A B O U T      T H E     C O N F E R E N C E

Bricks and mortar businesses are finding that they must evolve into clicks & mortar businesses to adapt to the information age and knowledge economy. The transition to e-business processes and marketing strategies is bringing intellectual property into mainstream business life.

The businesses that make the most effective use of intellectual property rights—copyrights, trademarks, patents, and trade secrets—will have a distinct competitive advantage in the years to come. The law is rapidly evolving as courts attempt to apply traditional legal concepts to this new environment and legislative bodies search for new solutions. Do you protect your intellectual property under privacy, contract, or trespass theory? It is a time for business executives and their lawyers to exercise some creativity.

E-business will soon become an essential element of any successful company’s long term strategic plan. This program will provide you with important tools for turning copyrights, trademarks, patents, and trade secrets into a competitive edge.

Atlanta is one of the cities leading the way into this new economic era. Join our faculty of national experts in discussing the best way to capitalize on the importance of intellectual property to e-business.

Program Co-chairs: V. Scott Killingsworth, Esq. and Kevin A. Cranman, Esq.