Law Seminars International Presents: The Sixth Annual Two-Day Conference on

Gamer Technology Law
New opportunities, new regulation

(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)

March 31 & April 1, 2011
Renaissance Los Angeles Hotel in Los Angeles, CA

Who Should Order This Homestudy

Attorneys and business executives involved in the interactive entertainment industry

Why You Should Order

Over its history, the interactive space has grown and evolved in parallel with the introduction and growth of new technologies and business models. 2010 was no different. Products designed to be easily accessible and reach a broad consumer base saw strong commercial success. The year also saw an ever-increasing focus on all things digital: digital distribution, digital content updates and games played through social networks and on mobile devices. Such growth and evolution includes new business models and legal challenges.

This conference will feature leading attorneys and business executives who will discuss a number of related topics, including a special key-note from the Chairman of the Entertainment Software Association and a discussion of the United States Supreme Court's recent review of California's proposed Violent Video Game law, as well as cutting edge issues related to patent claims and other litigation relevant to the industry, the growth of social networks and cloud computing as gaming platforms, investor insights about the video game industry, and the marketing strategy for a major blockbuster title. Be sure to sign up now for this important update.

~ Seth J. Steinberg, Esq. and Russell G. Weiss, Esq., Program Co-Chairs

What You Will Learn


Thursday, March 31, 2011

8:00 am

Registration and Continental Breakfast

8:30 am

Introduction and Overview

Seth J. Steinberg, Esq., Program Co-Chair
Digital Arts Law / San Francisco, CA

Russell G. Weiss, Esq., Program Co-Chair
Morrison & Foerster LLP / Los Angeles, CA

8:45 am

Next Generation Systems

Peripherals to Xbox and PS3: The new Nintendo system; consoles meet cloud services

Seth J. Steinberg, Esq., Moderator, Program Co-Chair
Digital Arts Law / San Francisco, CA

Heidi Holman, Esq., Senior Attorney, Interactive Entertainment
Microsoft Corporation / Redmond, WA

Eve Saltman, Esq., Vice President of Legal
OnLive, Inc. / Palo Alto, CA

Daniel Figueroa, Esq., Director of Legal & Business Affairs
Sony Computer Entertainment of America Inc. / San Diego, CA

Debra Baker, Esq., Senior Vice President, Business Operations
Warner Brothers Interactive Entertainment / Burbank, CA

10:15 am

Break: Coffee, Tea and Conversation

10:30 am

Special Address: Video Game Industry Growth

New opportunities meet new regulations

Michael D. Gallagher, Esq., President and CEO
Entertainment Software Association / Washington, DC

11:00 am

U.S. Supreme Court's Review of California's Violent Video Games Law (Schwarzenegger v. Entertainment Merchants Association (EMA))

What is its impact?

Katherine A. Fallow, Esq.
Jenner & Block LLP / Washington, DC

George L. Rose, Esq., Executive Vice President, Chief Public Policy Officer
Activision Blizzard / Santa Monica, CA

12:00 pm

Lunch (on your own)

1:15 pm

Social Networking and Mobile Apps

New trends and impacts on traditional gaming

Russell G. Weiss, Esq., Moderator, Program Co-Chair
Morrison & Foerster LLP / Los Angeles, CA

Jennifer Lam, Esq.
Zynga, Inc. / San Francisco, CA

Shawn Foust, Vice President of Business Development, General Counsel
Hot Shot Media Pty Ltd / San Mateo, CA

2:45 pm

Break: Soda, Tea and Conversation

3:00 pm

Litigation Updates

Leading copyright and trademark-related cases

Carole F. Barrett, Esq., Director
Howard, Rice, Nemerovski, Canady, Falk & Rabkin, P.C. / San Francisco, CA

Top 10 for other IP litigation: Leading cases from the past year or so including MGA vs Mattel and Viacom vs Google

William Sloan Coats, Esq.
Kaye Scholer LLP / Palo Alto, CA

4:15 pm

Labor/Employment Update: Developments In Misappropriation Cases

Trade secrets and the Activision case

Eric A. Tate, Esq.
Morrison & Foerster LLP / San Francisco, CA

5:00 pm



Friday, April 01, 2011

8:00 am

Continental Breakfast

8:30 am

Introduction and Overview

8:45 am

Dealing with Patent Trolls and the Growing Importance of ITC Litigation

What do these trends mean for the gaming industry and where are they going?

Seth J. Steinberg, Esq., Program Co-Chair
Digital Arts Law / San Francisco, CA

I. Neel Chatterjee, Esq.
Orrick, Herrington & Sutcliffe LLP / Menlo Park, CA

Mehran Arjomand, Esq.
Morrison & Foerster LLP / Los Angeles, CA

Richard A. Medway, Esq., Director, Litigation
Nintendo of America, Inc. / Redmond, WA

Michael Edelman, Esq., Director of Litigation
Sony Computer Entertainment America LLC / Foster City, CA

10:30 am

Break: Coffee, Tea and Conversation

10:45 am

Sales and Marketing: Case Studies of Blockbusters

Sharon Scott Zezima, Esq, Vice President, Legal Affairs
Electronic Arts Inc. / Redwood City, CA

Patricia Masai, Director, Interactive Games
Mattel, Inc. / El Segundo, CA

12:00 pm

Lunch (on your own)

1:15 pm

Digital Distribution Update

How much progress has been made in the past year? What impact will trends in digital distribution have on the gaming industry?

Anthony Jacobson, Vice President Business Development
Atari Interactive / Los Angeles, CA

Marc Jackson, Founder & CEO
Seahorn Capital Group / Malibu, CA

2:00 pm

Ongoing Operational Vigilence: Privacy, Online Safety and Dealing with Thieves

Mitigating security policy issues in interactive entertainment

Aaron E. Kornblum, Esq, Director of Security Policy
Microsoft Corporation / Redmond, WA

2:45 pm

Break: Soda, Tea and Conversation

3:00 pm

Operational Vigilance (cont.): Monitoring for and Dealing with Infringement

Developing an effective rapid response strategy; tips for obtaining injunctions more quickly

Robert W. Payne, Esq.
LaRiviere, Grubman & Payne, LLP / Monteray, CA

3:30 pm

Ethical Issues for Outside and In-House Lawyers

Representing the company without alienating your business contact or compromising the business relationship; negotiation tactics and ethical conduct; negotiation with the other side and unrepresented parties; protecting client confidences and secrets

Kraig L. Marini Baker, Esq.
Davis Wright Tremaine LLP / Seattle, WA

4:30 pm

Evaluations and Adjourn



Regular tuition for in person or webcast attendance for this program is $995 with a group rate of $745 each for two or more registrants from the same firm. For government employees, we offer a special rate of $665. For students and people in their job for less than a year, our rate is $497.50. All rates include admission to all seminar sessions, food and beverages at breaks, and all course materials. Make checks payable to Law Seminars International.


There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

Law Seminars International is a State Bar of California approved MCLE provider. This program qualifies for 10.5 California MCLE credits (including 1 ethics). Upon request, we may apply for CLE credits in other states.

Faculty Bios

Seth J. Steinberg, Program Co-Chair, attorney in private practice, advises on online and new media business, content creation and distribution and e-commerce. Previously, he was General Counsel and Director of Business Affairs for LucasArts. He is a "Super Lawyer."

Russell G. Weiss, Program Co-Chair, head of the Video Game Practice at Morrison & Foerster LLP and co-head of the Technology, Media and Entertainment Practice in Los Angeles, focuses on the convergence of technology and entertainment, and counsels in technology, entertainment, media and intellectual property.

Michael D. Gallagher, special address, is President and CEO of the Entertainment Software Association. Previously, he was the Department of Commerce's Assistant Secretary for Communications and Information, serving as chief telecommunications and Internet policy advisor to the Bush Administration. He has held leadership positions at Perkins Coie LLC, Verizon Wireless, AirTouch Communications, and was Chief of Staff for Congressman Rick White.

Mehran Arjomand, partner, Morrison & Foerster LLP, leads the firm's Patent Reexamination Group. He counsels clients on issues of infringement and validity, concentrates his prosecution in the areas of consumer electronics, semiconductor processing and automotive technologies.

Debra Baker, Senior Vice President, Business Operations at Warner Brothers Interactive Entertainment, is also the chief legal officer for the division. She oversees first-party operations, business development and legal affairs.

Kraig L. Marini Baker, partner, Davis Wright Tremaine LLP, chair of the firm's Technology and Digital Media Practice, drafts and negotiates video game development contracts, publishing and consulting agreements, music recording contracts, talent, live event contracts, and television, film, and theatre production contracts. He was selected as a "Rising Stars" and "40 Under 40"
Full bio and contact info for Kraig L. Marini Baker at Davis Wright Tremaine LLP

Carole F. Barrett, Director, Howard, Rice, Nemerovski, Canady, Falk & Rabkin, P.C., is Chair of the firm's Trademark Counseling & Transactions Practice Group. She works with companies to protect their brands, maximize their IP portfolios, and find creative ways to enhance their businesses through the effective use and licensing of their intellectual property. She is a "Super Lawyer"
Full bio and contact info for Carole F. Barrett at Howard, Rice, Nemerovski, Canady, Falk & Rabkin, P.C.

I. Neel Chatterjee, partner, Orrick, Herrington & Sutcliffe LLP, concentrates on complex litigation for technology companies. He is recognized for his experience in patent, Internet liability, trade secrets, and technology transactions litigation. He has been recognized by Chambers USA, as a Top Lawyer under the age of 40, one of 100 Most Influential Lawyers in California, one of the Top 75 IP Litigators in California, and also as a "Super Lawyer."

William Sloan Coats, managing partner at Kaye Scholer LLP's Silicon Valley office, focuses on IP matters of patents, copyrights, trademarks and trade secret disputes for software, hardware, computer, electronics, entertainment and movie industries.

Katherine A. Fallow, partner, Jenner & Block LLP, is a member of the firm's First Amendment and Creative Content Practices, has represented the video game industry in challenges to laws seeking to restrict video games based on their content, including Schwarzenegger v. EMA, the case currently pending before the U.S. Supreme Court.
Full bio and contact info for Katherine A. Fallow at Jenner & Block LLP

Daniel Figueroa, Director of Legal and Business Affairs and Corporate Counsel for Sony Computer Entertainment America Inc., is the game attorney for Sony's NBA franchise of games. He supports Sony's Online Technology and Network Platform Groups.

Shawn Foust, Vice President of Business Development, General Counsel, Hot Shot Media Pty Ltd, consults in the social/mobile games industry. He currently advises companies involved in the development, distribution and publishing of games (and services related thereto). He sits on the board of advisers of a number of early stage companies including Hot Shot Media, 5th Planet Games, Concept Art House, and Oooii.Realtime. Previously he was the head of business development and general counsel of Booyah!, a social and mobile game company incorporating aspects of the real world into their games.

Heidi Holman, a Senior Attorney in Microsoft Corporation's Legal and Corporate Affairs department, supports the Interactive Entertainment Business, including Xbox 360 console and Xbox LIVE entertainment service offerings.

Marc Jackson, Founder & CEO, Seahorn Capital Group, is experienced in senior management roles in new media, interactive entertainment and theme park development. He has arranged and managed large production financing of video game projects.
Full bio and contact info for Marc Jackson at Seahorn Capital Group

Anthony Jacobson, Vice President Business Development, Atari Interactive, previously served as Senior Vice President of Game Studios at PlaydayTV, the Softbank funded, branded, free to play, ad-supported interactive television channel featuring casual game play and was responsible for the creation and implementation of content programming and acquisition strategy.

Aaron E. Kornblum, Director of Security Policy, Microsoft Corporation, leads the firm's Security Policy Team for the Interactive Entertainment Business (IEB). He focuses on opportunities and challenges across IEB's global reach in areas including content ratings, anti-piracy and privacy and online safety.

Patricia Masai, Director of Interactive Games at Mattel, Inc, leads their interactive licensing, development and marketing of products on interactive platforms including PC, console, mobile, interactive TV and handhelds.

Richard A. Medway, Director, Litigation, Nintendo of America, Inc. is involved in all aspects of intellectual property litigation and regulatory affairs relating to Nintendo's products. Previously, he was a partner with the law firm of Powell Goldstein (now Bryan Cave) in Washington, D.C.

Robert W. Payne, partner at LaRiviere, Grubman & Payne, LLP, focuses on intellectual property litigation and licensing. He is Chair of the Patent Litigation Committee of the American Intellectual Property Law Association. Previously, he was Chair of the Executive Committee of the Intellectual Property Section of the State Bar of California and currently is advisor to that Committee.
Full bio and contact info for Robert W. Payne at LaRiviere, Grubman & Payne, LLP

George L. Rose, Executive Vice President, Chief Public Policy Officer, and Chief Legal Officer of Activision Blizzard and Activision Publishing, as well as Senior Vice President, General Counsel and Secretary in their Business and Legal Affairs Department.

Eve Saltman, Vice President of Legal, at OnLive, Inc. is instrumental in helping the company navigate complex legal aspects of launching and building a pioneering new service. Previously, she was with LiveOps, Siebel Systems and Autodesk.

Eric A.Tate, partner at Morrison & Foerster LLP, represents companies in trade secrets and employee and customer raiding disputes across the United States and internationally. He also advises management in employment and labor law, including employee claims of discrimination, harassment, wrongful termination and whistleblowing.

Sharon S. Zezima, Vice President, Legal Affairs for Electronic Arts, Inc. (EA), a developer and publisher of interactive electronic entertainment. She is Chief Counsel for the Games Label, which creates blockbuster interactive entertainment experiences, and is responsibile for EA's transactional legal work.