Law Seminars International Presents: The Third Annual Two-Day Conference on

Gamer Technology Law
Online gaming, social networking litigation, globalized game production and other cutting-edge topics

(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)



March 27 & 28, 2008
Peninsula Beverly Hills Hotel in Beverly Hills, CA

Who Should Order This Homestudy

Intellectual property, entertainment law and transactional attorneys, business development executives and anyone involved with game software development, publishing, licensing and intellectual property issues.

Why Order

Navigating the legal and business maze required to get a video game to market demands specialized knowledge for game developers and publishers, business executives and the attorneys who represent them. From addressing issues concerning software development to using personalities or music in games, negotiating a contract that survives the journey can save thousands of dollars as well as precious time. In some cases, developing, publishing, financing and protecting intellectual property effectively at the early stages can make or break a company. Surviving the business transactions in the gaming industry not only requires an understanding of the industry, but significant knowledge and experience in licensing and intellectual property matters.

This conference features leading industry professionals and practitioners discussing content, access and intellectual property issues; financing; and major new convergences between the video game industry and Hollywood, the wireless industry, the internet and interactive devices.

~ Program Co-Chairs: Seth J. Steinberg, Esq. and Russell G. Weiss, Esq.

You Will Learn About



Agenda

Thursday, March 27, 2008

8:00 am

Registration and Continental Breakfast

 
8:30 am

Introduction and Overview

Seth J. Steinberg, Esq., Program Co-Chair
Law Offices of Seth J. Steinberg / Mill Valley, CA

Russell G. Weiss, Esq., Program Co-Chair
Morrison & Foerster LLP / Los Angeles, CA

 
8:45 am

Patent Reform and Other Intellectual Property Law Developments

IP trends and strategies in the video game industry; hardware devices, software, business and game-play methods

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M. Andrew Woodmansee, Esq.
Morrison & Foerster LLP / San Diego, CA

Impact of the Patent Reform Bill: How will it change current trends in procuring, protecting, registering and avoiding infringement?

G. Hopkins Guy, III, Esq.
Orrick Herrington & Sutcliffe LLP / Menlo Park, CA

 
10:15 am

Break

 
10:30 am

Current Trends in Game Development

Developments domestically and internationally in console and non-console gaming; the rise of casual gaming; alternative business models; and M&A activity

Seth J. Steinberg, Esq., Program Co-Chair, Moderator
Attorney at Law / San Francisco, CA

Monty Sarhan, Esq., Vice President, Business and Legal Affairs
MTV Networks / New York, NY

Patricia Masai, Director, Interactive Games
Mattel, Inc. / El Segundo, CA

Patrick Sweeney, Esq.
Nixon Peabody LLP / Los Angeles, CA

Vincent Scheurer, Founder
Sarassin LLP / London, UK

 
12:00 pm

Lunch (on your own)

 
1:15 pm

Market Update: Current Trends in Business Plans and Financing

Private equity and its impacts on the gaming industry; film-style financing of games; the growing role of venture capital and other alternative funding; finance and investment in a maturing game industry

Timothy J. Harris, Esq.
Morrison & Foerster LLP / Palo Alto, CA

 
2:00 pm

Piracy, Fair Trade and International Policy

Stevan D. Mitchell, Esq., Vice President, Intellectual Property Policy
Entertainment Software Association / Washington, DC

 
2:45 pm

Break

 
3:00 pm

Case Law Update

John W. Crittenden, Esq.
Cooley Godward Kronish LLP / San Francisco, CA

 
3:45 pm

The Litigation Horizon

Social networking site litigation (coming to a video game near you as games coverge with social networking sites); disgruntled players and potential liability for changing your game or bad behavior by hackers, farmers and grievers

William Sloan Coats, Esq., Partner
White & Case LLP / Palo Alto, CA

What people need to know about product liability and class action law suits; potential plaintiff theories; tips for calculating your exposure; defensive strategies

John F. Delaney, Esq.
Morrison & Foerster LLP / New York, NY

Richard J. Idell, Esq., Principal
Idell & Seitel, LLP / San Francisco, CA

 
5:00 pm

Reception for Attendees and Faculty Sponsored by Seth J. Steinberg, Attorney at Law and Morrison & Foerster LLP

 

Friday, March 28, 2008

8:00 am

Registration and Continental Breakfast

 
8:30 am

Online Gaming: Comprehensive Review of an Ever-Evolving Topic

Russell G. Weiss, Esq., Program Co-Chair, Moderator
Morrison & Foerster LLP / Los Angeles, CA

Seth J. Steinberg, Esq., Program Co-Chair
Attorney at Law / San Francisco, CA

Geoffrey Selzer, Chief Executive Officer & Chairman of the Board
Emergent Game Technologies / Calabasas, CA

Steve Weiss, Esq., Vice President, Legal and Business Affairs
Sony Online Entertainment LLC / San Diego, CA

 
10:15 am

Break

 
10:30 am

Global Expansion Through Outsourcing and Alliances

Animation outsourcing; best practices in outsourcing agreements; case studies of successful alliances; challenges to foreign gamer market entry

Shaalu Mehra, Esq.
Perkins Coie LLP / Menlo Park, CA

 
11:15 am

Ethics

Representing the company without alienating your business contact or compromising the business relationship; negotiation tactics and ethical conduct; negotiation with the other side and unrepresented parties; protecting client confidences and secrets

Kraig L. Marini Baker, Esq.
Davis Wright Tremaine LLP / Seattle, WA

 
12:15 pm

Evaluations and Adjourn

 


Cancellation

There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

Law Seminars International is a State Bar of California approved MCLE provider. This program qualifies for 10.25 California MCLE credits, including 1 ethics, GA CLE 10 inc 1 ethics & 1 trial, TX CLE 10 inc 1 ethics, and WA CLE 10 inc 1 ethics. Upon request, we will apply for CLE credits in other states and other types of credits.



Cost

Our complete Homestudy Course, consisting of a VHS or DVD recording and the written course materials, is available for $1005. The written course materials alone are available for $100. We will ship your Homestudy order via UPS ground within two weeks after the seminar or the date we receive payment (whichever is later).
Order Homestudy



Faculty Bios

Seth J. Steinberg, Program Co-Chair and attorney in private practice, is an interactive entertainment industry veteran advising on online and new media business, content creation and distribution and e-commerce. Previously, he was Director of Business Affairs & General Counsel for LucasArts and is a Law & Politics "Northern California Super Lawyer."

Russell G. Weiss, Program Co-Chair, heads the Video Game Practice at Morrison & Foerster LLP and is Co-Head of its Technology, Media and Entertainment Practice in Los Angeles. He specializes in transactional matters and counseling in technology, media, entertainment and intellectual property with a particular focus on the convergence of technology and entertainment.
Full bio and contact info for Russell G. Weiss at Morrison & Foerster LLP

Kraig L. Marini Baker, partner at Davis Wright Tremaine LLP, concentrates on licensing transactions regarding media, advertising, privacy and technology issues, with particular emphasis on digital media and entertainment.

William Sloan Coats, partner at White & Case LLP, focuses on intellectual property matters including software copyrights, patents, entertainment trademark and trade secret disputes and bankruptcy issues. He chairs the ABA's Science & Technology Law Section.

John W. Crittenden, partner with Cooley Godward Kronish LLP and member of its Intellectual Property Litigation section and Interactive Gaming and Trademark, Copyright and Advertising practice groups, represents entertainment software and hardware companies, online marketplaces and consumer and technology companies.
Full bio and contact info for John W. Crittenden at Cooley Godward Kronish LLP

John F. Delaney, partner and Technology Transactions Practice Group Co-Chair at Morrison & Foerster LLP, concentrates on intellectual property and high-technology matters. He counsels on licensing, liability, copyright and other intellectual property issues connected with corporate financial transactions, mergers and acquisitions.
Full bio and contact info for John F. Delaney at Morrison & Foerster LLP

G. Hopkins Guy, III, partner at Orrick Herrington Sutcliffe LLP, concentrates on patent, trade secret, and commercial contract litigation involving all areas of Web-based telecommunications, electronics, and computer technologies.

Timothy J. Harris, partner at Morrison & Foerster LLP, represents start-up and emerging growth technology enterprises such as entity formation and initial capitalization, equity compensation, private debt and equity placements, intellectual property transactions, including licensing, joint development and distribution arrangements.
Full bio and contact info for Timothy J. Harris at Morrison & Foerster LLP

Richard J. Idell, principal and founding member of Idell & Seitel, LLP, focuses on general entertainment law and issues arising from the intersection of technology and entertainment.
Full bio and contact info for Richard J. Idell at Idell & Seitel, LLP

Patricia Masai, Director of Interactive Games at Mattel, Inc, leads their interactive licensing, development and marketing of products on interactive platforms including PC, console, mobile, interactive TV and handhelds.

Shaalu Mehra, partner in the Silicon Valley office of Perkins Coie, counsels a range of public and private companies on corporate and technology transactions. He has been recognized by Chambers in the field of IT and IT Outsourcing, and speaks regularly on outsourcing, intellectual property licensing, and venture finance.

Stevan D. Mitchell, Vice President, Intellectual Property Policy for the Entertainment Software Association, oversees intellectual property, trade and technology policy. Prior to joining ESA he served in the U.S. Department of Justice's Computer Crime and Intellectual Property Section.

Monty Sarhan, Vice President of Business and Legal Affairs for MTV Networks, is responsible for transactions in their digital and gaming businesses, focusing on online and console gaming.

Vincent Scheurer, Founder of Sarassin LLP, a London-based legal consultancy for game developers, publishers and licensors, specializes in commercial agreements for mobile, console, PC, and online game projects.

Geoffrey Selzer, Chief Executive Officer and Chairman of the Board at Emergent Game Technologies, previously consulted for video game and other media companies on the development of cross-media intellectual property, fund raising and production.

Patrick Sweeney, of counsel in Nixon Peabody LLP's Venture Capital and Emerging Growth Practice Group, is one of the nation's leading practitioners of law for the video game industry. He focuses on a new media business transactions and he offers strategic advice to companies on their use of digital content. Previously, he served as general counsel for Brash Entertainment LLC.

Steve Weiss is a Vice President of Legal and Business affairs for Sony Online Entertainment (SOE), a wholly-owned indirect subsidiary of Sony Corporation and has been at SOE since 2000. He is responsible for providing legal and business affairs support for product development, sales, marketing, business development, operations and customer service.

M. Andrew Woodmansee, partner at Morrison & Foerster LLP, represents clients in patent infringement litigation and patent licensing disputes and is experienced in litigating trademark, trade dress and trade secret matters.
Full bio and contact info for M. Andrew Woodmansee at Morrison & Foerster LLP



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