Law Seminars International Presents: The Fourth Annual Comprehensive Conference On

Social Media Law
Opportunities, regulatory structures, and business strategies

(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)

September 6 & 7, 2012
Washington State Convention Center in Seattle, WA

Who Should Order This Homestudy

Attorneys, business executives, and technical professionals involved with designing and implementing social media programs for businesses and other organizations

Why You Should Order

Facebook, Twitter, LinkedIn, FourSquare, Spotify, YouTube and other social media have become the predominant places where people meet and communicate. Whether it's getting news, sending messages, buying or selling a product, listening to music, watching videos, playing games or simply checking in on friends, you most likely are using social media (or a website with a large social media component) to do it. As a result, social media has become an important part of our lives and our clients' businesses, and understanding the legal issues arising out of social media is becoming increasingly important to almost every lawyer's practice.

This conference will take a 360-degree look at the legal landscape involved in social media. We will examine how social media is creating new business opportunities, as well as explore issues relating to current regulatory trends, content liability, privacy, employment law, location-based applications and policing user misconduct.

This informative program is valuable to the experienced practitioner as well as those new to the social media phenomenon.

~ Lisa T. Oratz, Esq. and Steve Tapia, Esq., Program Co-Chairs

What You Will Learn


Thursday, September 06, 2012

8:00 am

Registration Opens

8:30 am

Introduction & Overview

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Steve Tapia, Esq., Program Co-Chair, Senior Corporate Counsel
DirecTV Regional Sports Networks / Seattle, WA

8:45 am

Legal Issues on the Horizon: Where are New Business Models and Consumer Behavioral Patterns Taking Us?

Steve Tapia, Esq., Program Co-Chair, Senior Corporate Counsel
DirecTV Regional Sports Networks / Seattle, WA

9:30 am

Consumer Protection Policies and Enforcement: Key Social Media Items on the Federal Trade Commission's Agenda

Progress report on implementation of Privacy of Design; Do Not Track; COPPA Revisions; other hot issues affecting social media on the FTC agenda

David M. Horn, Esq., Assistant Regional Director
Federal Trade Commission / Seattle, WA

10:15 am


10:30 am

The Continually Changing Privacy Landscape

Lessons from recent cases: How do you implement Privacy by Design? What changes do you need to make in your approach to privacy and data security? How do you deal with third party app developers?

Margaret P. (Peggy) Eisenhauer, Esq.
Privacy & Information Management Services / Atlanta, GA

Special issues for social media sites gathering or using location information

Shaalu Mehra, Esq.
Sheppard Mullin Richter & Hampton LLP / Palo Alto, CA

12:15 pm

Lunch (on your own)

1:30 pm

Advertising Issues in Social Media

Endorsement guidelines, behavioral advertising, applicability of CAN-SPAM Act to social media contests and sweepstakes: "Traditional" regulatory structure; compliance with platform rules;

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Christopher J.A. Curry, Esq., GC and Secretary
Gage Marketing Group, LLC / Minneapolis, MN

2:30 pm

Trademark Issues

Use of trademarks on your site; protecting your brand in social media

Michael Atkins, Esq.
Atkins Intellectual Property PLLC / Seattle, WA

3:15 pm


3:30 pm

Payments Issues Unique to Social Media.

Financial world regulations for payments, including micro payments, and virtual currency; dealing with unclaimed property; concerns about use of virtual currencies for money laundering; strategies for regulatory compliance

J. Dax Hansen, Esq.
Perkins Coie LLP / Seattle, WA

4:15 pm

User Generated Content: Practical Tips for Minimizing Liability for Third-Party Content on Your Site

New developments under the DMCA and Section 230 Communications Decency Act; recent fair use and content aggregation cases

Eric M. Stahl, Esq.
Davis Wright Tremaine LLP / Seattle, WA

5:00 pm

Adjourn Day 1


Friday, September 07, 2012

8:00 am

Continental Breakfast

8:30 am

Introduction and Overview

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Steve Tapia, Esq., Program Co-Chair, Senior Corporate Counsel
DirecTV Regional Sports Networks / Seattle, WA

8:45 am

Emerging Issues Arising from New Business Models for Aggregating and Selling Consumer Information: What Are the Implications for Social Media Companies

Legal issues in B2B deal making for consumer info: Platform vs. app developer vs. aggregator vs. consumer; anticipating potential points of conflict and tips for drafting terms and conditions effectively address them; issues arising from abandoned data

Hillery L. Nye, Esq.
Madrona Law Group PLLC / Seattle, WA

Practical tips for effective business processes (including selling the convenience benefits of giving up your privacy)

Robin Sheady, Esq., Associate General Counsel
Publicis Groupe / Seattle, WA

10:15 am


10:30 am

Practical Tips 1: Dealing With, or Better Yet Avoiding, Employment Law Issues

Risks and risk mitigation when employees use social media: Update on recent NLRB decisions on disciplining employees for social media content; wage and hour issues; using social media in the hiring process; drafting effective social media policies

Katheryn Bradley, Shareholder
Lane Powell PC / Seattle, WA

11:15 am

Practical Tips 2: Practical Tips for Dealing with Bad Actors on Your Site

Protecting your platform from spamming, phishing, impersonation, hacking, criminal activity, and other problematic behavior: Stories to keep you up at night and implications for writing terms of use policies

Holly K. Towle, Esq.
K&L Gates LLP / Seattle, WA

12:00 pm

Lunch (on your own)

1:15 pm

Practical Tips 4: Use of Social Media in Litigation

Social media content as evidence; use of social media in researching potential jurors and witnesses

Todd L. Nunn, Esq.
K&L Gates LLP / Seattle, WA

2:00 pm

Ethical Issues for Private Practitioners and Corporate Counsel in Using Social Media

Use of social media marketing by attorneys; pitfalls with endorsement and testimonials; pitfalls for in-house attorneys

Joshua M. King, Esq., VP and GC
Avvo, Inc. / Seattle, WA

3:00 pm

Evaluations and Adjourn



Regular tuition for this program is $1145 with a group rate of $860 each for two or more registrants from the same firm. For government employees, we offer a special rate of $765. For students and people in their job for less than a year, our rate is $572.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.


There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

Live credits: This program qualifies for 11.25 (incl. 1 ethics) WA CLE credits. Upon request, we will apply for, or help you apply for, CLE credits in other states and other types of credits.

Faculty Bios

Lisa T. Oratz, Program Co-Chair, of counsel, Perkins Coie LLP, counsels social media and traditional companies on Internet and new media issues, including content liability, privacy, intellectual property rights, site documents, social media policies, licensing, distribution and marketing.
Full bio and contact info for Lisa T. Oratz at Perkins Coie LLP

Steve Tapia is Senior Corporate Counsel at DirecTV Regional Sports Networks. He handles marketing, intellectual property and media law issues, as well as sports television rights negotiations. He has held key in-house positions at Microsoft Corporation, HBO and KCET-TV (Los Angeles).

Michael Atkins is founder of Atkins Intellectual Property, PLLC, and publishes the Seattle Trademark Lawyer blog. He teaches trademark law at the University of Washington School of Law and frequently speaks and writes about new developments in trademark law, including in the social media space. He is a Washington Super Lawyer.

Christopher J.A. Curry is General Counsel and Secretary to Gage Marketing Group, LLC, where he advises clients in advertising, intellectual property and technology. He also supervises Gage's corporate and regulatory affairs.

Margaret P. (Peggy) Eisenhauer is the Founder of Privacy & Information Management Services, and leader of the global privacy and information management practice. She has been identified as one of the Top 25 American Privacy Law Consultants by ComputerWorld. Her practice focuses on privacy, security and fair information practices.

J. Dax Hansen, partner, Perkins Coie LLP, and chair of the electronic financial services industry group, focuses on IT, payments and international business transactions, including mobile financial services and e-commerce, online business, software and technology licensing.
Full bio and contact info for J. Dax Hansen at Perkins Coie LLP

David M. Horn, Assistant Regional Director, Federal Trade Commission's Northwest Regional office, enforces federal consumer protection and antitrust laws. Before joining the FTC in 2005, he worked for the Washington State Attorney General's Office.

Joshua (Josh) M. King, Vice President of Business Development and GC of Avvo, Inc., is responsible for the company's business development, outreach to the legal community and legal affairs. Previously, he was Director, Business Development of Clearwire US LLC and Vice President, Corporate Development at AT&T Wireless.

Shaalu Mehra, Esq., partner, Sheppard Mullin Richter & Hampton LLC, chairs the firm's Technology Transactions Group. He is part of the Corporate and Emerging Growth/VC practices. He focuses on corporate and technology transactions, cross-border technology, sourcing transactions, intellectual property, licensing and venture finance.

Todd L. Nunn, partner, K&L Gates LLP, focuses on class action defense and electronic discovery, including defense of breach of contract and consumer protection class actions. He is Co-Editor and Author of State Class Actions: Practice and Procedure.
Full bio and contact info for Todd L. Nunn at K&L Gates LLP

Hillery L. Nye, principal, Madrona Law Group PLLC, represents institutional clients such as Microsoft, Viacom and T-Mobile, as well as tech startups such as AD:60 and She also appears on CNBC, Fox Business News and CNN.

Eric M. Stahl, partner, Davis Wright Tremaine LLP, represents news, entertainment, and communications companies in intellectual property, commercial and First Amendment matters. He was named one of the Best Lawyers in America.

Holly K. Towle, partner, K&L Gates LLP, focuses on technology, licensing, electronics in commerce, data privacy and security. She wrote "The Law of Electronic Commercial Transactions" and is listed among the top 25 Information Technology lawyers.
Full bio and contact info for Holly K. Towle at K&L Gates LLP