DOING BUSINESS ONLINE
Conference in Detail (Day 1)
(For Day 2, click here)
| 8:30 | INTRODUCTION AND OVERVIEW OF THE METHOD TO THE MADNESS |
Dawn Judd, Esq. Program Co-Chair McCutchen, Doyle, Brown & Enersen Palo Alto, CA |
| 8:45 | ADVERTISING AND PROMOTIONS: BRAVE NEW WORLD OR SAME OLD THING? Advertising on the Internet, application of FTC rules |
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| • Traditional domestic false advertising issues |
Edward F. Glynn, Jr., Esq. Venable Baetjer Howard & Civiletti, LLP Washington, DC |
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| • Domestic and international promotions and international advertising issues |
Linda A. Goldstein, Jr., Esq. Hall Dickler Kent Friedman & Wood New York, NY |
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| • Branding: Defining a place in the crowd, using some one else's brand; domain names, copyrights, trademarks, metatags, and paying for search engine keywords or priority |
Ian C. Ballon, Esq. Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Palo Alto, CA |
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| 10:30 | BREAK |
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| 10:45 | THE IMPACT OF THE INTERNET ON PRODUCTS OFFERINGS — CHANGING OLD BUSINESSES Traditional hard goods; "downloadable" products; ancillary services |
Jeff Enyart Director of Electronic Commerce United Parcel Service Atlanta, GA Deborah K. Owen, Esq. Senior Vice President, Secretary and General Counsel Armstrong Industries Worldwide Lancaster, PA |
| 12:00 | LUNCH (ON YOUR OWN) |
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| 1:30 | WOW! WHO WOULD HAVE THOUGHT. . .? NEW INTERNET BUSINESS WITHOUT PRIOR INCARNATIONS Strategies arising from the opportunity for new and more efficient markets; adding value to traditional products through information services, the garage sale moves online |
David J. Richter, Esq. Associate General Counsel drugstore.com Bellevue, WA Seth Weisberg, Esq. Senior Director, IP & Licensing Stamps.com Los Angeles, CA Greg Wrenn, Esq., Associate General Counsel, International Yahoo Santa Clara, CA |
| 3:00 | BREAK |
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| 3:15 | INFORMATION PROVIDERS— WHAT IS THE COMMON LAW OF INFORMATION? Obligations and liability under common law and the Uniform Computer Information Transactions Act (UCITA); Do obligations vary for information made available to the public vs. information made available to clients? Do the duties change when the information is put on diskette? |
Joel Rothstein Wolfson, Esq., Vice President and General Counsel NASDAQ Washington, DC |
| 4:00 | EVERYONE IS A PUBLISHER OR AN INFORMATION SOURCE Current issues for sites that offer chat rooms and bulletin boards, including copyright infringement, defamation, stalking, and lurking |
Steve Tapia, Esq. Microsoft Corporation Redmond, WA A. Brian Dengler, Esq. Deputy General Counsel American Online, Inc. Columbus, OH |
| 5:00 | QUESTIONS AND ANSWERS |
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| 5:30 | NORTHWEST MICROBREW AND WINE RECEPTION |
Sponsored by: McCutchen, Doyle, Brown & Enersen and Thelen Reid & Priest, LLP |
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