DOING BUSINESS ONLINE

Conference in Detail
Day 1 - Thursday, October 19
(For Day 2 agenda, click here)

8:30 Introduction and Overview
of the Continuing Madness
Steve Tapia, Esq.
Program Co-Chair
Microsoft Corporation
Redmond, WA
8:45 Kick-off Address:"Doing Business Online — The Dream and the Reality"
Deborah K. Owen, Esq.
Senior Vice President
& General Counsel
Armstrong World Industries, Inc.
Lancaster, PA
9:25 Privacy and Security
• Current state of the law of privacy, where it is headed; security issues as they relate to credit card fraud
John Hancock, Esq.
Fenwick & West LLP
Palo Alto, CA
10:05 Break
10:20 Data Security
• Practical tips for effective security and privacy policies; what are industry standards; what technology exists for coping with legal issues?
Robert D. Young
Johnson-Laird, Inc.
Portland, OR
11:00 Advertising and Promotions
• Domestic and international promotions and international advertising issues; new FTC Dot. Com guide on advertising
Edward F. Glynn, Jr. , Esq.
Venable Baetjer Howard & Civiletti, LLP
Washington, DC

Linda A. Goldstein, Esq.
Hall Dickler Kent Goldstein & Wood, LLP
New York, NY
12:00 Lunch (on your own)
1:00 Special Address:"Conflicts/Hot Button Internet Issues That Cause Disputes Across International Boundaries"
David A. Zapolsky, Esq.
Associate General Counsel
for Litigation
Amazon. com
Seattle, WA
1:40 Copyright Issues for Businesses Online
• Digital rights management strategies; Digital Millennium Copyright Act; Safe Harbor Provisions
Mark Traphagen, Esq.
Powell, Goldstein Frazer
& Murphy LLP
Washington, DC
2:20 Copyright Licensing and Royalties
• Tying it all together — the music experience
Ronald H. Gertz, Esq.
Music Reports, Inc.
Burbank, CA
3:00 Break
3:15 Trademarks
• Domain names, cybersquatting and whether to sue under statutes or ICANN arbitration proceedings; metatags; links and frames; keyword
Ian C. Ballon, Esq.
Manatt Phelps & Phillips, LLP
Palo Alto, CA
4:00 Open Source Licensing
• What is open source software and what is its impact when open source software is used in a traditional commercial software product
Jeff C. Dodd, Esq.
Mayor, Day, Caldwell & Keeton, LLP
Houston, TX
4:30 Everyone is a Publisher — What is the Common Law of Information?
• Obligations and liabilities under common law and the Uniform Computer Information Transactions Act; what is disclaimable
Steve Tapia, Esq.
Program Co-Chair
5:15 Questions & Answers
Members of the Faculty
5:30 Northwest Microbrew and Wine Reception - for attendees and faculty hosted by the co-chairs and their firms
Steve Tapia, Esq.
and Microsoft Corporation

Holly K. Towle, Esq.
and Preston Gates & Ellis, LLP


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