(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)
Attorneys and Business Executives Involved in Marketing and Advertising Online and in New Media
Today's comprehensive advertising campaigns almost certainly make use of new forms of media, such as behavioral marketing, peer-to-peer endorsements, wireless or geo-targeted messaging and user-generated content. To do it right, lawyers and business people need to understand the industry, the applicable laws and industry standards, and the public's expectations and boundaries.
This conference will feature speakers presenting business and legal perspectives on advertising using new media, and will impart the most important information and insights a practitioner needs in order to add value for a company that is entering this new arena.
~ Program Co-Chairs: Bruce E. H. Johnson, Esq. and Kristen J. Mathews, Esq.
Bruce E. H. Johnson, Esq., Program Co-Chair
Davis Wright Tremaine LLP / Seattle, WA
Kristen J. Mathews, Esq., Program Co-Chair
Proskauer Rose LLP / New York, NY
The FTC's proposed Online Behavioral Advertising Privacy Principles; other policy concerns and policy initiatives relating to online advertising
Charles A. Harwood, Esq., Director, Northwest Region
Federal Trade Commission / Seattle, WA
New York
Andrew B. Lustigman, Esq.
The Lustigman Firm, P.C. / New York, NY
Washington
Katherine M. Tassi, Esq., Assistant Attorney General
Washington State Office of the Attorney General / Seattle, WA
Illinois
Brian Fergemann, Esq.
Winston & Strawn LLP / Chicago, IL
Liability and immunity defense issues under section 230 of the Communications Decency Act; rights of publicity issues; Subway v. Quiznos; Perfect 10 v. Google & v. CCBill; Roommates and craiglist cases; other cases
Rory S. Miller, Esq.
Quinn Emanuel Urquhart Oliver & Hedges, LLP / Los Angeles, CA
What you need to know about Network Advertising Initiative industry standards; what we can learn from Facebook; other eHavioral business models
Gregory Ritts, Esq., Moderator, VP and Deputy GC, Microsoft Advertiser & Publisher Solutions
Microsoft Corporation / Redmond, WA
Robert Gratchner, Director of Privacy
aQuantive, Inc. / Seattle, WA
Katherine Hendricks, Esq.
Hendricks & Lewis / Seattle, WA
Bennett Zucker, VP, Sales & Marketing
aCerno Inc. / New York, NY
Tell-a-friend, send-to-a-friend, sock-puppetry, and other forms of marketing based on social networking on the Internet; update on the FTC Endorsement Guidelines
Jeffrey A. Greenbaum, Esq.
Frankfurt Kurnit Klein & Selz PC / New York, NY
The right to spam; anonymous blogging; bloggers as journalists; prescription drug targeted marketing
Theodore J. Angelis, Esq.
Kirkpatrick & Lockhart Preston Gates Ellis LLP / Seattle, WA
Bruce E.H. Johnson, Esq., Program Co-Chair
Davis Wright Tremaine LLP / Seattle, WA
Kristen J. Mathews, Esq., Program Co-Chair
Proskauer Rose LLP / New York, NY
TV programming; DVR interface; Second Life; Fake movie previews; MySpace; YouTube
Kraig L. Baker, Esq.
Davis Wright Tremaine LLP / Seattle, WA
In-game advertising
Daniel O'Connell Offner, Esq.
Nixon Peabody LLP / Los Angeles, CA
Behavioral/targeted marketing; FTC's new behavioral marketing guidelines; data protection issues
Gwendolyn C. Payton, Esq.
Lane Powell PC / Seattle, WA
Data security: Breach of security; data breach notification laws; enforcement priorities and mechanisms; FTC and state enforcement of data security
Tanya L. Forsheit, Esq.
Proskauer Rose LLP / Los Angeles, CA
Geo-location advertising
Matthew Muilenburg, Esq., Executive Director of Marketing Strategy
The Cobalt Group, Inc. / Seattle, WA
SMS text message promotions; Mobile Marketing Association standards; carrier guidelines and requirements for mobile messaging
Daniel M. Waggoner, Esq.
Davis Wright Tremaine LLP / Seattle, WA
Legal issues surrounding the growing use of blogs and social media for marketing purposes
Lisa T. Oratz, Esq.
Perkins Coie LLP / Seattle, WA
Kristen J. Mathews, Esq., Program Co-Chair, Moderator
Proskauer Rose LLP / New York, NY
Katie Dreke, Research/Planning Director
Wexley School for Girls, LLC / Seattle, WA
Knox Duncan, Senior Director, Planning
WONGDOODY / Seattle, WA
Edward H. Fallon, Esq., Sr. Corporate Counsel, Mobile Content & Mktg.
T-Mobile USA, Inc. / Bellevue, WA
Alan L. Friel, Esq.
Wildman, Harrold, Allen & Dixon LLP / Chicago, IL
Lawyer advertising and lawyer blogs; state bar ad labeling requirements for blogs and legal newsletters; online legal advice (attorney-client relationships); Second Life legal representation
Kevin O'Keefe, Esq., President and Founder
lexBlog, Inc. / Seattle, WA
There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders
This program qualifies for 12.25 WA CLE inc 1 ethics. Upon request, we will apply for CLE credits in other states and other types of credits.
Our complete Homestudy Course, consisting of a DVD recording and the written course materials, is available for $1005. The written course materials alone are available for $100. We will ship your Homestudy order via UPS ground within two weeks after the seminar or the date we receive payment (whichever is later).
Order Homestudy
Bruce E.H. Johnson, Program Co-Chair, partner at Davis Wright Tremaine LLP, focuses on constitutional and commercial litigation, defamation defense and professional liability. He provides advice for newspapers, broadcasters, book publishers and film producers and is chair of the firm's Ethics Committee.
Kristen J. Mathews, Program Co-Chair, partner in the Corporate Department and the Technology, Media and Communications and Privacy and Data Security Practice Groups of Proskauer Rose LLP, focuses on technology, e-commerce and media-related transactions and advice, with concentrations in data privacy, data security, direct marketing and online advertising.
Full bio and contact info for Kristen J. Mathews at Proskauer Rose LLP
Charles A. Harwood, Special Address, Director of the Federal Trade Commission's Northwest Region, was counsel to the U.S. Senate's Committee on Commerce, Science and Transportation.
Gregory Ritts, Moderator, Vice President and Deputy General Counsel in the Advertiser and Publisher Solutions Group at Microsoft Corporation, leads the legal and privacy department supporting the Microsoft publisher and advertiser tools.
Theodore J. Angelis, partner at Kirkpatrick & Lockhart Preston Gates Ellis LLP, focuses on cyber and technology law, intellectual property litigation, constitutional law and appellate matters.
Full bio and contact info for Theodore J. Angelis at Kirkpatrick & Lockhart Preston Gates Ellis LLP
Kraig L. Baker is a partner at Davis Wright Tremaine LLP and Chair of Technology, E-Business and Digital Media Department as well as Chair of Entertainment, Sports and Media Transactions Practice Area. He focuses on advice and licensing transactions on media, entertainment, advertising, privacy, high-tech and Internet issues, with particular emphasis on digital media and entertainment.
Katie Dreke is the Research/Planning Director at Wexley School for Girls, LLC, an advertising and marketing agency working with clients to capitalize on new forms of media. Her focus is uncovering of consumer motivations and cultural shifts.
Knox Duncan is Senior Director of Planning at WONGDOODY. Previously he was at Barkley Evergreen & Partners as Senior Vice-President and Director of Planning, heading the Media and Account Planning Departments.
Edward H. Fallon, Senior Corporate Counsel of Mobile Content and Marketing for T-Mobile USA, Inc. is responsible for assessing mobile content legal issues and providing legal review of their advertising, sweepstakes and promotions.
Brian Fergemann, partner in Winston & Strawn LLP's Intellectual Property Department, counsels clients on advertising, promotion, e-commerce and IP matters.
Tanya L. Forsheit, partner at Proskauer Rose LLP in the Litigation and Dispute Resolution Department and member of the Privacy and Data Security Practice Group, focuses on privacy and data security obligations and developing internal and public-facing policies.
Alan L. Friel, partner in the Intellectual Property Department of Wildman, Harrold, Allen & Dixon LLP, focuses on contractual transactions, intellectual property, regulatory compliance, financing, licensing, distribution, acquisitions, joint ventures and strategic alliances.
Robert Gratchner, Director of Privacy at aQuantive, Inc., a Microsoft Corporation subsidiary, is responsible for overseeing the creation and implementation of worldwide privacy and legislative strategy. He is a board member for the Network Advertising Initiative.
Jeffrey A. Greenbaum, partner in the Advertising, Marketing and Public Relations Group at Frankfurt Kurnit Klein & Selz PC, counsels clients on advertising, branded entertainment and IP matters.
Katherine Hendricks, partner at Hendricks & Lewis, focuses on copyright, trademark, unfair trade practices, licenses, advertising and packaging.
Andrew B. Lustigman, principal at The Lustigman Firm, P.C., represents direct marketers, advertisers, media and Internet companies in their advertising and promotional marketing business.
Full bio and contact info for Andrew B. Lustigman at The Lustigman Firm, P.C.
Rory S. Miller is an attorney at Quinn Emanuel Urquhart Oliver & Hedges, LLP.
Matthew Muilenburg, Executive Director of Marketing Strategy at The Cobalt Group, Inc., works to improve automotive retailing and marketing effectiveness. He is an expert in search engine marketing.
Kevin O'Keefe is President of lexBlog, Inc., a leading source of information and commentary on the use of blogs, RSS and social media for the marketing of law firms.
Daniel O'Connell Offner, partner at Nixon Peabody LLP, focuses on corporate and intellectual property representing clients in the videogame, new media, digital content, wireless and merchandise licensing industries.
Lisa T. Oratz, of counsel at Perkins Coie LLP, focuses on technology, intellectual property and entertainment law. She counsels on Internet and new media issues, including content liability, privacy, intellectual property rights, site terms and the drafting and negotiation of licensing, distribution, marketing and other agreements.
Gwendolyn C. Payton, shareholder at Lane Powell PC, focuses on complex commercial litigation, class actions, intellectual property, antitrust and trade litigation, and speaks on Internet law issues.
Full bio and contact info for Gwendolyn C. Payton at Lane Powell PC
Katherine M. Tassi, Assistant Attorney General with Washington State Attorney General's Office, works in the Consumer Protection Division's High-Tech Unit litigating spyware, spam and other cases.
Daniel M. Waggoner, partner at Davis Wright Tremaine LLP , focuses on communications, media and intellectual property issues under the First Amendment and the Communications Act. He represents new and traditional media programmers and content providers in both transactions and specialized litigation matters and negotiates technology contracts and analyzes regulator issues for wireless, VoIP and other providers.
Bennett Zucker, Vice-President, Sales & Marketing at aCerno Inc., is involved with interactive media and technology. Previously he was Vice President and General Manager of the Publisher Media Exchange at Right Media, acquired by Yahoo! during his tenure.
