8:30	Introduction	Kevin A. Cranman, Esq. Program Co-Chair BellSouth Intellectual Property Management Corporation Atlanta, GA V. Scott Killingsworth, Esq. Program Co-Chair Powell Goldstein Frazer & Murphy LLP Atlanta, GA
8:45	Keynote Address: Harnessing Intellectual Property to Create Corporate Value Creating and protecting revenue streams: Setting up IP licensing shops and educating managers about the importance of protecting Intellectual Property	Scott M. Frank, Esq. President BellSouth Intellectual Property Management and Marketing Corporation Atlanta, GA
9:30	Basic Legal Strategies for Intellectual Property in e-Business	Richard P. Keck, Esq., Troutman Sanders LLP Atlanta, GA
10:15	Break
10:30	Trademark Law Meets the Internet
	• Trademark basics: Seeking domain names; what to do when someone else owns rights to the same trade name in a different context or in a different geographical area	Elizabeth Ann "Betty" Morgan, Esq. Powell Goldstein Frazer & Murphy LLP Atlanta, GA
	• The 1999 Anti-Cybersquatting Consumer Protection Act; other legislative developments; domain name hijacking; case law update on what constitutes infringement	Paul F. "Pete" Wellborn, III, Esq. Arnall Golden & Gregory LLP Atlanta, GA
12:00	Lunch (on your own)
1:15	Copyright Law for the Internet and Digital Age
	• The Digital Millennium Copyright Act; content streaming and related control issues; the limits of “fair use” on the Internet; registration, enforcement and remedies	Joseph M. Beck, Esq. Kilpatrick Stockton LLP Atlanta, GA
	• Digital rights management strategies; mechanics of proper and timely copyright registration for Web site materials strategies for identifying infringing activities; obtaining attorney’s fees and statutory damages under 17 USC 412	Mark Traphagen, Esq. Powell Goldstein Frazer & Murphy LLP Washington, DC
3:00	Break
3:15	Patent Law adapts to Software,Virtual Reality, and Creation of New Business Methods
	• Business method patents from the perspective of an outside counsel turned Internet entrepreneur	Gregory J. Kirsch, Esq. Needle & Rosenberg PC Atlanta, GA
	• Building fences in Cyberspace: American Inventors Protection Act of 1999; recent case law; practical advice on using patents to protect business models and erect barriers to competition; protection against reverse engineering and Internet downloads; tips on dislodging the patent holders	Scott Petty, Esq. King & Spalding Atlanta, GA
4:45	Protecting Trade Secrets Strategies for preventing misappropriation of trade secrets: drafting tips for Trade Secret Protection Agreements and Non-competition Agreements; limits on corporate raiding; enforcement and remedies	John C. Yates, Esq. Morris Manning & Martin LLP Atlanta, GA
5:30	Adjourn

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