Law Seminars International Presents: An Advanced One-Day Seminar on

Social Media Law
New issues arising from fast-growing business models

(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)

March 2, 2011
Seaport Boston Hotel in Boston, MA

Who Should Order This Homestudy

Attorneys, business executives, and technical professionals involved with designing and implementing social media programs for businesses and other organizations

Why You Should Order

Everyone now has the power to speak to millions. From Fortune 500 Companies to the mom and pop shop down the street, companies use social media to interact with their customers to increase their brand profile. Moreover, social media has also replaced the water cooler for employees to network, socialize and recruit new colleagues.

This hive of activity reaches into every aspect of the law, from copyright and trademarks to privacy, from employment law to FTC regulations. This cutting edge seminar will explore the evolution of digital social interaction and the unique legal issues that are evolving alongside each new social media trend.

In this program, we will take an inward and an outward looking approach. The inward approach will focus on what you need to do to minimize the risks from your own employees and others when they engage in social media as part of their own lives, and as part of their jobs. The presentation will include specific policies you need to have in place to make sure you are engaging in the best practices available, and understand the risks and the opportunities. The outward approach will address what you need to know to make sure your intentional, or even unintentional, social media marketing efforts comply with the existing regulatory frameworks, while protecting you against harm from your competitors.

Whether you are still trying to figure out what it means to tweet and have no idea of the existing landmines, or you have 1 million Facebook friends, this informative program is sure to offer something for you.

~Jeffrey P. Hermes, Esq. and Edward J. Naughton, Esq., Program Co-Chairs

What You Will Learn


Wednesday, March 02, 2011

8:00 am

Registration and Continental Breakfast

8:30 am

Introduction and Overview

Jeffrey P. Hermes, Esq., Program Co-Chair
Hermes, Netburn, O'Connor & Spearing, P.C. / Boston, MA

Edward J. Naughton, Esq., Program Co-Chair
Brown Rudnick LLP / Boston, MA

8:45 am

Piecing Together the Interlocking and Overlapping Regulatory Regimes for Corporate Use of Social Media: Who Regulates What? What are the Enforcement Priorities?

Privacy and data security rules

Diane Lawton, Esq., General Counsel
Massachusetts Office of Consumer Affairs and Business Regulation / Boston, MA

Regulatory and self-regulatory programs for social media advertising; CARU, NAI, IAB, and WOMMA guildelines; Clear Ad Notice principles; traps for the unwary

Peter J. Caruso, II, Esq.
Prince Lobel Glovsky & Tye LLP / Boston, MA

10:15 am


10:30 am

Avoiding Liability for User-Generated Content on Your Site: Current Exposure and Risk Minimization Strategies

First amendment issues; DMCA Safe Harbor and Section 230 immunity; liability for employee and contractor content on third party social media sites; dealing with adult content; responding to take-down requests

Jeffrey P. Hermes, Esq., Program Co-Chair
Hermes, Netburn, O'Connor & Spearing, P.C. / Boston, MA

Avoiding site operator liability for user misconduct: Insights for effectively addressing spamming, phishing, impersonation, hacking, criminal activity, and other bad behavior; protecting minors; how site terms can be used to bolster enforcement efforts

Maximillian J. Bodoin, Esq.
Holland & Knight LLP / Boston, MA

12:00 pm

Lunch (on your own)

1:15 pm

Employment Law Issues in Social Media: Use of Social Media for Current and Prospective Employees and Employers

What are the risks when your employees use social media and how do you mitigate those risks? Can you fire employees for what they Tweet? Dealing with wage and hour issues; using social media in the hiring process; drafting effective social media policies

Christopher W. Sanzone, Esq.
Sanzone & McCarthy / Wellesley, MA

2:00 pm

Views from the Trenches on Developing Effective Corporate Social Media Policies

Piecing the regulatory requirements, lessons from recent cases, and the business objectives; what do you need on your checklist?

Elizabeth A. Ritvo, Esq., Moderator
Brown Rudnick LLP / Boston, MA

David Barbato, President
Talent Retriever LLC / Andover, MA

Michael Durwin, Creative and Social Media Consultant
Boston, MA

3:15 pm


3:30 pm

Protecting Against, and Responding to, Adverse Content on Other Social Media Sites

Monitoring programs: How to effectively monitor your trademarks and other brand elements on other social media sites; proactive steps such as securing usernames and Twitter handles for your brands; effective responses

Edward J. Naughton, Esq., Program Co-Chair
Brown Rudnick LLP / Boston, MA

5:00 pm

Evaluations and Adjourn



Regular tuition for in person or webcast attendance for this program is $895 with a group rate of $795 each for two or more registrants from the same firm. For government employees, we offer a special rate of $695. For students and people in their job for less than a year, our rate is $447.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.


There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

This program qualifies for 6.5 NH CLE and 7.5 RI CLE credits. Upon request, we will apply for CLE credits in other states and other types of credits.

Faculty Bios

Jeffrey P. Hermes, Program Co-Chair, of counsel at Hermes, Netburn, O'Connor & Spearing, P.C., focuses on advising media and corporate clients on various issues relating to content liability, media law, and Internet law. He represents Internet, broadcast and print media clients in First Amendment, intellectual property, and other media-related matters in state and federal court.

Edward J. Naughton, Program Co-Chair, partner at Brown Rudnick LLP, focuses on the litigation of patent, copyright, trademark, trade secret, licensing, false advertising, unfair competition, and other technology disputes in state and federal courts and before arbitration panels.

David Barbato, President at Talent Retriever LLC, a Strategic Recruitment firm, focuses on client delivery, strategy and marketing.

Peter J. Caruso, II, partner at Prince Lobel Glovsky & Tye LLP, focuses on the representation of traditional and online media entities, advertising agencies, and marketing organizations in development, structure, compliance, production, and advertising and promotional package execution. He leads the firm's Advertising and Promotions industry group.
Full bio and contact info for Peter J. Caruso II at Prince Lobel Glovsky & Tye LLP

Michael Durwin is a freelance creative and social media consultant. In his social media and web marketing work he has helped clients such as NBC, Suffolk University, Microsoft, Decathlon Sports, Liberty Mutual, Comcast and many others, navigate the murky waters of social media while creating engaging, elegant and goal reaching creative.

Elizabeth A. Ritvo, Moderator, partner at Brown Rudnick LLP, focuses on complex commercial litigation and regularly counsels and represents newspapers, television stations, publishers and other media in libel, invasion of privacy, access, First Amendment and copyright matters.

Christopher W. Sanzone, founding partner at Sanzone & McCarthy, focuses on labor and employment law.

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