Law Seminars International Presents: The Third Annual Comprehensive Conference On

Social Media Law
Legal and liability issues, new regulatory initiatives and business models

(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)

September 8 & 9, 2011
Renaissance Seattle Hotel in Seattle, WA

Who Should Order This Homestudy

Attorneys, business executives, and technical professionals involved with designing and implementing social media programs for businesses and other organizations

Why You Should Order

We live in a world tied together and moved by social media. Facebook, Twitter, LinkedIn and other social media not only occupy our idle time at work and home, they change the world. While some still view the social media phenomenon as an idle pursuit or passing fad, the reality is social media has been the means that triggered and fueled recent significant events. The largest IPOs in history, the Spring Arab revolutions, the capture of looters and rioters in Vancouver, the demise of countless elected officials because of their indiscretions captured in social media, and rescue messages from the trapped and flooded are but a few examples of the centrality of social media in our world. As a result, the legal issues affecting social media companies and users are central to almost every lawyer's practice.

This conference will take a 360-degree look at the legal issues currently at play or evolving out of the social media business model. We will examine how social media is creating new business opportunities and being used to solve crimes, as well as explore issues relating to current regulatory trends, content liability, privacy, employment law, location-based applications and policing user misconduct.

This informative program is valuable to the experienced practitioner as well as those new to the social media phenomenon.

~ Lisa T. Oratz, Esq. and Steven P. Tapia, Esq., Program Co-Chairs

What You Will Learn


Thursday, September 08, 2011

8:00 am

Registration and Continental Breakfast

8:30 am

Introduction and Overview

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Steve Tapia, Esq., Program Co-Chair, Senior Corporate Counsel
DirecTV Regional Sports Networks / Seattle, WA

8:45 am

What Lawyers Will Have to Start Thinking About

Issues arising from users sharing content in mobile spaces and apps; transferring data for location-based services; new apps that users can combine on the fly; new relationships management apps with their own privacy and use policies

Steve Tapia, Esq., Program Co-Chair, Senior Corporate Counsel
DirecTV Regional Sports Networks / Seattle, WA

9:30 am

Behavioral Advertising and Targeting in Social Media

Working through the privacy concerns; avoiding pitfalls in dealing with analytics providers

Alan L. Friel, Esq.
Wildman, Harrold, Allen & Dixon LLP / Beverly Hills, CA

10:15 am

Break: Coffee, Tea and Conversation

10:30 am

Hot Button Issue #1: The Changing Privacy Landscape

FTC Update: Staff report on privacy and the conceptual shift from "Notice and Choice" to "Privacy by Design" (including what the FTC means when it uses the term); Do Not Track initiatives; COPPA review update

Julie K. Mayer, Esq., Consumer Protection Attorney, NW Regional Office
Federal Trade Commission / Seattle, WA

Tips for practitioners: What changes do you need to make in your approach to privacy in data security? How do you deal with third party app developers?

Margaret P. (Peggy) Eisenhauer, Esq., Founder
Privacy & Information Management Services / Atlanta, GA

12:00 pm

Lunch (on your own)

1:15 pm

Privacy Litigation and Strategies

Lessons from recent cases; bringing and defending privacy claims

Michael O'Neil, Esq.
DLA Piper LLP (US) / Chicago, IL

2:00 pm

Hot Button Issue #2: Location, Location, Location

Technical, business and legal perspectives on launching a successful new location-based application

Chris DeVore, Executive Chairman
Mobilmeme, Inc. / Seattle, WA

Riaz Karamali, Esq.
Sheppard Mullin Richter & Hampton LLP / Menlo Park, CA

3:15 pm

Break: Soda, Tea and Conversation

3:30 pm

Hot Button Issue #3: Content Liability

Practical tips for minimizing liability for third party content on your site; DMCA and Section 230 update; liability for content aggregation and the debate over fair use (Righthaven cases)

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

4:15 pm

Practical Tips for Dealing with Bad Actors on Your Site

Protecting your platform from spamming, phishing, impersonation, hacking, criminal activity, and other problematic behavior: Implications for writing terms of use policies

Holly K. Towle, Esq.
K&L Gates LLP / Seattle, WA

5:00 pm

Friday, September 09, 2011

8:00 am

Continental Breakfast

8:30 am

Introduction and Overview

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Steve Tapia, Esq., Senior Corporate Counsel
DirecTV Regional Sports Networks / Seattle, WA

8:45 am

Employment Law and Social Media

Risks and risk mitigation when employees use social media; disciplining employees for social media content; wage and hour issues; using social media in the hiring process; drafting effective social media policies

Linda D. Walton, Esq.
Perkins Coie LLP / Seattle, WA

9:30 am

Protecting Your Brand in Social Media

Trademark management in social media: Branding strategies for social media activities; policing use of your trademarks on other sites and the most effective remedies

Andrew P. VanArsdel, Esq., Senior Attorney
Microsoft Corporation / Redmond, WA

10:15 am

Break: Coffee, Tea and Conversation

10:30 am

The Next New Hot Button Issue: Site Operator Responsibilities Arising From Use of Social Media as a Tool for Solving Street and Other Traditional Crimes

How law enforcement has moved beyond looking for criminal behavior on social media sites to using social media as a tool for tracking down conventional criminals; site operator responsibilities for preserving evidence

Sean P. O'Donnell, Esq., Senior Deputy Prosecuting Attorney
King County Prosecuting Attorney's Office / Seattle, WA

Obligations to avoid spoilation of evidence and the implications for data retention policies; user rights and preparing your staff to respond appropriately when the subpoena arrives

Todd L. Nunn, Esq.
K&L Gates LLP / Seattle, WA

12:00 pm

Lunch (on your own)

1:15 pm

Practice Tips: Launching and Operating Internationally

Why you don't want to just cover your eyes and hope it goes well; key differences in U.S. and foreign laws; where you need to get business licenses

Graham Smith, Esq.
Bird & Bird LLP / London, UK

2:00 pm

The Personal Hot Button for Attorneys: Ethical Issues for Private Practitioners and Corporate Counsel in Using Social Media

Use of social media marketing by attorneys; pitfalls with endorsement and testimonials; pitfalls for in-house attorneys

Joshua M. (Josh) King, Esq., Vice President and General Counsel
Avvo, Inc. / Seattle, WA

3:00 pm

Evalutions and Adjourn



Regular tuition for this program is $1245 with a group rate of $1095 each for two or more registrants from the same firm. For government employees, we offer a special rate of $945. For students and people in their job for less than a year, our rate is $622.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.


There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

Live credits: This program qualifies for 11.25 WA CLE (including 1 ethics); 11.75 CA MCLE (including 1 ethics); 10.5 GA CLE (includes 1 ethics); 10.5 ID CLE credits. Upon request, we will apply for, or help you apply for, CLE credits in other states and other types of credits.

Faculty Bios

Lisa T. Oratz, Program Co-Chair, of counsel, Perkins Coie LLP, focuses on technology, intellectual property and entertainment law. She counsels social media and traditional companies on Internet and new media issues, including content liability, privacy, intellectual property rights, site documents, social media policies, licensing, distribution and marketing and advises social media companies on a wide variety of issues, as well as helping traditional companies navigate the social media legal maze.
Full bio and contact info for Lisa T. Oratz at Perkins Coie LLP

Steve Tapia is Senior Corporate Counsel at DirectTV Regional Sports Networks. Until recently he was a Senior Attorney in Microsoft's Law and Corporate Affairs department working on copyright issues and open source licensing strategies and policies. He is experienced in entertainment, media and intellectual property law.

Riaz Karamali, partner, Sheppard Mullin Richter & Hampton LLP, has extensive experience in corporate law, venture finance, mergers and acquisitions and technology transactions. He has been an outside general counsel to many privately held companies in a wide range of industries, including Internet and social gaming.

Chris DeVore is Executive Chairman of Mobilmeme, Inc., which operates AppStoreHQ and iPhoneDevSDK. He is also General Partner and Co-Founder of Founders Co-op, a seed-stage investment fund.

Margaret P. (Peggy) Eisenhauer is the Founder of Privacy & Information Management Services, and leader of the global privacy and information management practice. She was identified as one of the Top 25 American Privacy Law Consultants by ComputerWorld in 2006, 2007 and 2008. Her practice focuses on privacy, security and fair information practices.

Alan L. Friel, partner, Intellectual Property Department, Wildman, Harrold, Allen & Dixon LLP, focuses on new media and e-commerce transactions, intellectual property, regulatory compliance, financing, licensing, distribution, acquisitions, joint ventures and strategic alliances for clients in advertising, media and technology industries.

Joshua M. (Josh) King, Vice President of Business Development and GC of Avvo, Inc., is responsible for the company's business development, outreach to the legal community and legal affairs. He has been Director of Business Development of Clearwire US LLC and Vice President of Corporate Development at AT&T Wireless.

Julie K. Mayer, Consumer Protection Attorney with the Federal Trade Commission's Northwest Regional Office, works on consumer privacy, credit and civil fraud matters.

Todd L. Nunn, partner, K&L Gates LLP, represents corporate and governmental clients in complex litigation with an emphasis on electronic discovery, class action defense and insurance coverage. As a member of the firm's E-Discovery Analysis and Technology group, he has advised corporations and governmental entities on document production projects.
Full bio and contact info for Todd L. Nunn at K&L Gates LLP

Sean P. O'Donnell is a Senior Deputy Prosecuting Attorney at King County Prosecuting Attorney's Office.

Michael O'Neil, partner, DLA Piper LLP (US), chairs the firm's Privacy Litigation Group and is Vice Chair of the Chicago Litigation Practice Group. He concentrates on defending Fair Credit Reporting Act claims and state and federal privacy laws.

Graham Smith, partner at Bird & Bird LLP in London, focuses on advisory and contentious work in the Internet, IT, intellectual property and sports fields. He also advises e-commerce actors on liability, including copyright, defamation and cross-border issues.

Holly K. Towle, partner, K&L Gates LLP, focuses on technology, licensing, electronics in commerce, data privacy and security. She wrote "The Law of Electronic Commercial Transactions" and is listed among the top 25 Information Technology lawyers.
Full bio and contact info for Holly K. Towle at K&L Gates LLP

Andrew P. VanArsdel, Senior Attorney at Microsoft Corporation, has practiced in the company's Trademark and Copyright Group since 1995 and has supported all of Microsoft's various businesses over that time. He currently supports Microsoft's Windows Phone, Server/Tools, and Office & Business Solutions divisions for trademark issues globally.

Linda D. Walton, partner at Perkins Coie LLP and member of the firm's Labor and Employment Law National Practice Group, counsels private sector employers on emerging employment law issues related to employee use of social media. She also teaches Employment Discrimination Law as Adjunct Professor at Seattle University School of Law.
Full bio and contact info for Linda D. Walton at Perkins Coie LLP