About Intellectual Property Rights & Marketing Online

A B O U T T H E C O N F E R E N C E

The Internet is alive with newly-invented businesses marketing their goods and services as well as traditional "bricks and mortar" businesses making the transition to the Internet marketplace. This raises a host of new legal issues. The Internet is inherently global and it is difficult to limit an offer or promotion to consumers in a specific geographical area. Successful businesses in the digital economy will be the ones able to understand the constraints of e-commerce and devise effective marketing campaigns within the tighter constraints of a global marketplace.

Intellectual Property has a pervasive presence on the Internet. Successful Online commerce requires new processes and the most successful new processes may be protected by some companies as Intellectual Property. E-commerce has also created new approaches to marketing including the ability to "personalize" marketing through sophisticated use of data about individual customers. Privacy concerns continue to be a sensitive legal issue and must be considered when counseling Online marketers. Some new processes are patentable, and there has been a proliferation of business patent applications. Successful participation in E-commerce will require solid legal strategies for harnessing Intellectual Property as a marketing tool and avoiding risks and challenges from others.

Leading national experts will provide you with the legal tools you need to effectively incorporate Intellectual Property Rights into business strategies for Online commerce. And, executives from successful Online companies and advertising experts will provide practical tips for marketing strategies.

Credits: CA CLE - 15 including 1 ethics; application has been made for CLE credits in MN, IA, WA, ND & SD

Who Should Attend? Lawyers and corporate executives of companies doing business online.