed regulation in the treatment of personal information and preferences transmitted online |
| 11:00 | Special Ethical Considerations for Lawyers Dealing with Internet IP and Advertising Issues |
11:15 | Corporate Strategies for Addressing Internet “Complaint ” Sites |
| 12:00 | Lunch on your own |
12:00 | Lunch (included) Vadim Levitin, M.D. MSEC, COO “Bringing a knife to a gunfight - Being Prepared for E-Commerce” |
| 1:15 | Trademarks and E-commerce |
1:15 | New Concerns about Protection of Trade Secrets |
| 2:00 | Advertising and Promotions Using an Inherently Global Medium |
2:00 | Business Process Patent Protection and Litigation |
| 3:15 | Break |
3:00 | Break |
| 3:30 | Effective Online Advertising Strategies: Tips for Award Winning Strategies Websites |
3:15 | The Movers and Shakers in Online Marketing |
| 5:00 | Questions &Answers |
5:15 | Wind-Up, Questions &Answers |
| 5:30 | Microbrew and Wine Reception for all attendees and faculty, |
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