INTELLECTUAL PROPERTY RIGHTS
& MARKETING ONLINE
Conference in Detail
Day 1 - Thursday, July 20
(For Day 2 agenda, click here)
| 8:30 | Introduction and Overview:New Advertising and Related IP Issues Arising on the Internet |
Stephen R. Baird, Esq. Program Co-Chair Fish & Richardson PC Minneapolis, MN |
| 8:45 | Kickoff “The Economics of Online Marketing: The Importance of Getting on the Net and Getting there First” |
Gregory M. Duncan, Ph.D. National Economic Research Associates Los Angeles, CA |
| 9:30 | Fair Use and Protection of Copyrighted Material The Digital Millennium Copyright Act; proper and timely registration for web site materials so owners can take full advantage of registration requirements and not forfeit rights to attorney’s fees and statutory damages under 17 USC 412 |
Joseph Beck, Esq., Kilpatrick Stockton, LLP Atlanta, GA |
| 10:15 | Break |
|
| 10:30 | Taxes on the Internet Status report on the prospects for taxation of Internet commerce and planning considerations for online marketers |
Dawn L. Courrier KPMG Minneapolis, MN |
| 11:00 | Special Ethical Considerations for Lawyers Dealing with Internet IP and Advertising Issues Conflicts of interest; hidden conflicts, compensation issues, due diligence obligations |
William J. Wernz, Ph.D. Esq. Dorsey & Whitney LLP Minneapolis, MN |
| 12:00 | Lunch on your own |
|
| 1:15 | Trademarks and E-commerce Branding; metatags; keyword sales; framing; when is the use of a third party trademark infringing or just fair use |
Steven W. Finegold, Esq. Whitman Breed Abbott & Morgan LLP New York, NY |
| 2:00 | Advertising and Promotions Using an Inherently Global Medium Traditional domestic false advertising issues; current perimeters; application of FTC rules; domestic and international promotions; and international advertising issues |
Edward F. Glynn, Jr., Esq. and Heather L. McDowell, Esq. Venable Baetjer Howard & Civiletti LLP Washington, DC |
| 3:15 | Break |
|
| 3:30 | Effective Online Advertising Strategies: Tips for Award Winning Strategies Websites |
Karen Brown Carmichael Lynch Minneapolis, MN Lannie Dawson VP & media director Martin Williams Minneapolis, MN Ralph Mehnert-Meland, Esq. Corporate Counsel Great Plains Software Fargo, ND |
| 5:00 | Questions & Answers |
|
| 5:30 | Microbrew and Wine Reception for all attendees and faculty, |
hosted by Fish & Richardson and Merchant & Gould |
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