Law Seminars International Presents: Call from Anywhere for a One-Hour Expert Analysis by Phone on

Enhanced FTC Enforcement of Health-Related Claims in Advertising
Practical implications for industry

January 19, 2012
Call in from Anywhere!
TeleBriefing starts at 12:00 pm Pacific / 3:00 pm Eastern

Who Should Call In

Attorneys, industry executives, and regulatory specialists.

Why You Should Call In

The Federal Trade Commission (FTC) continues to pursue aggressive enforcement against manufacturers and distributors who make health related claims for their products which do not meet the FTC guidelines. In addition, the National Adverting Division (NAD) of the Better Business Bureau routinely receives referrals from competitors related to claims of unsupported health claims. Given the competitive nature of the marketplace and the need to differentiate a product in a crowded marketplace, manufacturers, distributors, and advertisers should be well informed concerning the limits of health claims and the need for proper substantiation.

In this one-hour TeleBriefing, our distinguished panel, featuring attorneys from the FTC and the NAD, as well as an eminent attorney in private practice, will discuss best practices for businesses making health claims in advertising.

What You Will Learn

What Attendees Have Said About Similar Programs


Thursday, January 19, 2012

12:00 pm

Enhanced FTC Enforcement of Health-Related Claims in Advertising

Introduction & Overview; Private Practitioner's Perspective

Frederick R. Ball, Esq., Moderator, Partner
Duane Morris LLP / Chicago, IL

NAD Perspective

Kathleen Dunnigan, Esq., Senior Staff Attorney
Council of Better Business Bureaus / Arlington, VA

FTC Perspective

Mary Engle, Esq., Director, Division of Advertising Practices
Federal Trade Commission / Washington, DC

1:00 pm

Q & A (for up to 30 minutes)



$125 to dial in

$175 to dial in and receive continuing education credit

$50 for each additional person on the line who wishes to receive credit

Financial aid is available to those who qualify. Contact our office for more information.

Cancellation & Substitution

You may substitute another person at any time. If you are unable to join the call, you can download the audio and materials later or we'll send you an audio CD and written materials for an additional $10.

Continuing Education Credits

This TeleBriefing qualifies for 1.0 Washington CLE credit. For CLE credits in other states:

We will apply for credits in the following states: AK, AL, AZ, AR, BC, CA, GA, IL, IN, KS, LA, ME, MN, MO, MS, NC, ND, NE, NM, NV, NY, OR, PA, RI, SC, TN, TX, UT, VA, VT, WI, WV, and WY

You can self-apply for credits in: CO, FL, HI, ID, MT, NJ, and OK.

CLE credits currently are not available in: DE or OH.

If you need other types of credits, please call us at (206) 567-4490.

Call In Info

The dial-in number and a link to the materials will be emailed to you the day before the TeleBriefing. All orders are processed within one business day of receipt.

If You Cannot Attend

You may download the entire audio and materials for $125 or obtain an audio CD and printed materials for an additional $10. Both options include the written materials. Downloads are available within 48 hours after the TeleBriefing or from the date we receive payment. We will ship a CD order via UPS ground within two weeks after the TeleBriefing or from the date we receive payment.
Order Homestudy

Our Distinguished Panel

Frederick (Rick) R. Ball is partner and vice-chair of the White-Collar Criminal Defense division of Duane Morris LLP's Trial Practice Group. Mr. Ball focuses his practice on assisting companies or individuals when they are adverse to state or federal governments, including administrative, civil and criminal matters, with the FDA, FTC, DEA, CMS, OIG and other federal and state regulatory agencies. Mr. Ball helps generic pharmaceutical companies, biologics manufacturers, food companies (including supplement manufacturers), pharmacies, long term care providers, and other health care providers navigate the complex challenges faced by state and federal regulation of their industries including complying with current Good Manufacturing Practices, price reporting (AMP, AWP, ASP, etc.), the Foreign Corrupt Practices Act, False Claims Act, and Anti-Kickback Statute, as well as meeting labeling and advertising requirements.

Kathleen Dunnigan is a Senior Attorney at the National Advertising Division of the Better Business Bureau. Prior to joining NAD she has worked for the Legal Aid Society's Juvenile Rights Division defending children in both child welfare and juvenile delinquent proceedings. She was also a staff attorney at the Center for Appellate Litigation representing indigent defendants and a public policy advocate at the Center for HIV Law and Policy. For many years, Ms. Dunnigan litigated employment discrimination and civil rights claims representing only employees. She has been involved in many New Jersey employment cases on behalf of workers before the New Jersey Supreme Court, New Jersey Appellate Division and at the trial level.

Mary Engle is Associate Director for Advertising Practices Division at the Federal Trade Commission Division. The division is responsible for regulating national advertising matters, including claims about food, over-the-counter drugs, dietary supplements, alcohol, tobacco, and Internet services. The division also enforces the COPPA Rule. Ms. Engle joined the FTC as a staff attorney in 1990. She has held a number of management positions in the FTCs Bureau of Consumer Protection and served as an advisor to an FTC commissioner.