Law Seminars International Presents: Call from Anywhere for a One-Hour Expert Analysis by Phone on

ICANN's New Generic Top-Level Domain (gTLD) Program
Should your company apply?

March 16, 2012
Call in from Anywhere!
TeleBriefing starts at 10-11 am Pacific / 1-2 pm Eastern

Who Should Call In

Attorneys and executives involved in managing domain name ownership, e-commerce, and trademark protection.

Why You Should Call In

The window is closing on the first round of applications for the Internet Corporation for Assigned Names and Numbers' (ICANN) new program to dramatically expand the number of generic top-level domain names (gTLDs). This controversial program has the potential to add countless new names to the twenty-one (21) currently available top-level domains (like .COM and .NET) by permitting companies to apply to serve as registries for a virtually unlimited list of new gTLDs (such as .BOOKS, .BERLIN or .BRAND). Initial filings must be made by March 29, 2012.

In view of this unprecedented expansion of Internet real estate, brand owners will need to create an effective strategy for staking out their territory while anticipating competitor strategies. If your company or client is considering applying for a new gTLD, you won't want to miss this one-hour TeleBriefing, featuring chief in-house trademark counsel from Turner Broadcasting, the President of the Coalition Against Domain Name Abuse (CADNA), and a representative from the National Association of Boards of Pharmacy (and applicant for the new community gTLD .pharmacy). This distinguished panel will address the launch of the new gTLDs, recent activity at the policy level, the nuts and bolts of the application process, and key strategic considerations going forward.

Join us for an engaging discussion offering practical guidance for brand owners on how to proceed in this vastly changed Internet landscape.

What You Will Learn

What Attendees Have Said About Similar Programs


Friday, March 16, 2012

10:00 am

ICANN's New Generic Top-Level Domain (gTLD) Program

Introduction & Overview

Erin S. Hennessy, Esq., Moderator, Partner
Bracewell & Giuliani LLP / Seattle, WA

Registration strategies and implications for businesses

Rick McMurtry, Esq., Assistant General Counsel
Turner Broadcasting System, Inc. / Atlanta, GA

Josh Bourne, Managing Partner & President
FairWinds Partners & The Coalition Against Domain Name Abuse / Washington, DC

Gertrude Levine, MA, Policy and Communications Project Manager
National Association of Boards of Pharmacy / Mount Prospect, IL

11:00 am

Q & A (for up to 30 minutes)



$125 to dial in

$175 to dial in and receive continuing education credit

$50 for each additional person on the line who wishes to receive credit

Financial aid is available to those who qualify. Contact our office for more information.

Cancellation & Substitution

You may substitute another person at any time. If you are unable to join the call, you can download the audio and materials later or we'll send you an audio CD and written materials for an additional $10.

Continuing Education Credits

We will apply for CLE credits in the following states: AK, AL, AZ, AR, BC, CA, GA, IL, IN, KS, LA, ME, MN, MO, MS, NC, ND, NE, NM, NV, NY (experienced attorneys only), OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV, and WY

You can self-apply for credits in: CO, FL, HI, ID, MT, NJ, and OK.

CLE credits currently are not available in: DE or OH.

If you need other types of credits, please call us at (206) 567-4490.

Call In Info

The dial-in number and a link to the materials will be emailed to you the day before the TeleBriefing. All orders are processed within one business day of receipt.

If You Cannot Attend

You may download the entire audio and materials for $125 or obtain an audio CD and printed materials for an additional $10. Both options include the written materials. Downloads are available within 48 hours after the TeleBriefing or from the date we receive payment. We will ship a CD order via UPS ground within two weeks after the TeleBriefing or from the date we receive payment.
Order Homestudy

Our Distinguished Panel

Erin S. Hennessy is an intellectual property partner in Bracewell & Giuliani's Seattle office. Her practice focuses on trademark law with an emphasis on the media and telecommunications industries. During her career, Ms. Hennessy has handled worldwide trademark matters including trademark counseling, clearance, registration, protection and enforcement; domain name and internet issues; litigation, licensing and transactional work. She is the former Assistant General Counsel and Chief Trademark Counsel for Time Warner Inc.

Josh Bourne is President of the Coalition Against Domain Names Abuse (CADNA), a not-for-profit corporation dedicated to building awareness about and advocating action to stop illegal and unethical infringement of brands/trademarks online. He is also Managing Partner of FairWinds, a domain name strategy consultancy based in Washington, D.C. Mr. Bourne is a frequent speaker at industry events, providing perspective on the domain name system, digital marketing and brand protection strategies. He also regularly appears in press outlets such as The New York Times, The Wall Street Journal, The International Herald Tribute, Forbes and Advertising Age.

Gertrude "Gg" Levine, MA, is Policy and Communications Project Manager at NABP. She oversees the Association's Internet Drug Outlet Identification program, which includes developing policies and procedures for the research, documentation, and reporting of Web sites selling prescription medications. Additionally, she prepares comprehensive reports to inform state and federal regulators and other stakeholders of recent findings. Her other projects include public outreach and educational initiatives focusing on the dangers of purchasing medications from unknown sources online, and research in regulatory issues to inform program innovation and policy-making efforts. The NABP is applying for the new community gTLD .pharmacy.

Rick McMurtry is Assistant General Counsel with Turner Broadcasting System, Inc. At Turner, Mr. McMurtry manages the domain names, advertising, trademark and online compliance and enforcement legal matters for brands including CNN, Cartoon Network, TCM Turner Classic Movies, and many others. He has published a number of articles and spoken at many conferences regarding the management of intellectual property assets. His experience includes many facets of intellectual property law, including trademarks, copyrights, rights of publicity, advertising, and privacy issues.