INTELLECTUAL PROPERTY RIGHTS
& MARKETING ONLINE
Conference in Detail
Day 2 - Friday, July 21
(For Day 1 agenda, click here)
| 8:30 | Introduction and Overview:Other Legal Issues Arising from Online Marketing |
Michael R. Cohen, Esq. Program Co-Chair Merchant & Gould Minneapolis, MN |
| 8:45 | Developing Strategic Partnerships for Owning a Piece of Turf on the Web International relationships; marketing alliances; joint ventures, mergers & acquisitions |
Duncan Card, LL.M. Davies Ward & Beck Toronto, Ontario |
| 9:30 | Harnessing Intellectual Property to Create Corporate Value Tools and techniques for protecting and leveraging Intellectual Property Rights |
Bruce Burton, CPA, CMA Deloitte & Touche Chicago, IL |
| 10:15 | Break |
|
| 10:30 | Privacy Current and proposed regulation in the treatment of personal information and preferences transmitted online |
Daniel A. Ross, Esq. Dechert, Price & Rose New York, NY |
| 11:15 | Corporate Strategies for Addressing Internet “Complaint” Sites Redress options and effective counter strategies |
Thomas Lathram, Esq., Thelen, Reid & Priest, LLP San Francisco, CA |
| 12:00 | Lunch (included) “Bringing a knife to a gunfight - Being Prepared for E-Commerce” |
Vadim Levitin, M.D. MSEC, COO |
| 1:15 | New Concerns about Protection of Trade Secrets To what extent are free speech defenses available to those who publish trade secrets; effective trade secret protection agreements |
Ernie L. Brooks, Esq. Brooks & Kushman Detroit, MI |
| 2:00 | Business Process Patent Protection and Litigation The proliferation of patents affecting web sites; kinds of patents; formulating a coherent business strategy for avoiding patent infringement; reverse engineering; key cases & recent litigation |
Daniel McDonald, Esq. Merchant & Gould Minneapolis, MN Steven J. Shumaker, Esq. Fish & Richardson Minneapolis, MN |
| 3:00 | Break |
|
| 3:15 | The Movers and Shakers in Online Marketing |
|
| • Financial Services Industry |
Spenser Segal American Express Financial Advisors, Inc. |
|
| • Personalization |
John Roberts, Esq. General Counsel Netperceptions, Inc. Eden Prairie, MN |
|
| • Outsourcing |
Joel Ronning CEO Digital River, Inc. Eden Prairie, MN |
|
| • Evolution from startup to IPO |
Brian Bellardo VP & Associate General Counsel Stock Power, Inc. San Francisco, CA |
|
| 5:15 | Wind-Up, Questions & Answers |
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