Law Seminars International Presents: A Comprehensive Two-Day Conference on

Regulatory Compliance for Social Gaming
Best Practices for Companies Using On-Line Games for Advertising and Monetization

June 5 & 6, 2014
Alexis Park Resort Hotel in Las Vegas, NV

Who Should Attend

Attorneys, business executives, government officials, and technical professionals involved with social gaming, promotional advertising, and related aspects of designing and implementing social media programs for businesses and other organizations

Why You Should Attend

Online games are all the rage: From Farmville to Angry Birds, to fantasy sports, to video game tournaments, to prediction markets, to online casino-style games offering either virtual or real-world winnings. Yet the legal status of much of this activity can be quite murky particularly when money changes hands. With actual online gaming becoming legal in certain jurisdictions (on a very limited basis) the interest in gamification is growing every day and the regulatory situation is becoming more complex.

This conference takes a 360-degree look at the legal landscape for social gaming. We will examine the laws governing gambling (particularly online gambling), lotteries, promotional advertising, and virtual currencies, and consider in detail how various types of games, or game formats, fit (or don't fit) within existing legal categories.

In addition, you can expect practical advice on best practices for implementing different types of games, including which states to void, and insights into where the business and regulation of social gaming is headed.

~ Program Co-Chairs: Ed Chansky, Esq. of Greenberg Traurig, LLP and James G. Gatto, Esq. of Pillsbury Winthrop Shaw Pittman LLP

What You Will Learn


Thursday, June 05, 2014

8:00 am

Registration Opens

8:30 am

Introduction & Overview

James G. Gatto, Esq., Program Co-Chair
Pillsbury Winthrop Shaw Pittman LLP / McLean, VA

Ed Chansky, Esq., Program Co-Chair
Greenberg Traurig, LLP / Las Vegas, NV

8:45 am

Overview of Areas Where Social Gaming Can Bump into Anti-Lottery And Anti-Gambling Laws

A big-picture look at gambling and anti-lottery laws at the federal and state levels: What activities constitute gambling and at what point does an interactive internet social media risk activity become illegal gambling?

Anthony N. Cabot, Esq.
Lewis & Roca LLP / Las Vegas, NV

Advertising: Lessons from the sweepstakes world for avoiding running afoul of gambling or lottery laws

Robert M. Crawford, Jr., Esq.
Goodwin Procter LLP / Boston, MA

10:15 am


10:30 am

Market Overview: Emerging Business Models and Trends

Types of games being offered: Creativity in variations on the themes of gambling style games (for free or virtual rewards) and non-casino style games (like video games); how the social demographic differs from real money gambling

Gregory R. Gemignani, Esq.
Lionel Sawyer & Collins / Las Vegas, NV

Revenue models, such as pay-to-play, "freemium," subscription, and others: Update on new business models and their pros and cons; handling payments for free-to-play (if you buy) and other formats involving virtual currencies

Marco F. Mereu, Esq., CEO
Gameblyr / Boston, MA

12:00 pm

Lunch (on your own)

1:15 pm

Regulatory Priorities: What are Key Regulatory Bodies Watching For?

Nevada Gaming Control Board

James Barbee, Chief of Technology
Nevada Gaming Control Board / Las Vegas, NV

Special issues for sites targeting, or attractive to, children: Update on new developments of special relevance for social gaming under the Children's Online Privacy Protection Act of 1998 (COPPA) and CARU's Self-Regulatory Program for Children's Advocacy

Andra Dallas, Esq., Senior Staff Attorney
CARU / New York, NY

2:45 pm


3:00 pm

Case Studies: Applying General Principles to Meet Your Business Objectives in a Way That's Legal and Minimizes the Need for Licenses

Casino-style games where the appearance of gambling can be a problem: Setting up the game to avoid issues that can arise when free-to-play combined with valuable prizes can activate gambling instincts

Jan Jones Blackhurst, Executive Vice President, Communications & Government Relations
Caesars Entertainment, Corp. / Las Vegas, NV

Player-to-player video game tournaments as an example of skill-based non-casino games that can be problematic: Working your way through the maze of state laws and finding the best approaches

Bill Gantz, Esq.
Dentons US LLP / Chicago, IL

Fantasy Sports Leagues: Ensure you can take advantage of the carve-out provisions of the Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA); Complying with the requirement that the outcome be determined predominantly by skill rather than chance

William M. Heberer, III, Esq.
Manatt Phelps & Phillips LLP / Garden City, NY

5:00 pm

Continue the Exchange of Ideas: Reception for Faculty and Attendees

Sponsored by Greenberg Traurig LLP and Pillsbury Winthrop Shaw Pittman LLP


Friday, June 06, 2014

8:30 am

Advergaming Compliance with Sweepstakes Laws When Using Games as Part of a Promotional Vehicle

Procedural laws you have to follow and the nuts and bolts for ensuring that it qualifies as promotional; you have a free-entry and equal entry methods; and have the rest of your i's dotted and t's crossed

Adam S. Rubin, Esq., Associate General Counsel
PrizeLogic, LLC / Southfield, MI

Special issues that arise when you're selling a regulated product: Case study of the use of games in the liquor industry

Shelly M. Rowan, Esq.
Cohen Silverman Rowan LLP / Boulder, CO

10:00 am


10:15 am

International Considerations When People in Other Countries Can Participate: An Issue-Spotter's Guide to the Most Problematic Issues and Areas of the World

Jurisdictional comparisons: Similarities and differences for provisions governing online gambling

Guy S. Michael, Esq.
Michael & Carroll PC / Atlantic City, NJ

A comparison of other internet regulations with an impact on social gaming

Gabriel E. Meister, Esq.
Morrison & Foerster LLP / New York, NY

Practical tips for adapting your checklist to fit the type of game you're developing

Michael J. Bonner, Esq.
Greenberg Traurig, LLP / Las Vegas, NV

12:15 pm

Lunch (on your own)

1:30 pm

Virtual Worlds, Goods, and Currencies: Triggers for Banking, Tax and Money Transfer Regulations

Legal considerations for when in-game rewards or premiums, which are not supposed to have a value in the real world, acquire value because (a) they can be purchased for real money from the game publisher, or (b) a secondary market is available

Veronica K. McGregor, Esq.
Jones Day / San Francisco, CA

Determining value: When is the receipt of a virtual item or in-game reward taxable?

Afshin Beyzaee, Esq.
Liner LLP / Los Angeles, CA

Bitcoin as a different form of virtual currency than ones issued by a game publisher: An example of the difference between a true "currency" which happens to be electronic (Bitcoin) and a play-money in-game reward which looks like a "currency"

Patrick Murck, Esq., General Counsel
Bitcoin Foundation / Seattle, WA

Strategies for structuring your "play" currency and dealing with secondary markets you have facilitated vs. resisted and have not authorized

S. Gregory Boyd, Esq.
Frankfurt Kurnit Klein & Selz PC / New York, NY

3:30 pm

Evaluations and Adjourn



Regular tuition for this program is $1145 with a group rate of $860 each for two or more registrants from the same firm. For government employees, we offer a special rate of $765. For students and people in their job for less than a year, our rate is $572.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.

Continuing Education Credits

Live credits: This program qualifies for 12 NV CLE credits. Upon request, we will apply for, or help you apply for, CLE credits in other states and other types of credits.


The conference will be held at the Alexis Park Resort Hotel at 375 E. Harmon Ave. in Las Vegas, NV 89169. Call the hotel directly at (800) 582-2228 for reservations at the special negotiated rate of $59 and mention that you are attending a Law Seminars International conference. Rooms are on a first come, first served basis.
More about the Location
Map & Directions

If You Cannot Attend

Our complete Homestudy Course, consisting of a DVD recording and the course materials, is available for $1155. The course materials alone are available for $100. We will ship your Homestudy order via UPS ground within two weeks after the seminar or from the date we receive payment.
Order Homestudy

Cancellation & Substitution

You may substitute another person at any time. We will refund tuition, less a $50 cancellation fee, if we receive your cancellation by 5:00 p.m. on Friday, May 30, 2014. After that time, we will credit your tuition toward attendance at another program or the purchase of a Homestudy. There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders.

Faculty Bios

Ed Chansky, Program Co-Chair, shareholder at Greenberg Traurig, LLP, practices in intellectual property particularly development, selection, protection and licensing of trademarks worldwide, and advertising, sales promotion, and trade-regulation law.

James G. Gatto, Program Co-Chair, Team Leader for the Social Media and Games Team at Pillsbury Winthrop Shaw Pittman LLP, focuses on all aspects of intellectual property including patent, trademark, copyright, trade secret, and internet law. He has experience representing social media and game companies on gamification and gamblification issues.

James Barbee is the Chief of Technology for the Nevada Gaming Control Board.

Afshin Beyzaee, tax partner, Liner LLP, advises clients in planning matters including forming joint ventures and private equity funds, structuring taxable and tax-free mergers and acquisitions, business reorganizations, and issuances of debt, equity, hybrid and derivative securities.

Michael J. Bonner, managing shareholder, Greenberg Traurig, LLP, focuses on corporation finance, corporate governance, business transactions, securities, and gaming.

S. Gregory Boyd, Frankfurt Kurnit Klein & Selz PC, is partner and chairman of the Interactive Entertainment Group where he represents interactive entertainment and new media clients. He negotiates game development agreements for consoles, PCs, mobile games, social games, online games, and MMOs.

Anthony N. Cabot, partner, Lewis & Roca LLP, focuses on gaming law, internet gambling, sweepstakes, and contents. His clients include casino owners, game manufacturers, developers, internet gambling sites, and companies that run on contests and sweepstakes.

Robert M. Crawford, Jr., counsel in Goodwin Procter LLP's Technology Transactions Practice and Technologies Companies Group, is co-chair of their Gaming, Gambling and Sweepstakes practice. He counsels on compliance with sweepstakes, internet marketing, and promotional laws.

Andra Dallas is the Senior Staff Attorney for Children's Advertising Review Unit (CARU).

Bill Gantz, partner, Dentons US LLP, is experienced in representing manufacturing, technology, internet, online gambling, and entertainment clients. He is a former co-chair of the American Bar Association Gaming Law Section Subcommittee on Internet and Mobile Gaming.

Gregory R. Gemignani, shareholder, Lionel Sawyer & Collins, focuses on intellectual property law, gaming law, technology law, internet law, online gaming law, and online promotions law.

William M. Heberer, partner, Manatt Phelps & Phillips LLP, focuses on marketing, advertising, internet, gaming, and intellectual property law.

Jan Jones Blackhurst, Executive Vice President of Communications & Government Relations, Caesars Entertainment, Corp., oversees the worldwide government affairs, corporate communications, community relations, and corporate-social responsibility programs for the company. Previously, she was Mayor of the City of Las Vegas.

Veronica K. McGregor, of counsel, Jones Day, focuses on payment systems, financial services, mobile banking, mobile payments and m-commerce, and software and technology licensing.

Gabriel E. Meister, Morrison & Foerster LLP, is partner in the Technology Transactions Group and a member of the firm's Global Sourcing Group. He focuses on internet, media and technology, long-term services projects, business process outsourcing, and licensing transactions.

Marco F. Mereu is Co-Founder and CEO of Gameblyr, a publishing platform for today's independent game developer. Previously, he was VP of Communications for Digisocial and General Counsel and VP of Business Development for Evony.

Guy S. Michael, partner, Michael & Carroll PC, represents gaming interests, both domestic and international, including casinos, casino vendors and Native American Tribes. Previously, he was Deputy Attorney General, Division of Law and Deputy Attorney General, Division of Gaming Enforcement, State of New Jersey.

Patrick Murck, founding member and General Counsel, Bitcoin Foundation, is experienced in the legal and regulatory issues governing the use of Bitcoin, virtual economies, gamification, alternative payment systems, and social loyalty and reward programs.

Shelly M. Rowan, partner, Cohen Silverman Rowan LLP, practices in the area of alcohol beverage promotions and is active in the promotion marketing industry as an association participant and lecturer.

Adam S. Rubin, Associate General Counsel, PrizeLogic LLC, specializes in providing legal services for promotions. He focuses on ensuring that a program's structure, rules, terms, conditions, and creative materials comply with applicable laws and regulations.