Law Seminars International Presents: An Advanced Two-Day Conference on Cutting Edge Issues in

Developing Applications for Mobile Devices
Legal, business and regulatory developments

(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)



February 13 & 14, 2012
San Francisco Marriott Union Square Hotel in San Francisco, CA

Who Should Order This Homestudy

Attorneys; business executives in the wireless, mobile device, applications development and venture capital industries; business consultants and governmental officials

Why You Should Order

Mobile applications have become significant revenue generators for organizations ranging from technology startups to established retail and manufacturing companies. With business models as diverse as free, freemium, download, subscription, and affiliate, these applications and their associated devices have dramatically broadened the mobile user base across the globe and introduced new ways for people to purchase goods, communicate with each other, and acquire information.

Yet with these newly expanded capabilities and worldwide reach, mobile applications have challenged laws and regulations written for a previous era, and created new tensions among competing business and advocacy groups.

This conference will provide a summary of the mobile applications market, identify many of the current challenges the market faces such as patent licensing, evolving technology standards, user privacy, and mobile payment systems.

Here are valuable updates and practical tips you will not want to miss!

~Program Co-Chairs: Thomas C. Bell, Esq. of Perkins Coie LLP and Scott Forbes, Ph.D., Esq. of Cryptography Research, Inc. (CRI)

What You Will Learn



Agenda

Monday, February 13, 2012

8:00 am

Registration and Continental Breakfast

 
8:30 am

Introduction and Overview

Thomas C. Bell, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Scott Forbes, Ph.D., Esq., Program Co-Chair, Director of Licensing
Cryptography Research, Inc. (CRI) / San Francisco, CA

 
8:45 am

Industry Update: Where are Mobile Devices Heading? What Application Trends are Driving the Market?

The move beyond games to enterprise apps; ownership and consolidation (Google & Motorola Mobility; HP and Autonomy) for carriers and manufacturers

Scott Forbes, Ph.D., Esq., Program Co-Chair, Director of Licensing
Cryptography Research, Inc. (CRI) / Sunnyvale, CA

 
9:15 am

Platforms: Update on Mobile Platforms and Their Business Models

How the business models differ for the leading application platform providers: Apple, Android, Microsoft, RIM; implications for app development

Riaz Karamali, Esq.
Sheppard Mullin Richter & Hampton LLP / Palo Alto, CA

 
10:00 am

Break: Coffee, Tea and Conversation

 
10:15 am

Content Licensing and Application Distribution

Trends in content licensing for Internet applications; implications of the shift from carriers controlling device based apps to app stores giving consumers more choice

Brian J. Pass, Esq.
Sheppard Mullin Richter & Hampton LLP / Los Angeles, CA

 
11:00 am

Mobile Applications and Their Business Models

Implications of next-generation commerce apps with rich in-app purchasing, promotional and reporting functionality that leverage rapid and iterative app store distribution models

Kristin Adams, Vice President of Operations
Coffee Table / San Francisco, CA

 
12:00 pm

Lunch (on your own)

 
1:15 pm

Federal Privacy Policy Initiatives for Mobile Applications

FTC authority under Section 5 of the FTC Act; FTC's privacy initiatives and law enforcement

Laura Berger, Esq., Senior Attorney
Federal Trade Commission / San Francisco, CA

 
1:45 pm

User Privacy: Piecing Together the Activity at the State, Federal and International Levels

Perspectives on state-level trends, pending legislation

Paul Glist, Esq.
Davis Wright Tremaine LLP / Washington, DC

Federal privacy legal issues; policy issues at the international level; reconciling U.S. and international standards for apps with a potential global presence

Nicole A. Ozer, Esq., Director, Technology and Civil Liberties Policy
ACLU of Northern California / San Francisco, CA

 
2:45 pm

Break: Soda, Tea and Conversation

 
3:00 pm

Privacy: Practical Tips for Ensuring Regulatory Compliance

Mobile Marketing Association guidelines; tips for setting up data collection practices to meet business objectives without running afoul of privacy regulations

Rita M. Herscovici
938 2nd St, #201 / Santa Monica, CA

 
3:45 pm

Litigation as a Private Sector Regulatory Mechanism for Enforcing User Privacy Requirements: What's Happening Now and in the Future?

In the absence of a specific federal regulatory scheme for mobile, what lessons can we learn from litigation? Class actions (e.g. suit against Apple and app makers for sharing personal data with advertisers without permission); criminal investigations

Timothy L. Alger, Esq.
Perkins Coie LLP / Palo Alto, CA

William M. Audet, Esq.
Audet & Partners, LLP / San Francisco, CA

 
5:00 pm

Adjourn Day One

 

Tuesday, February 14, 2012

8:00 am

Continental Breakfast

 
8:30 am

Introduction and Overview

Thomas C. Bell, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Scott Forbes, Ph.D., Esq., Program Co-Chair
Cryptography Research, Inc. (CRI) / Sunnyvale, CA

 
8:45 am

Mobile Payment Systems as a Growth Area

Overview of the options for mobile app developers

Scott Loftesness, Consultant and Partner
Glenbrook Partners LLC / Menlo Park, CA

 
9:30 am

Financial Services Regulatory Triggers

When does your business model trigger banking or other financial services regulation?

Anthony M. Balloon, Esq.
Alston & Bird LLP / Atlanta, GA

 
10:15 am

Break: Coffee, Tea and Conversation

 
10:30 am

Near Field Communications: Legal and Privacy Issues

NFC technology; NFC wallets; Trusted Service Manger (TSM) services

J. Dax Hansen, Esq.
Perkins Coie LLP / Seattle, WA

Christopher J. Bierbaum, Senior Manager
Sprint / Overland Park, KS

 
11:15 am

Case study: Update on the ISIS mobile wallet system

Paul Boyer, Esq., Director, Legal Affairs
T-Mobile USA, Inc. / Bellevue, WA

 
12:00 pm

Lunch (on your own)

 
1:15 pm

The Patent Thicket for Mobile Devices and Its Impact on the Competitive Landscape

Nortel patent portfolio sale and other recent transactions: How is the overall patent marketplace changing? Who is maneuvering in the mobile space, how does it influence the deals, and what are the trends?

Joe Chernesky, Vice President and General Manager, Global Licensing Sales
Intellectual Ventures / Mountain View, CA

 
2:00 pm

Putting the Pieces Together: What the Carrier Industry Would Like to See From App Developers

How front end technologies such as HTML5 and the cloud on the back end are going to change the app world as we know it

Michael F. Altschul, Esq., Senior Vice President and General Counsel
Cellular Telecommunications Industry Association / Washington, DC

 
2:45 pm

Break: Soda, Tea and Conversation

 
3:00 pm

Wrap-Up Workshop: Adding an App to Your Business Plan

Practical tips for ensuring that the app does what the business wants, and only those things; determining exactly what the app does for information collection, use and disposal; designing and implementing effective terms of use and consumer notices

John J. Heitmann, Esq.
Kelley Drye & Warren LLP / Washington, DC

Special issues for apps relying on advertising to generate revenues

Joseph J. Lewczak, Esq.
Davis & Gilbert LLP / New York, NY

 
4:00 pm

Evaluations and Adjourn

 


Cost

Regular tuition for this program is $1245 with a group rate of $935 each for two or more registrants from the same firm. For government employees, we offer a special rate of $830. For students and people in their job for less than a year, our rate is $622.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.

Cancellation

There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

Live credits: Law Seminars International is a State Bar of California approved MCLE provider. This program qualifies for 12.25 California MCLE; 12 WA CLE credits. Upon request, we will apply for, or help you apply for, CLE credits in other states and other types of credits.





Faculty Bios

Thomas C. Bell, Program Co-Chair, partner and Chair of the Internet Group at Perkins Coie LLP, focuses on the Internet, wireless and IT industries. His practice includes both commercial agreements and regulatory compliance counseling.
Full bio and contact info for Thomas C. Bell at Perkins Coie LLP

Scott Forbes, Ph.D., Program Co-Chair, Director of Licensing at Cryptography Research, Inc. (CRI), the leading semiconductor security R&D and licensing company and a division of Rambus, manages intellectual property and technology licensing related to advanced wireless technologies. Previously, he was Director of Wireless Programs for Via Licensing.

Kristin Adams is Vice President of Operations at Coffee Table, a mobile startup bringing catalog shopping to the iPad. Previously, she managed a consulting firm that provided finance, accounting and operational guidance to startups and high-growth companies in the software and e-commerce areas.

Timothy L. Alger, partner in the Litigation Group at Perkins Coie LLP, represents a variety of technology and media companies in intellectual property and free speech matters. Previously, he was Deputy General Counsel at Google, where he supervised the Litigation, Employment and Trademark groups.
Full bio and contact info for Timothy L. Alger at Perkins Coie LLP

Michael F. Altschul, Senior Vice President and General Counsel at the Cellular Telecommunications Industry Association (CTIA), is responsible for legal advocacy and helps develop public policy positions. Previously, he was with the Antitrust Division of the United States Department of Justice.

William M. Audet, founder of Audet & Partners, LLP, focuses his practice on litigation, including class and non-class action claims involving mass torts, product liability, antitrust and consumer class actions.
Full bio and contact info for William M. Audet at Audet & Partners, LLP

Anthony M. Balloon, partner in the Financial Services & Products Group at Alston & Bird LLP, concentrates on general corporate counseling in mergers, acquisitions, joint ventures and strategic alliances, with an emphasis on cross-border transactions. He is experienced in banking and finance, including merchant acquirers, card issuers and B2B payment companies.

Laura Berger, Senior Attorney in the Division of Privacy and Identity Protection at the Federal Trade Commission, enforces federal laws that protect the privacy and security of consumers' information including the impact of emerging technologies on consumer privacy. Recent law enforcement actions have included the settlement with Twitter and its proposed settlement with Facebook.

Paul Boyer, Director of Legal Affairs at T-Mobile USA, Inc., oversees commercial legal support for Product Development and Supply Chain Operations business units. Previously, he was Director of International Alliances at MCI.

Joe Chernesky, Vice President and General Manager of Global Licensing Sales at Intellectual Ventures, leads all outbound licensing activities and strategy. Previously, he was Co-Founder, President and Chief Operating Officer of IPotential, and was VP of Boeing Management Company, responsible for its IP policy, strategies and initiatives.

Paul Glist, partner and Co-Chair of the Communications, Media & Information Technology Practice at Davis Wright Tremaine LLP, focuses on cable television, communications, media, telecommunications, privacy and security, and information technology. He works with major cable companies and cable associations on legal, regulatory and strategic issues that have emerged as the industry has developed.
Full bio and contact info for Paul Glist at Davis Wright Tremaine LLP

J. Dax Hansen, partner at Perkins Coie LLP, focuses on IT, payments and international business transactions, including mobile financial services and m-commerce, online business, software and technology licensing, and Japanese business transactions.

John J. Heitmann, partner in Kelley Drye & Warren LLP's Telecommunications and Privacy and Information Security Practice Groups, advises broadband and Internet service providers on communications law, privacy and data security issues.

Riaz Karamali, partner at Sheppard Mullin Richter & Hampton LLP, is experienced in corporate law, venture finance, mergers and acquisitions, and technology transactions. He has been outside General Counsel to many privately held companies in industries, including Internet and social gaming.
Full bio and contact info for Riaz Karamali at Sheppard Mullin Richter & Hampton LLP

Joseph J. Lewczak, partner in the Advertising, Marketing & Promotions, Entertainment, Media & Publishing and Intellectual Property Practice Groups at Davis & Gilbert LLP, represents multinational, national and local advertising agencies, promotions agencies, advertisers, direct marketers, and telemarketers in connection with all aspects of advertising, promotions, marketing, direct marketing and telemarketing.

Scott Loftesness, consultant and Partner in Charge of the Payment's Jobs Board at Glenbrook Partners LLC, focuses on payments innovation, mobile payments and social media/Web 2.0 in banking and financial services. Previously, he was Group Executive VP at First Data Merchant Services and also at Visa International.

Nicole A. Ozer, Technology and Civil Liberties Policy Director at the ACLU of Northern California, spearheads the online privacy campaign, Demand Your dotRights (www.dotrights.org). Previously, she was an intellectual property attorney at Morrison & Foerster.

Brian J. Pass, partner in the Entertainment, Media & Technology Group of Sheppard Mullin Richter & Hampton LLP, focuses on Internet and new media licensing, development and marketing; online advertising; video gaming; the licensing of computer software and hardware; IT and business process outsourcing; and interactive television and e-commerce.
Full bio and contact info for Brian J. Pass at Sheppard Mullin Richter & Hampton LLP